Business Of Fashion 3 E

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Business of Fashion 3/E

Author : Leslie Davis Burns,Nancy O Bryant
Publisher : Unknown
Page : 624 pages
File Size : 41,5 Mb
Release : 2007-01-01
Category : Electronic
ISBN : 1563675781

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Business of Fashion 3/E by Leslie Davis Burns,Nancy O Bryant Pdf

The third edition of this authoritative text hfocuses on the organization and operation of the U.S. textiles and fashion industry--how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

The Business of Fashion

Author : Leslie Davis Burns,Nancy O Bryant
Publisher : Unknown
Page : 624 pages
File Size : 46,8 Mb
Release : 2007-01-01
Category : Electronic
ISBN : 1563675714

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The Business of Fashion by Leslie Davis Burns,Nancy O Bryant Pdf

The third edition of this authoritative text hfocuses on the organization and operation of the U.S. textiles and fashion industry--how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

The Business of Fashion

Author : Leslie Davis Burns,Kathy K. Mullet
Publisher : Bloomsbury Publishing USA
Page : 289 pages
File Size : 42,8 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781501349133

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The Business of Fashion by Leslie Davis Burns,Kathy K. Mullet Pdf

“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

The Business of Fashion 3rd Edition

Author : Leslie Davis Burns,Nancy O. Bryant
Publisher : Fairchild Books
Page : 0 pages
File Size : 40,9 Mb
Release : 2007-09-11
Category : Design
ISBN : 1563675706

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The Business of Fashion 3rd Edition by Leslie Davis Burns,Nancy O. Bryant Pdf

The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list

The History of Fashion Journalism

Author : Kate Nelson Best
Publisher : Bloomsbury Publishing
Page : 304 pages
File Size : 49,7 Mb
Release : 2017-02-09
Category : Language Arts & Disciplines
ISBN : 9781474285179

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The History of Fashion Journalism by Kate Nelson Best Pdf

The History of Fashion Journalism is a uniquely comprehensive study of the development of the industry from its origins to the present day, and including professionals' such as Dylan Jones's vision of the future. Covering everything from early tailor's catalogues through to contemporary publications such as LOVE, together with blogs such as StyleBubble, and countries from France through to the United States, The History of Fashion Journalism explores the origins and influence of such well-known magazines as Nova, Vogue and Glamour. Combining an overview of the key moments in fashion journalism history with close textual analysis, Kate Nelson Best brings to life the evolving face of the fashion media and its relationship with the fashion industry, national politics, consumer culture and gender. This accessible and highly engaging book will be an invaluable resource not only for fashion studies students but also for those in media studies and cultural studies.

The Business of Fashion

Author : Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant
Publisher : Fairchild Books
Page : 0 pages
File Size : 53,9 Mb
Release : 2011-08-22
Category : Business & Economics
ISBN : 1609011104

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The Business of Fashion by Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant Pdf

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Fashion & Luxury Marketing

Author : Michael R. Solomon,Mona Mrad
Publisher : SAGE
Page : 517 pages
File Size : 45,7 Mb
Release : 2022-04-14
Category : Business & Economics
ISBN : 9781529765403

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Fashion & Luxury Marketing by Michael R. Solomon,Mona Mrad Pdf

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

Fashion Business and Digital Transformation

Author : Charlene Gallery,Jo Conlon
Publisher : Taylor & Francis
Page : 256 pages
File Size : 54,6 Mb
Release : 2024-06-28
Category : Business & Economics
ISBN : 9781040037171

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Fashion Business and Digital Transformation by Charlene Gallery,Jo Conlon Pdf

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

The Business of Fashion

Author : Leslie Davis Burns,Kathy K. Mullet
Publisher : Bloomsbury Publishing USA
Page : 508 pages
File Size : 42,9 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781501349157

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The Business of Fashion by Leslie Davis Burns,Kathy K. Mullet Pdf

“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Making Connections Level 2 Teacher's Manual

Author : Jo McEntire,Jessica Williams
Publisher : Cambridge University Press
Page : 73 pages
File Size : 43,6 Mb
Release : 2013-06-17
Category : Foreign Language Study
ISBN : 9781107650626

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Making Connections Level 2 Teacher's Manual by Jo McEntire,Jessica Williams Pdf

Making Connections Second edition Level 2 Student's Book introduces fundamental reading skills and strategies such as identifying main ideas, interpreting information in charts and graphs, and preparing for reading tests. It features a variety of high-interest topics including news media, education, global business, population growth, fashion and design, and the brain.

The Business of Fashion

Author : Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant
Publisher : Fairchild Books
Page : 366 pages
File Size : 51,9 Mb
Release : 2016
Category : Clothing trade
ISBN : 1501315242

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The Business of Fashion by Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant Pdf

"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--

Africa in Fashion

Author : Ken Kweku Nimo
Publisher : Laurence King Publishing
Page : 359 pages
File Size : 40,9 Mb
Release : 2022-05-05
Category : Design
ISBN : 9781529419856

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Africa in Fashion by Ken Kweku Nimo Pdf

Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands. Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewellery the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.

Emerging Library Technologies

Author : Ida Arlene Joiner
Publisher : Chandos Publishing
Page : 206 pages
File Size : 44,6 Mb
Release : 2018-08-09
Category : Language Arts & Disciplines
ISBN : 9780081022542

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Emerging Library Technologies by Ida Arlene Joiner Pdf

Emerging Library Technologies, is written for librarians/information professionals, teachers, administrators, researchers, undergraduate/graduate students, and others who are interested in learning about some of the most popular emerging technologies in the media today such as artificial intelligence, robotics, drones, driverless vehicles, big data, virtual/augmented reality, 3D printing, and wearable technologies. This valuable resourse shows how they can be used in libraries and resource centers, and how to get stakeholder buy in for implementing these technologies. Covers innovative insights on how these emerging technologies can be used in all types libraries and resource centers. Discusses how to get key stakeholders on board before implementing emerging technologies including a checklist to complete before presenting your technology proposal to senior management. Brings unique perspective for assisting people who will be displaced by these emerging technologies. Includes resources at the end of every chapter on keeping abreast and building expertise on the emerging technology topic. Contains tips on how professionals can forge strategic relationships to collaborate on emerging technology projects such as preparing students for STEM and STEAM careers. Poses engaging questions for further discussion after each chapter. Includes comprehensive glossary at the end of each chapter.

Fashion Buying and Merchandising

Author : Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger
Publisher : Routledge
Page : 225 pages
File Size : 49,7 Mb
Release : 2020-05-10
Category : Business & Economics
ISBN : 9780429868979

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Fashion Buying and Merchandising by Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger Pdf

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Fashion Journalism

Author : Julie Bradford
Publisher : Routledge
Page : 281 pages
File Size : 45,5 Mb
Release : 2014-08-27
Category : Social Science
ISBN : 9781136475368

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Fashion Journalism by Julie Bradford Pdf

Fashion Journalism presents a comprehensive overview of how fashion journalism operates and how to report on fashion. Encompassing skills for print and online media, the book includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcasting and websites, as well as with stylists, PR executives, photographers and bloggers. The first hand explanations of these roles and practical tips and advice are accompanied by analysis of examples from their work. The business of fashion and fashion PR is explained for the trainee journalist, offering practical guidance on how to report effectively on fashion – from sources and research to writing and layout., with chapter including suggested exercises and further reading. Covering a broad range of subject areas, from law and ethics and using social media to fashion theory and reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism.