Building Brand Identity

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 44,6 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808

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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking Pdf

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Author : Ekhlassi, Amir,Niknejhad Moghadam, Mahdi,Adibi, Amir Mohammad
Publisher : IGI Global
Page : 189 pages
File Size : 40,8 Mb
Release : 2018-01-12
Category : Business & Economics
ISBN : 9781522551447

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Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by Ekhlassi, Amir,Niknejhad Moghadam, Mahdi,Adibi, Amir Mohammad Pdf

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Author : Kevin Budelmann,Yang Kim
Publisher : Rockport Publishers
Page : 235 pages
File Size : 41,6 Mb
Release : 2019-04-16
Category : Design
ISBN : 9781631597091

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Brand Identity Essentials, Revised and Expanded by Kevin Budelmann,Yang Kim Pdf

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Author : Alina Wheeler
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 47,7 Mb
Release : 2012-10-11
Category : Design
ISBN : 9781118418741

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Designing Brand Identity by Alina Wheeler Pdf

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Author : Radim Malinic
Publisher : Brand Nu Limited
Page : 313 pages
File Size : 55,8 Mb
Release : 2019-11-11
Category : Design
ISBN : 9780993540035

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Book of Branding by Radim Malinic Pdf

Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Author : David Aaker
Publisher : Morgan James Publishing
Page : 219 pages
File Size : 55,8 Mb
Release : 2014-07-15
Category : Business & Economics
ISBN : 9781614488323

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Aaker on Branding by David Aaker Pdf

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Author : Kevin Budelmann,Yang Kim,Curt Wozniak
Publisher : Rockport Publishers
Page : 209 pages
File Size : 52,8 Mb
Release : 2010-10-01
Category : Design
ISBN : 9781610580687

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Brand Identity Essentials by Kevin Budelmann,Yang Kim,Curt Wozniak Pdf

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Author : David Cox
Publisher : Unknown
Page : 142 pages
File Size : 45,9 Mb
Release : 2021-01-20
Category : Electronic
ISBN : 9798666038772

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Brand Identity by David Cox Pdf

What's the first image that comes to mind when you think of your favorite brand? Do you want your brand to have a standing chance to be positioned at par with your competitors, or even exceed them? Has it ever crossed your mind what big brands like Apple and Coca-Cola did (and have been doing) to be where they are now? Are you still uncertain if your brand is even strong enough to convey your image and build a presence within the market? The problem is that businesses are saturated, making the point of entry harder to penetrate because of the stringent competition. In fact, 59% of consumers prefer to purchase new products from brands they know due to their familiarity with their existing products. Despite this, there is a way in--whether you are just starting your business, or you want to revamp your existing brand. And it all starts with one thing in mind... In Your Step-by-Step Guide to Brand Building, you will discover: The #1 mistake marketers make when it comes to building their brand's identity The 9 pillars of brand building you need to know in order for your brand to succeed A breakdown of how you can build a brand with a strong presence, even if your current one is flopping The how-to of competitive analysis, with a tried-and-tested framework template How altering this one aspect of your logo will affect how consumers perceive your brand The secret to connecting your consumers to your brand, boosting their loyalty towards your products The crucial steps you need take after building your brand to maintain status Bonus: Case studies on big brands-what they are doing right, and how they got past the hurdles that blocked their path And much more. By establishing a strong brand, you will have the most valuable asset your business can possess. In 2019, Coca-Cola's brand value reached a whopping $80.83 billion dollars, and it was first established back in 1886. That's the power good branding will grant you. When you have an established name, the possibilities and opportunities are limitless, yet it can only become a reality if you are equipped with the right tools and knowledge. Stop testing strategies with your eyes closed--implement the ones that are known to work for you, rather than against you. If you want to discover how you can build a strong brand that will profit your business tenfold of what it is now, then scroll up and click the "Add to Cart" button.

Author : Omar Abedin
Publisher : Trafford Publishing
Page : 96 pages
File Size : 42,9 Mb
Release : 2015-07-07
Category : Self-Help
ISBN : 9781490761503

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Building Brand You! by Omar Abedin Pdf

The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

Author : Stephan McDonald
Publisher : Unknown
Page : 184 pages
File Size : 53,8 Mb
Release : 2020-12-03
Category : Business & Economics
ISBN : 1800491689

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Brand Identity by Stephan McDonald Pdf

Author : Scott Lerman
Publisher : Simon and Schuster
Page : 297 pages
File Size : 51,5 Mb
Release : 2018-05-29
Category : Design
ISBN : 9781440331510

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Building Better Brands by Scott Lerman Pdf

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

Author : Fiona Humberstone
Publisher : Unknown
Page : 208 pages
File Size : 51,8 Mb
Release : 2015-05
Category : Branding (Marketing)
ISBN : 0956454534

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How to Style Your Brand by Fiona Humberstone Pdf

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs

Author : Karan Gupta
Publisher : Independently Published
Page : 130 pages
File Size : 47,7 Mb
Release : 2021-01-29
Category : Electronic
ISBN : 9798701892239

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B.Y.O.B. Building Your Own Brand by Karan Gupta Pdf

Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, ui/ux, business administration, brand management, public relations, architecture, interior design, content marketing and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time. How to read this book?You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you?You'll realise branding is not just the brand logo, some business cards or your letterhead. You'll realise the amount of time and effort that goes into building a powerful brand that creates a legacy. You'll realize that branding for products is totally different from service or design. Lastly, you'll come across some definitive actionable steps to build your own brand. What's in part 2 of this book?This book ends at a cliffhanger note by creating brand logos but we will explore how to curate brand colors, typography, tone of voice, imagery, illustrations, iconography, patterns and a lot more in the next part. We will also understand how brand attributes should be reflected in all the brand assets such as packaging, marketing collaterals, website, social media and more. We shall also go through a case study of establishing the brand of an architecture studio through dialogues and discussions.

Author : Alina Wheeler
Publisher : Wiley
Page : 288 pages
File Size : 55,6 Mb
Release : 2006-03-10
Category : Design
ISBN : 0471746843

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Designing Brand Identity by Alina Wheeler Pdf

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Author : Amy Will
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 54,8 Mb
Release : 2022-01-06
Category : Business & Economics
ISBN : 9781119748038

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Launching & Building a Brand For Dummies by Amy Will Pdf

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.