Fashion Buying And Merchandising

Author : Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger
Publisher : Routledge
Page : 241 pages
File Size : 55,6 Mb
Release : 2020-05-10
Category : Business & Economics
ISBN : 9780429868986

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Fashion Buying and Merchandising by Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger Pdf

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 54,7 Mb
Release : 2017-03-14
Category : Business & Economics
ISBN : 9780230365148

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Mastering Fashion Buying and Merchandising Management by Tim Jackson,David Shaw Pdf

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Author : David Shaw,Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 176 pages
File Size : 43,6 Mb
Release : 2017-01-12
Category : Business & Economics
ISBN : 9781474252935

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Fashion Buying by David Shaw,Dimitri Koumbis Pdf

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

Author : Sidney Packard,Arthur A. Winters,Nathan Axelrod
Publisher : Unknown
Page : 472 pages
File Size : 41,7 Mb
Release : 1983
Category : Business & Economics
ISBN : WISC:89011078797

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Fashion Buying & Merchandising by Sidney Packard,Arthur A. Winters,Nathan Axelrod Pdf

Author : James Clark
Publisher : Bloomsbury Publishing
Page : 328 pages
File Size : 54,5 Mb
Release : 2020-11-16
Category : Business & Economics
ISBN : 9781350304895

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Fashion Merchandising by James Clark Pdf

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists

Author : Miguel Hebrero
Publisher : Independently Published
Page : 0 pages
File Size : 51,7 Mb
Release : 2023-10-28
Category : Electronic
ISBN : 9798865732907

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Fashion Buying & Merchandising (2023 Edition) by Miguel Hebrero Pdf

Navigate the dynamic world of fashion with expert insights from seasoned buying professional, Miguel. This comprehensive guide offers readers a deep dive into the multifaceted layers of the fashion industry. Key Takeaways: Seasoned Perspective: Gain invaluable knowledge from a seasoned buying professional with a vast range of experiences in the industry. Holistic Approach: From buying and merchandising strategies to detailed retail operations, this book ensures a well-rounded understanding. Special Chapter on Luxury: Understand the nuances and intricacies of the luxury segment of fashion, a domain that demands its own unique strategies. Esteemed Education: Drawing from his rich academic background at the London College of Fashion (University of the Arts London), Miguel brings both industry relevance and academic rigour to the text. For Every Fashion Enthusiast: Whether you're just starting in the industry or have been a part for years, this book caters to all levels of expertise. Perfect for fashion enthusiasts, upcoming entrepreneurs, and established industry professionals, this book offers a blend of knowledge, strategies, and insights to elevate your understanding and appreciation of the fashion world. Equip yourself with the tools needed to adeptly navigate the vibrant and ever-evolving landscape of fashio

Author : Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger
Publisher : Routledge
Page : 225 pages
File Size : 53,5 Mb
Release : 2020-05-10
Category : Business & Economics
ISBN : 9780429868979

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Fashion Buying and Merchandising by Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger Pdf

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Author : Helen Goworek
Publisher : Wiley-Blackwell
Page : 200 pages
File Size : 53,6 Mb
Release : 2007-06-05
Category : Design
ISBN : 9781405149921

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Fashion Buying by Helen Goworek Pdf

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Author : Rosemary Varley
Publisher : Psychology Press
Page : 304 pages
File Size : 48,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 0415327148

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Retail Product Management by Rosemary Varley Pdf

This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.

Author : Phyllis Borcherding,Janace E. Bubonia
Publisher : Bloomsbury Publishing USA
Page : 231 pages
File Size : 44,6 Mb
Release : 2007-02-02
Category : Design
ISBN : 9781609014247

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Developing and Branding the Fashion Merchandising Portfolio by Phyllis Borcherding,Janace E. Bubonia Pdf

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 240 pages
File Size : 54,8 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137092717

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Mastering Fashion Marketing by Tim Jackson,David Shaw Pdf

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Author : Sidney Packard,Arthur A. Winters,Nathan Axelrod
Publisher : Unknown
Page : 392 pages
File Size : 54,6 Mb
Release : 1976
Category : Business & Economics
ISBN : WISC:89031126311

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Fashion Buying and Merchandising by Sidney Packard,Arthur A. Winters,Nathan Axelrod Pdf

Author : David Shaw,Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 342 pages
File Size : 50,8 Mb
Release : 2020-08-06
Category : Business & Economics
ISBN : 9781474252942

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Fashion Buying by David Shaw,Dimitri Koumbis Pdf

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

Author : Gaynor Lea-Greenwood
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 50,8 Mb
Release : 2013-03-18
Category : Design
ISBN : 9781405150606

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Fashion Marketing Communications by Gaynor Lea-Greenwood Pdf

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 48,5 Mb
Release : 2011-12-28
Category : Business & Economics
ISBN : 9782940447398

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Basics Fashion Management 01: Concept to Customer by Virginia Grose Pdf

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.