Built In Social

Author : Jeff Korhan
Publisher : John Wiley & Sons
Page : 180 pages
File Size : 46,7 Mb
Release : 2013-03-20
Category : Business & Economics
ISBN : 9781118631799

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Built-In Social by Jeff Korhan Pdf

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

Author : Parisa Parsafar,Brett Miller
Publisher : Frontiers Media SA
Page : 176 pages
File Size : 55,5 Mb
Release : 2024-01-25
Category : Science
ISBN : 9782832543580

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Building foundations: How neighborhood social and built environment factors impact children’s learning by Parisa Parsafar,Brett Miller Pdf

Author : Institute of Medicine,Committee on an Aging Society
Publisher : National Academies Press
Page : 305 pages
File Size : 46,7 Mb
Release : 1988-02-01
Category : Social Science
ISBN : 9780309037808

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The Social and Built Environment in an Older Society by Institute of Medicine,Committee on an Aging Society Pdf

Third in the series, this book addresses the social implications of architectural and interpersonal environments for older people. It suggests how society and its structures can enhance the productivity of, and preserve the quality of life for, older residents in a community. The study investigates new approaches to the problem, including new housing alternatives and new strategies for reflecting the needs of the elderly in housing construction.

Author : Caroline Donnellan
Publisher : Vernon Press
Page : 227 pages
File Size : 49,8 Mb
Release : 2022-10-31
Category : Architecture
ISBN : 9781648895494

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The Complex City: Social and Built Approaches and Methods by Caroline Donnellan Pdf

'The Complex City: Social and Built Approaches and Methods' explores different ways of understanding the city. The social city approach proceeds from the ground-up, it focuses on human interactions shaped by economic and environmental processes. The built city method looks through a top-down lens, examining policy and planning for buildings and infrastructure, including utilities and energy networks. This volume is different from other city anthologies in that it explores them through their differences, by presenting each chapter in one of the two categories. While there is invariably an overlap between the two areas, they are distinct positions. In doing so the book identifies how, despite their often adversarial approaches, they both belong to the same city. As essential components of the city they should not necessarily be resolved, as it is in this friction where creativity and innovation happens. 'The Complex City: Social and Built Approaches and Methods' is concerned about the ideas and solutions that they both offer. The book’s originality stems from this duality, and from its recognition that cities are living, organic, protean places of opportunity, crisis, conflict and challenge. The chapters demonstrate the complexity of cities as a set of ideas concerning what they engender, how they function and why they continue to act as a catalyst for different kinds of human activity. They explore issues of socio-political import and questions of the city as a physically constructed space. The themes are diverse and include the inception of the city as a place of competition to centres of regeneration and urban withdrawal. They cover a range of city and urban regions from Athens to Wellington from site specific singular perspectives to comparative assessments. The questions they raise include how do we inhabit urban areas, how do we make plans for them, and how do we, at times, ignore them entirely.

Author : Rahaf Harfoush
Publisher : New Riders
Page : 213 pages
File Size : 52,8 Mb
Release : 2009-05-20
Category : Business & Economics
ISBN : 9780321648693

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Yes We Did! An inside look at how social media built the Obama brand by Rahaf Harfoush Pdf

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Author : Sven Schimpf
Publisher : Sven Schimpf
Page : 244 pages
File Size : 47,7 Mb
Release : 2010
Category : Electronic
ISBN : 9783939890560

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Social Software Supported Technology Monitoring for Custom Built Products by Sven Schimpf Pdf

Author : Francis Thomas
Publisher : BookSummaryGr
Page : 33 pages
File Size : 46,8 Mb
Release : 2023-07-04
Category : Business & Economics
ISBN : 9791222423159

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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days by Brendan Kane Summary by Francis Thomas Pdf

One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days by Brendan Kane Summary One effective approach to rapidly growing your following is to adopt an agile method that involves creating content and analyzing how people respond to it in real-time. Rather than spending years building your platform, this strategy is beneficial for those who don't have a long time to invest. The three essential steps for gaining one million followers are to develop hypotheses, conduct tests, and be willing to adapt and change. By testing various approaches, you can determine which ones yield the best results and focus your investments accordingly. Having a strong hook that captures and retains people's attention is crucial. Based on successful content, an inspirational video featuring Justin Baldoni encouraging individuals to live their best lives proved to be highly effective. Choosing the right message or content is an influential factor in generating clicks and shares. It is important to convey that the message or content is significant and resonates with people. The key to scaling a large audience is to encourage people to share your content. The more people share your content, the faster and more cost-efficient your audience expansion will be. Facebook was chosen as the platform to build a million followers due to its vast user base of over two billion people and its share-friendly nature. Additionally, Facebook's advertising platform serves as a valuable market research tool. To be continued... Here is a Preview of What You Will Get: ⁃ A Detailed Introduction ⁃ A Comprehensive Chapter by Chapter Summary ⁃ Etc Get a copy of this summary and learn about the book.

Author : Julia Campbell
Publisher : Unknown
Page : 290 pages
File Size : 40,7 Mb
Release : 2020-02-05
Category : Business & Economics
ISBN : 0692867120

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How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days by Julia Campbell Pdf

Stressed about social media? Trying to figure out how to effectively use these platforms to activate your supporters and engage more people in your mission? Feeling overwhelmed and whipsawed by all the information out there? I wrote this book to give you, and nonprofit social media managers like you, a simple, actionable, and practical framework to transform your current social media efforts in just 90 days. I know from first-hand experience that nonprofit marketers are both intimidated and excited by the sheer number of social media resources available to them.

Author : Anthony D. King
Publisher : Routledge
Page : 194 pages
File Size : 48,6 Mb
Release : 2003-10-04
Category : Science
ISBN : 9781135795283

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Buildings and Society by Anthony D. King Pdf

Buildings are essentially social and cultural products. They result from social needs and accommodate a variety of functions - economic. social. political. religious. Their size. appearance. location and form result not simply from physical factors such as mat­erials. climate or technology. nor from architects· designs. but from a society's ideas. its forms of economic and social organisation. and the beliefs and values which prevail at any one time. Society produces its buildings and the buildings help to maintain many of its social forms.

Author : Brendan Kane
Publisher : BenBella Books
Page : 204 pages
File Size : 53,9 Mb
Release : 2018-10-09
Category : Business & Economics
ISBN : 9781946885609

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One Million Followers, Updated Edition by Brendan Kane Pdf

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Author : Ani Raiden,Andrew King
Publisher : Routledge
Page : 329 pages
File Size : 42,6 Mb
Release : 2021-12-31
Category : Business & Economics
ISBN : 9781000472592

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Social Value in Practice by Ani Raiden,Andrew King Pdf

Social Value in Practice offers the reader a simple, accessible guide for considering, creating, and delivering social value in projects and within their organisation. The book connects social value to the global Sustainable Development Goals (SDGs) and presents an insight into the many and different practical ways in which individuals and organisations can make a positive impact towards resolving the ‘people, planet and prosperity’ agenda: 'Good work' – good practice in managing people, including working conditions, and equality, diversity, and inclusion Education, skills, and employment, including apprenticeships and enhancing the industry image Social procurement and circular supply chains Strategic partnerships and social enterprises Community development, regeneration, and placemaking Construction consultancy Architecture, design, and construction Assessing and measuring social value. Reflective practitioners can pick it up, turn to a chapter, and learn something they can use right away. Through numerous practical examples and think pieces, this book can help readers learn how to create social value, how to improve and build upon current practice, and how to co-create social value in partnership with clients and the supply chain. The authors aim to empower and inspire stakeholders to engage with new ideas and create more value for those using the built environment. This book is a must read for all those involved in procuring, tendering, planning, designing, developing, funding, building, working in, and managing the built environment.

Author : Shama Hyder
Publisher : BenBella Books, Inc.
Page : 280 pages
File Size : 48,9 Mb
Release : 2016-08-16
Category : Business & Economics
ISBN : 9781942952404

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The Zen of Social Media Marketing by Shama Hyder Pdf

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Author : United States. Census Office
Publisher : Unknown
Page : 1226 pages
File Size : 49,5 Mb
Release : 1886
Category : United States
ISBN : HARVARD:HXGSYP

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Social statistics of cities by United States. Census Office Pdf

Author : Tim Grahl
Publisher : Story Grid Publishing LLC
Page : 141 pages
File Size : 45,5 Mb
Release : 2020-09-09
Category : Business & Economics
ISBN : 9781645010326

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Your First 1000 Copies by Tim Grahl Pdf

"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

Author : Jason Blakely
Publisher : Oxford University Press, USA
Page : 185 pages
File Size : 45,5 Mb
Release : 2020-07
Category : History
ISBN : 9780190087371

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We Built Reality by Jason Blakely Pdf

"Popular culture is saturated with claims to a science of human life. Demographics are said to predict how you'll vote; chemicals in your brain who you'll date; game-like scenarios how you'll spend your money; and genes what you'll think. This book explores this flood of scientism as it has spread in the last fifty years into almost all facets of daily existence. You'll discover how popular pseudoscience has radically changed the world we live in-in spheres as different as dating, economics, politics, and artificial intelligence. The abuse of popular scientific authority has had catastrophic consequences, contributing to the 2008 financial crisis; the failure to predict the rise of Donald Trump; increased tensions between poor communities and the police; and the side lining of non-scientific forms of knowledge and wisdom. But you also will learn a way out of the superstition and ideology of scientism. This book introduces readers to a movement called the "hermeneutic" or interpretive approach that promises to free ordinary people from the tyranny of pseudoscience. An interpretive approach to human life offers a way to become a better reader of both the many claims to science around you as well as the cultural spaces you inhabit and help create"--