Campaigns And Elections American Style

Author : Candice J. Nelson,James A. Thurber
Publisher : Routledge
Page : 358 pages
File Size : 40,9 Mb
Release : 2018-08-22
Category : Political Science
ISBN : 9780429887130

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Campaigns and Elections American Style by Candice J. Nelson,James A. Thurber Pdf

Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.

Author : James Thurber,Candice J Nelson
Publisher : Westview Press
Page : 284 pages
File Size : 45,5 Mb
Release : 2004-03-11
Category : Political Science
ISBN : STANFORD:36105114151249

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Campaigns And Elections American Style by James Thurber,Candice J Nelson Pdf

A fully updated compendium of essays from political scientists and campaign professionals on the topic of campaign management and elections.

Author : James A Thurber
Publisher : Routledge
Page : 232 pages
File Size : 54,9 Mb
Release : 2018-04-19
Category : Political Science
ISBN : 9780429975011

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Campaigns and Elections American Style by James A Thurber Pdf

Dramatic changes in political institutions and behavior over the past three decades have underscored the dynamic nature of American politics, confronting political scientists with a new and pressing intellectual agenda. The pioneering work of early postwar scholars, while laying a firm empirical foundation for contemporary scholarship, failed to consider how American politics might change or recognize the forces that would make fundamental change inevitable. In reassessing the static interpretations fostered by these classic studies, political scientists are now examining the underlying dynamics that generate transformational change. Transforming American Politics is a series that brings together texts addressing four closely related aspects of change. A first concern is documenting and explaining recent changes in American politics—in institutions, processes, behavior, and policymaking. A second is reinterpreting classic studies and theories to provide a more accurate perspective on postwar politics. The series looks at historical change to identify recurring patterns of political transformation within and across the distinctive eras of American politics. Last and perhaps most important, the series presents new theories and interpretations that explain the dynamic processes at work and thus clarify the direction of contemporary politics. All of the books focus on the central theme of transformation—transformation in both the conduct of American politics and in the way we study and understand its many aspects.

Author : James A. Thurber,Candice J. Nelson
Publisher : Unknown
Page : 354 pages
File Size : 52,5 Mb
Release : 2019-09-13
Category : Electronic
ISBN : 0367319276

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Campaigns and Elections American Style by James A. Thurber,Candice J. Nelson Pdf

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology

Author : Ilka Kreimendahl
Publisher : GRIN Verlag
Page : 24 pages
File Size : 51,9 Mb
Release : 2003-08-29
Category : Literary Collections
ISBN : 9783638214278

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Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections by Ilka Kreimendahl Pdf

Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, 11 entries in the bibliography, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.

Author : Michael J. Burton,William J. Miller,Daniel M. Shea
Publisher : Bloomsbury Publishing USA
Page : 344 pages
File Size : 46,8 Mb
Release : 2015-06-23
Category : Political Science
ISBN : 9798216057574

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Campaign Craft by Michael J. Burton,William J. Miller,Daniel M. Shea Pdf

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

Author : Richard K. Scher
Publisher : M.E. Sharpe
Page : 232 pages
File Size : 46,7 Mb
Release : 1997
Category : Political Science
ISBN : 0765637812

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The Modern Political Campaign by Richard K. Scher Pdf

Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.

Author : James E. Campbell
Publisher : Texas A&M University Press
Page : 336 pages
File Size : 54,9 Mb
Release : 2008-01-14
Category : Political Science
ISBN : 9781585446285

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The American Campaign, Second Edition by James E. Campbell Pdf

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.

Author : Candice J. Nelson,James A. Thurber,David A Dulio
Publisher : Taylor & Francis
Page : 303 pages
File Size : 53,5 Mb
Release : 2023-09-29
Category : Political Science
ISBN : 9781000937763

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Campaigns and Elections American Style by Candice J. Nelson,James A. Thurber,David A Dulio Pdf

With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.

Author : William J. Feltus,Kenneth M. Goldstein,Matthew Dallek
Publisher : CQ Press
Page : 368 pages
File Size : 46,7 Mb
Release : 2018-07-04
Category : Political Science
ISBN : 9781544316765

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Inside Campaigns by William J. Feltus,Kenneth M. Goldstein,Matthew Dallek Pdf

"Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody." —Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection of disciplines. Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!" —Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College Inside Campaigns, Second Edition takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US. The expert author team draw from years of scholarly research and professional campaign experience to guide readers on a behind-the-scenes tour of the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and the affects election outcomes have on American democracy. Readers will develop an understanding of what campaigns do and why they matter, as well as gain practical skills for working in a campaign or advocating for a cause. New to the Second Edition: A case study created from an in-depth interview with Bernie Sanders’ top digital decision-makers describes how the Sanders’ campaign used digital media to harness the energy of their highly motivated base supporters. This case shows students a real-life campaign decision-making situation, and demonstrates how campaigns use new digital media to drive traditional news media coverage. A unique joint interview with the top media buyers from the Clinton and Trump campaigns reveals how each campaign tracked the other’s advertising and adjusted their own advertising based on competitive tracking information. This interview illustrates to students how modern campaigns use media tracking technologies to monitor their opposition and spend tens of millions of dollars at the presidential level. A top Trump digital manager shares inside details of how the Republican National Committee moved quickly to help build out the Trump digital operations after it was clear that Trump would be the party’s presidential nominee. This insight helps students understand how the Trump campaign answered, "What do we tell them?" by testing messages online, including recycling Trump’s personal tweets in instant messages and emails. The differences between how the Clinton and Trump campaigns managed the news media are highlighted in a case study of one journalist’s experiences covering both campaigns. This case study helps the student build skills for becoming a "spinmeister" who handles day-to-day relationships with the news media. The authors’ research surprisingly reveals that, behind the scenes, Trump was much more available to reporters than Clinton, despite Trump’s continuous public attacks on the "fake news media."

Author : John Sides,Daron Shaw,Matt Grossmann,Keena Lipsitz
Publisher : W. W. Norton
Page : 0 pages
File Size : 54,7 Mb
Release : 2019
Category : Elections
ISBN : 0393664678

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Campaigns and Elections by John Sides,Daron Shaw,Matt Grossmann,Keena Lipsitz Pdf

The #1 book--now updated through 2018

Author : James Reichley
Publisher : Unknown
Page : 291 pages
File Size : 53,9 Mb
Release : 1987
Category : Elections
ISBN : 0081577389

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Elections American Style by James Reichley Pdf

Author : Jason Johnson
Publisher : Routledge
Page : 320 pages
File Size : 41,8 Mb
Release : 2018-04-19
Category : Political Science
ISBN : 9780429977848

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Political Consultants and Campaigns by Jason Johnson Pdf

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Author : Ronald J Hrebenar,Robert Benedict,Matthew J. Burbank,Clive S Thomas
Publisher : Westview Press
Page : 0 pages
File Size : 44,6 Mb
Release : 1999-08-19
Category : Political Science
ISBN : 0813380073

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Political Parties, Interest Groups, And Political Campaigns by Ronald J Hrebenar,Robert Benedict,Matthew J. Burbank,Clive S Thomas Pdf

Political Parties, Interest Groups, and Political Campaigns is intended for use in courses dealing with political parties, campaigns and elections, or interest groups. In one integrated text, this book covers the history and contemporary organization of political parties, the nature of the electoral system and modern American election campaigns, and the activities of interest groups. The central theme of this book is that the actions of political parties and interest groups are no longer played out in separate spheres of the political world, but are increasingly bound together. Nowhere is the overlap of interest group and party activity more apparent than in the modern political campaign.The book is organized around the idea that modern political campaigns link political parties and interest groups. Both political parties and interest groups have been forced to adapt to the changing circumstances of American politics in the contemporary era. Election campaigns have become more candidate-centered, increasingly driven by polls and media coverage, and fueled by staggering amounts of money. Political parties have adapted to these circumstances by becoming more proficient at providing the services that candidates require in modern campaigns, while interest groups have adapted by applying the style and techniques of election campaigns to their own political issue campaigns run by hired assistants from the worlds of public relations, polling, and campaign management.Part One explains the history and development of political parties in the United States, the contemporary organization of the major parties, and the electoral environment in which the parties compete. Part Two ties political parties to modern campaigns, with special emphasis on recent presidential and congressional elections, and examines the problems of campaign finance. Part Three links interest groups to political parties through the bridge of political campaigns. Interest groups are examined as they participate in candidate-centered campaigns, issue campaigns, and interest group lobbying campaigns.

Author : Richard R. Lau,Gerald M. Pomper
Publisher : Rowman & Littlefield
Page : 194 pages
File Size : 51,8 Mb
Release : 2004
Category : Political Science
ISBN : 0742527328

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Negative Campaigning by Richard R. Lau,Gerald M. Pomper Pdf

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.