Business Marketing The Case Of Microsoft

Author : Fuat Beyazitoglu
Publisher : GRIN Verlag
Page : 37 pages
File Size : 51,6 Mb
Release : 2010-03
Category : Electronic
ISBN : 9783640569335

Get Book

Business Marketing - the Case of Microsoft by Fuat Beyazitoglu Pdf

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Southern Denmark, language: English, abstract: Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.

Author : Kimberly Wylie
Publisher : GRIN Verlag
Page : 9 pages
File Size : 50,9 Mb
Release : 2006-09-11
Category : Business & Economics
ISBN : 9783638543606

Get Book

Current and Past Marketing Strategies of Microsoft by Kimberly Wylie Pdf

Research Paper (postgraduate) from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, 6 entries in the bibliography, language: English, abstract: In today’s hyper-competitive world, organizations must fight tooth and nail to become successful in an industry, and work even harder to maintain that success. Each component of an organization’s business must be as efficient and effective as possible, in order to create sustainable competitive advantages. This includes marketing strategies. Marketing strategies must be developed and implemented to utilize an organization’s strength to take advantage of the opportunities the company has identified, while protecting it from any outside threats. Microsoft Corporation has been extremely successful for doing just that. This paper will give a brief overview of Microsoft Corporation, a discussion of marketing strategies in general, and finally what strategies Microsoft has used in the past and the present to reach the pinnacle of their industry.

Author : William H. Page,John E. Lopatka
Publisher : University of Chicago Press
Page : 363 pages
File Size : 47,6 Mb
Release : 2009-10-15
Category : Law
ISBN : 9780226644653

Get Book

The Microsoft Case by William H. Page,John E. Lopatka Pdf

In 1998, the United States Department of Justice and state antitrust agencies charged that Microsoft was monopolizing the market for personal computer operating systems. More than ten years later, the case is still the defining antitrust litigation of our era. William H. Page and John E. Lopatka’s The Microsoft Case contributes to the debate over the future of antitrust policy by examining the implications of the litigation from the perspective of consumer welfare. The authors trace the development of the case from its conceptual origins through the trial and the key decisions on both liability and remedies. They argue that, at critical points, the legal system failed consumers by overrating government’s ability to influence outcomes in a dynamic market. This ambitious book is essential reading for business, law, and economics scholars as well as anyone else interested in the ways that technology, economics, and antitrust law have interacted in the digital age. “This book will become the gold standard for analysis of the monopolization cases against Microsoft. . . . No serious student of law or economic policy should go without reading it.”—Thomas C. Arthur, Emory University

Author : Malin Martnes
Publisher : Packt Publishing Ltd
Page : 374 pages
File Size : 48,7 Mb
Release : 2022-12-16
Category : Computers
ISBN : 9781803237312

Get Book

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant by Malin Martnes Pdf

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 Marketing Key FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on how to use the systems features and functionality out-of-the-boxTest your knowledge with self-assessment tests to better understand the contentBook Description Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations. What you will learnCreate and manage marketing forms and pagesWrite good emails and use analytics to measure their effectivenessExplore outbound and real-time customer journeysUse Power Pages for real-time marketing eventsCreate surveys to send to your customers with Customer VoiceExploit the Microsoft ecosystem to get the best resultsWho this book is for Whether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation.

Author : Terry C Power
Publisher : Power Publishing
Page : 82 pages
File Size : 55,6 Mb
Release : 2024-06-10
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

Marketing your Business With Microsoft CoPilot by Terry C Power Pdf

Discover the power of AI-driven marketing with "Marketing your Business With Microsoft CoPilot." This comprehensive guide is designed to help businesses of all sizes harness the potential of Microsoft's cutting-edge CoPilot technology to enhance their marketing efforts. Whether you're a small business owner or a marketing professional, this book provides invaluable insights and practical strategies to boost your marketing campaigns and drive business growth. In "Marketing your Business With Microsoft CoPilot," you'll learn how to integrate AI tools into your marketing strategy to streamline operations, optimize customer engagement, and maximize ROI. The book covers a wide range of topics, including AI-powered data analysis, personalized marketing, and automated customer interactions. Each chapter is filled with real-world examples, step-by-step guides, and actionable tips that you can implement immediately to see tangible results. The author, a seasoned marketing expert, shares their extensive knowledge and experience, making complex concepts accessible and easy to understand. You'll gain a deep understanding of how AI can transform your marketing efforts, helping you stay ahead of the competition in today's fast-paced digital landscape. Don't miss out on the opportunity to revolutionize your marketing strategy. Get your copy of "Marketing your Business With Microsoft CoPilot" today and start leveraging AI to take your business to new heights. Bullet Points AI Integration: Learn how to seamlessly integrate AI tools into your marketing strategy for enhanced efficiency and effectiveness. Data Analysis: Discover the power of AI-powered data analysis to gain deeper insights into customer behavior and preferences. Personalized Marketing: Implement personalized marketing strategies with AI to improve customer engagement and satisfaction. Automated Interactions: Streamline customer interactions with automated AI-driven solutions, saving time and resources. Expert Insights: Benefit from the author's extensive marketing experience and practical advice on leveraging AI technology. Real-World Examples: Explore real-world examples and case studies that demonstrate the successful application of AI in marketing. Actionable Tips: Follow step-by-step guides and actionable tips to immediately enhance your marketing campaigns and drive business growth.

Author : James Mastan
Publisher : Unknown
Page : 401 pages
File Size : 43,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 0615209467

Get Book

Product Launch the Microsoft Way by James Mastan Pdf

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.

Author : Timothy R. Graeff
Publisher : Kendall/Hunt Publishing Company
Page : 404 pages
File Size : 42,8 Mb
Release : 2006-08-17
Category : Business & Economics
ISBN : 0757531792

Get Book

Marketing Research for Managerial Decision Making by Timothy R. Graeff Pdf

Author : Mike Berry
Publisher : Gower Publishing, Ltd.
Page : 268 pages
File Size : 47,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 0566079607

Get Book

The New Integrated Direct Marketing by Mike Berry Pdf

The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.

Author : Mohanbir Sawhney,Brian Buenneke,Lisa Jackson,Lisa Kulick,Nancy Kulick,Evan Norton,Erica Post,Ran Rotem
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 2002
Category : Application software
ISBN : 1473992427

Get Book

Microsoft Corp by Mohanbir Sawhney,Brian Buenneke,Lisa Jackson,Lisa Kulick,Nancy Kulick,Evan Norton,Erica Post,Ran Rotem Pdf

John Williams, senior director of marketing for Microsoft's .NET, was trying to build the .NET brand, a comprehensive family of next-generation connectivity software products. Highlights the challenges of branding and positioning a complex technology offering. The first challenge facing Microsoft was to develop a common definition of .NET, which had been in flux over the prior two years. The second challenge was to choose between an umbrella branding strategy, a sub-branding strategy, and an ingredient branding strategy. The third challenge was to create a value proposition that would appeal to three very different target audiences: business decision makers, IT professionals, and developers.

Author : Ted Dinsmore
Publisher : CRC Press
Page : 353 pages
File Size : 47,9 Mb
Release : 2005-10-06
Category : Computers
ISBN : 9781482280913

Get Book

Partnering with Microsoft by Ted Dinsmore Pdf

Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl

Author : John Zagula,Rich Tong
Publisher : Penguin
Page : 336 pages
File Size : 53,7 Mb
Release : 2004-10-21
Category : Business & Economics
ISBN : 9781440684975

Get Book

The Marketing Playbook by John Zagula,Rich Tong Pdf

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.

Author : Maitland Hyslop
Publisher : Routledge
Page : 327 pages
File Size : 49,9 Mb
Release : 2016-05-23
Category : Business & Economics
ISBN : 9781317086314

Get Book

Obstructive Marketing by Maitland Hyslop Pdf

In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.

Author : Bev Burgess,Dave Munn
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 49,7 Mb
Release : 2017-03-03
Category : Business & Economics
ISBN : 9780749479909

Get Book

A Practitioner's Guide to Account-Based Marketing by Bev Burgess,Dave Munn Pdf

Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth. Rich with fascinating case studies and personal stories, A Practitioner's Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.

Author : Andrew I. Gavil,Harry First
Publisher : MIT Press
Page : 461 pages
File Size : 43,5 Mb
Release : 2014-11-28
Category : Law
ISBN : 9780262319225

Get Book

The Microsoft Antitrust Cases by Andrew I. Gavil,Harry First Pdf

A comprehensive account of the decades-long, multiple antitrust actions against Microsoft and an assessment of the effectiveness of antitrust law in the digital age. For more than two decades, the U.S. Department of Justice, various states, the European Commission, and many private litigants pursued antitrust actions against the tech giant Microsoft. In investigating and prosecuting Microsoft, federal and state prosecutors were playing their traditional role of reining in a corporate power intent on eliminating competition. Seen from another perspective, however, the government's prosecution of Microsoft—in which it deployed the century-old Sherman Antitrust Act in the volatile and evolving global business environment of the digital era—was unprecedented. In this book, two experts on competition policy offer a comprehensive account of the multiple antitrust actions against Microsoft—from beginning to end—and an assessment of the effectiveness of antitrust law in the twenty-first century. Gavil and First describe in detail the cases that the Department of Justice and the states initiated in 1998, accusing Microsoft of obstructing browser competition and perpetuating its Windows monopoly. They cover the private litigation that followed, and the European Commission cases decided in 2004 and 2009. They also consider broader issues of competition policy in the age of globalization, addressing the adequacy of today's antitrust laws, their enforcement by multiple parties around the world, and the difficulty of obtaining effective remedies—all lessons learned from the Microsoft cases.

Author : Kenneth E. Clow,Donald Baack
Publisher : SAGE Publications
Page : 561 pages
File Size : 52,9 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9781412996037

Get Book

Cases in Marketing Management by Kenneth E. Clow,Donald Baack Pdf

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.