Business Marketing Management

Author : Alan Zimmerman,Jim Blythe
Publisher : Routledge
Page : 713 pages
File Size : 41,5 Mb
Release : 2017-09-25
Category : Business & Economics
ISBN : 9781317190073

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Business to Business Marketing Management by Alan Zimmerman,Jim Blythe Pdf

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Author : Michael D. Hutt,Thomas W. Speh
Publisher : Unknown
Page : 784 pages
File Size : 49,7 Mb
Release : 1992
Category : Business & Economics
ISBN : UOM:49015001176065

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Business Marketing Management by Michael D. Hutt,Thomas W. Speh Pdf

Author : Alan Zimmerman,Jim Blythe
Publisher : Routledge
Page : 727 pages
File Size : 43,8 Mb
Release : 2013-04-12
Category : Business & Economics
ISBN : 9781135079673

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Business to Business Marketing Management by Alan Zimmerman,Jim Blythe Pdf

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Author : Anderson James C.
Publisher : Pearson Education India
Page : 488 pages
File Size : 51,6 Mb
Release : 2011
Category : Industrial marketing
ISBN : 8131731634

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Business Market Management (B2B): Understanding, Creating, and Delivering Value by Anderson James C. Pdf

Author : Michael D. Hutt,Thomas W. Speh
Publisher : Unknown
Page : 438 pages
File Size : 46,7 Mb
Release : 2014
Category : Industrial marketing
ISBN : 9814510602

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Business Marketing Management by Michael D. Hutt,Thomas W. Speh Pdf

"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.

Author : Mark S. Glynn,Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 370 pages
File Size : 50,9 Mb
Release : 2012-04-04
Category : Business & Economics
ISBN : 9781780525761

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Business-to-Business Marketing Management by Mark S. Glynn,Arch G. Woodside Pdf

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

Author : Helen Strong
Publisher : Business Expert Press
Page : 254 pages
File Size : 47,8 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781606499634

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Marketing and Management Models by Helen Strong Pdf

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

Author : Michael John Baker
Publisher : Taylor & Francis
Page : 730 pages
File Size : 55,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0415249880

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Marketing by Michael John Baker Pdf

Author : Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams
Publisher : Springer Nature
Page : 901 pages
File Size : 49,7 Mb
Release : 2021-08-24
Category : Business & Economics
ISBN : 9783030669164

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Marketing Management by Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams Pdf

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Author : Michael Kleinaltenkamp,Wulff Plinke,Ian Wilkinson,Ingmar Geiger
Publisher : Springer
Page : 330 pages
File Size : 40,8 Mb
Release : 2015-03-02
Category : Business & Economics
ISBN : 9783319124636

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Fundamentals of Business-to-Business Marketing by Michael Kleinaltenkamp,Wulff Plinke,Ian Wilkinson,Ingmar Geiger Pdf

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Author : Geoffrey Lancaster,Lester Massingham
Publisher : Routledge
Page : 784 pages
File Size : 40,9 Mb
Release : 2017-08-24
Category : Business & Economics
ISBN : 9781351709071

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Essentials of Marketing Management by Geoffrey Lancaster,Lester Massingham Pdf

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Author : Johanne Brunet,François Colbert,Robert Desormeaux,René Gendreau,Jean-François Ouellet,Renaud Legoux,Jean-Luc Geha
Publisher : Unknown
Page : 418 pages
File Size : 53,8 Mb
Release : 2013-08
Category : Marketing
ISBN : 2896321055

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Marketing Management by Johanne Brunet,François Colbert,Robert Desormeaux,René Gendreau,Jean-François Ouellet,Renaud Legoux,Jean-Luc Geha Pdf

Author : Robert Dow Buzzell,John A. Quelch,Christopher A. Bartlett
Publisher : Prentice Hall
Page : 772 pages
File Size : 50,9 Mb
Release : 1992
Category : Export marketing
ISBN : UOM:35128001436821

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Global Marketing Management by Robert Dow Buzzell,John A. Quelch,Christopher A. Bartlett Pdf

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

Author : Michael D. Hutt,Thomas W. Speh
Publisher : Thomson South-Western
Page : 658 pages
File Size : 45,9 Mb
Release : 2007
Category : Industrial marketing
ISBN : 0324361041

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Business Marketing Management by Michael D. Hutt,Thomas W. Speh Pdf

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.

Author : Frank G. Bingham
Publisher : Unknown
Page : 664 pages
File Size : 42,5 Mb
Release : 1998
Category : Business & Economics
ISBN : 0844229644

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Business Marketing Management by Frank G. Bingham Pdf