Business Report Microsoft Xbox Marketing Concept And Strategy

Author : Stefan Lacher,Florian Roth,David Schumacher,Florian Keller
Publisher : GRIN Verlag
Page : 12 pages
File Size : 43,5 Mb
Release : 2004-06-06
Category : Business & Economics
ISBN : 9783638280938

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Business Report Microsoft Xbox. Marketing concept and strategy by Stefan Lacher,Florian Roth,David Schumacher,Florian Keller Pdf

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Deakin University (Faculty of Business and Law), course: Marketing Management, language: English, abstract: By launching the game console Xbox, Microsoft did not only introduce a new product but stepped into a totally new market where there company did not have any experience yet. Although they had a huge marketing budget, they focused on spending it as effective as possible. Therefore Microsoft’s marketing team had to find out, who their target customers are and with what marketing strategy they could reach their challenging goal to become leader in the game console market. But has their way of segmenting the market and choosing a marketing mix for the Xbox really been successful? The Marketing concept consists of three principles that hold that achieving organizational objectives require determining needs and wants of targets markets and delivering the desired satisfactions more effectively and efficiently than competitors do (Hoffman et al 2003, pp.10-11). Microsoft took advantage of all three principles. Microsoft did put enormous effort in identifying potential customers’ needs. The research was concentrated on so called “hardcore gamers” who spend more than 25 hours playing a week. This group was seen as early adopters as well as opinion-leaders. Of high importance were an appealing design to young customers and performance like speed of the console and high quality of audio and graphics. [...]

Author : Stefan Lacher,Florian Roth,David Schumacher,Florian Keller
Publisher : GRIN Verlag
Page : 7 pages
File Size : 55,8 Mb
Release : 2004-05-04
Category : Business & Economics
ISBN : 9783638273596

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Analysis of the Marketing Environment for Microsoft Xbox by Stefan Lacher,Florian Roth,David Schumacher,Florian Keller Pdf

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, Deakin University (Faculty of Business and Law), course: Marketing Management, language: English, abstract: What comes first to your mind when you hear the names Sony and Nintendo? Maybe you associate them as the two huge players on the video console market which dominate this segment. So what happens if the giant of the software industry, Microsoft, steps into a so far protected territory and introduces a perfect planned marketing campaign that brings the green Xbox-logo in everybody’s mind? Considering that Microsoft is a very aggressive and well financially equipped company, therefore one of the most successful in the world, you can expect a major showdown. But what will happen to the customer who should be the driving force of the ma rketing effort of those players?

Author : Fuat Beyazitoglu
Publisher : GRIN Verlag
Page : 18 pages
File Size : 43,6 Mb
Release : 2010-03-19
Category : Business & Economics
ISBN : 9783640569052

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Business Marketing - the case of Microsoft by Fuat Beyazitoglu Pdf

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Southern Denmark, language: English, abstract: Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.

Author : Alex Michael,Ben Salter
Publisher : Routledge
Page : 240 pages
File Size : 55,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750683470

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Marketing Through Search Optimization by Alex Michael,Ben Salter Pdf

The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.

Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 321 pages
File Size : 40,8 Mb
Release : 2020-09-11
Category : Business & Economics
ISBN : 9783030479138

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Media Management by Bernd W. Wirtz Pdf

“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

Author : Mark Jeffery
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 44,5 Mb
Release : 2010-02-08
Category : Business & Economics
ISBN : 9780470504543

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Data-Driven Marketing by Mark Jeffery Pdf

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Author : Barry Briggs,Eduardo Kassner
Publisher : Microsoft Press
Page : 112 pages
File Size : 49,5 Mb
Release : 2016-01-07
Category : Computers
ISBN : 9781509301997

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Briggs by Barry Briggs,Eduardo Kassner Pdf

How do you start? How should you build a plan for cloud migration for your entire portfolio? How will your organization be affected by these changes? This book, based on real-world cloud experiences by enterprise IT teams, seeks to provide the answers to these questions. Here, you’ll see what makes the cloud so compelling to enterprises; with which applications you should start your cloud journey; how your organization will change, and how skill sets will evolve; how to measure progress; how to think about security, compliance, and business buy-in; and how to exploit the ever-growing feature set that the cloud offers to gain strategic and competitive advantage.

Author : Chuck Williams
Publisher : Unknown
Page : 740 pages
File Size : 53,7 Mb
Release : 2007
Category : Management
ISBN : 0324317158

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Management by Chuck Williams Pdf

Author : Anonim
Publisher : Unknown
Page : 1312 pages
File Size : 54,8 Mb
Release : 2006
Category : Finance
ISBN : STANFORD:36105127774698

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The Wall Street Journal by Anonim Pdf

Author : Robert Motzek
Publisher : GRIN Verlag
Page : 69 pages
File Size : 43,9 Mb
Release : 2011-11
Category : Business & Economics
ISBN : 9783656058489

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Making a Difference - The Societal Marketing Concept Supporting Educational and Cultural Issues by Robert Motzek Pdf

Research Paper (postgraduate) from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, 25 entries in the bibliography, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn't violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the dumping of Brent Spar, which resulted in massive boycotts of Shell's petrol stations all over the continent. The enormous public support of Greenpeace's campaign forced Dutch-Shell not to dump Brent Spar but to tow it into a Norwegian fjord where it has been stored until today. By now there hasn't been a solution for the disposal of the oil rig. In the case of Brent Spar everyone mentioned responsibility. The responsibility of the Dutch-Shell company to protect the environment, to report about future actions and their consequences and to base decision-making on more than just the opinions of shareholders. According to the public opinion, Dutch-Shell hadn't taken this responsibility, the so-called social responsibility, which turned out to harm the image and sales of the company for years. This project work will explain the meaning and the role of social responsibility in marketing concerning past, present and future developments. Looking at the societal markteting concept supporting educational and cultural issues, we'll see why and in which way firms adopt the societal marketing concept and how this affects their busine

Author : Dean Takahashi
Publisher : Prima Lifestyles
Page : 400 pages
File Size : 49,8 Mb
Release : 2002
Category : Business & Economics
ISBN : STANFORD:36105117980495

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Opening the XBox by Dean Takahashi Pdf

Is this new Microsoft venture just another experiment that, like WebTV, was launched to much fanfare but will be quickly forgotten? Or will it become the next Windows, finding its way into the homes and lives of millions of people around the world?".

Author : Timothy S. Hatten
Publisher : SAGE Publications
Page : 589 pages
File Size : 41,7 Mb
Release : 2023-11-03
Category : Business & Economics
ISBN : 9781071848180

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Small Business Management by Timothy S. Hatten Pdf

Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Author : Charles W. Lamb,Joseph F. Hair,Carl D. McDaniel
Publisher : Unknown
Page : 824 pages
File Size : 42,7 Mb
Release : 2004
Category : Management
ISBN : UCSC:32106016990910

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Marketing by Charles W. Lamb,Joseph F. Hair,Carl D. McDaniel Pdf

The new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating introduction to the dynamic world of marketing.

Author : Robbie Bach
Publisher : BrownBooks.ORM
Page : 184 pages
File Size : 48,9 Mb
Release : 2015-09-03
Category : Business & Economics
ISBN : 9781612548791

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Xbox Revisited by Robbie Bach Pdf

“An entertaining and refreshingly honest . . . exploration of business strategy, personal growth, and civic responsibility” by a former Microsoft executive (Publishers Weekly). From Microsoft’s former Chief Xbox Officer, Robbie Bach, comes a unique book that provides a simple yet robust framework that can be used to tackle almost any problem. In Xbox Revisited: A Game Plan for Corporate and Civic Renewal, Bach takes business, non-profit, and community-engaged readers on the Xbox journey—a triumphant and personal saga from garage-shop beginnings to business success. Using the 3P Framework of Purpose, Principles, and Priorities developed by the Xbox team, Bach describes the process used to revitalize a beleaguered business and then applies those lessons to our most difficult community issues and the challenges of a nation at a crossroads. Bach is turning his strategic and leadership skills to a new opportunity: helping individuals and organizations drive transformational change in business and civic institutions. The book is packed with common sense thinking and a strategic framework that can set change in motion at every level of community life. Xbox Revisited is a wake-up call, a challenge to every citizen to become a “civic engineer” addressing the issues we face in our communities and across our country. “A highly effective, common-sense strategy to address difficult business and community issues . . . Seen through the lens of the creation of the Xbox, the story he tells from personal experience is both engaging and inspirational.” —Jeff Raikes, co-founder, Raikes Foundation, former CEO, Bill & Melinda Gates Foundation and president, Microsoft Business Division

Author : Natasha Maingi
Publisher : GRIN Verlag
Page : 19 pages
File Size : 53,9 Mb
Release : 2014-02-24
Category : Computers
ISBN : 9783656601203

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Microsoft Business Information Systems by Natasha Maingi Pdf

Seminar paper from the year 2011 in the subject Computer Science - Commercial Information Technology, grade: A, University of Kent, course: BSC, language: English, abstract: Information is necessary for many businesses whether small, medium, or large, and the necessity of the information depends on a variety of uses. For example, in the case of proper planning in the business, senior managers will require information to facilitate this planning. However, middle-level management relies on detailed systems of information in order to properly control and monitor various activities in the business. At the same time, various employees who have operational roles also tend to rely on information systems in order to efficiently carry out their duties in the business. Due to all these necessities, many businesses tend to develop information systems that operate at the same time. The Microsoft Company applies Management Information Systems (MIS) in dealing with internal affairs of the company. An Office Automation System (OAS) improves the productivity of employees who need to process data and information (Bill 2006). The Microsoft Company deals with several software systems and the use of OAS becomes handy since it enhances employees’ productivity. Employees have the ability to work from their own homes, as well as other areas at their convenience. Apart from these two systems of information, the other systems of information applicable by the Microsoft Company is the use of Decision Support Systems commonly known as DSS. A decision support system enables the management to make decisions in situations surrounded by uncertainty (Bill 2006). A lot of uncertainty occasionally arises from these big companies such as Microsoft and in such times, the use of DSS becomes handy. This method consists of techniques and tools capable of collecting relevant information and providing analysis of all the relevant information gathered. In the process of analysis provisions, the method also provides alternatives used in case of absence of relevant information. Apart from the provisions of alternatives, this method also involves the use of complex spreadsheets and various databases used to develop several “what-if” models.