Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author : Stuart Ewen
Publisher : Basic Books
Page : 416 pages
File Size : 50,8 Mb
Release : 2008-08-01
Category : Social Science
ISBN : 9780786722877

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Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by Stuart Ewen Pdf

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Author : Stuart Ewen
Publisher : McGraw-Hill Companies
Page : 284 pages
File Size : 49,5 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:39015011308817

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Captains of Consciousness by Stuart Ewen Pdf

"Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture." Amazon.com viewed 8/10/2020

Author : Stuart Ewen
Publisher : Basic Books
Page : 348 pages
File Size : 44,8 Mb
Release : 1999
Category : Social Science
ISBN : 0465001017

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All Consuming Images by Stuart Ewen Pdf

A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.

Author : Stuart Ewen,Elizabeth Ewen
Publisher : Seven Stories Press
Page : 761 pages
File Size : 43,8 Mb
Release : 2011-01-04
Category : Social Science
ISBN : 9781583229491

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Typecasting by Stuart Ewen,Elizabeth Ewen Pdf

Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shape how we see the world and to inform our most fundamental and unconscious judgments of beauty, humanity, and degeneracy. In this groundbreaking exploration of the growth of stereotyping amidst the rise of modern society, authors Ewen & Ewen demonstrate "typecasting" as a persistent cultural practice. Drawing on fields as diverse as history, pop culture, racial science, and film, and including over one hundred images, many published here for the first time, the authors present a vivid portrait of stereotyping as it was forged by colonialism, industrialization, mass media, urban life, and the global economy.

Author : Roland Marchand
Publisher : Univ of California Press
Page : 474 pages
File Size : 47,7 Mb
Release : 1985-09-16
Category : Business & Economics
ISBN : 0520058852

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Advertising the American Dream by Roland Marchand Pdf

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."—Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University

Author : Stuart Ewen
Publisher : Basic Books
Page : 496 pages
File Size : 54,9 Mb
Release : 1998-10-23
Category : Social Science
ISBN : 0465061796

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Pr! by Stuart Ewen Pdf

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

Author : Asa Briggs,Peter Burke
Publisher : John Wiley & Sons
Page : 417 pages
File Size : 49,6 Mb
Release : 2018-07-26
Category : Social Science
ISBN : 9780745699431

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A Social History of the Media by Asa Briggs,Peter Burke Pdf

Written by two leading social and cultural historians, the first two editions of A Social History of the Media became classic textbooks, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time. This third edition has been thoroughly revised to bring the text up to date with the very latest developments in the field. Increased space is given to the exciting media developments of the early 21st Century, including in particular the rise of social and participatory media and the globalization of media. Additionally, new and important research is incorporated into the classic material exploring the continuing importance of oral and manuscript communication, the rise of print and the relationship between physical transportation and social communication. Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.

Author : Matthew P. McAllister,Sharon R. Mazzarella
Publisher : Taylor & Francis
Page : 129 pages
File Size : 48,6 Mb
Release : 2023-04-14
Category : Social Science
ISBN : 9781000949520

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Advertising and Consumer Culture by Matthew P. McAllister,Sharon R. Mazzarella Pdf

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

Author : Robert Fishman
Publisher : Basic Books
Page : 274 pages
File Size : 40,8 Mb
Release : 2008-08-01
Category : Social Science
ISBN : 9780786722846

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Bourgeois Utopias by Robert Fishman Pdf

A noted urban historian traces the story of the suburb from its origins in nineteenth-century London to its twentieth-century demise in decentralized cities like Los Angeles.

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 41,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

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Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Author : Matthew McDonald,Stephen Wearing
Publisher : Routledge
Page : 184 pages
File Size : 52,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415560030

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Social Psychology and Theories of Consumer Culture by Matthew McDonald,Stephen Wearing Pdf

In Social Psychology and Theories of Consumer Culture McDonald and Wearing present a critical analysis of social psychology from the perspective of classical and contemporary theories of consumer culture.

Author : Ian Heywood,Barry Sandywell
Publisher : Bloomsbury Publishing
Page : 816 pages
File Size : 45,6 Mb
Release : 2017-04-20
Category : Art
ISBN : 9781350026506

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The Handbook of Visual Culture by Ian Heywood,Barry Sandywell Pdf

Visual culture has become one of the most dynamic fields of scholarship, a reflection of how the study of human culture increasingly requires distinctively visual ways of thinking and methods of analysis. Bringing together leading international scholars to assess all aspects of visual culture, the Handbook aims to provide a comprehensive and authoritative overview of the subject. The Handbook embraces the extraordinary range of disciplines which now engage in the study of the visual - film and photography, television, fashion, visual arts, digital media, geography, philosophy, architecture, material culture, sociology, cultural studies and art history. Throughout, the Handbook is responsive to the cross-disciplinary nature of many of the key questions raised in visual culture around digitization, globalization, cyberculture, surveillance, spectacle, and the role of art. The Handbook guides readers new to the area, as well as experienced researchers, into the topics, issues and questions that have emerged in the study of visual culture since the start of the new millennium, conveying the boldness, excitement and vitality of the subject.

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 209 pages
File Size : 53,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477532

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Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author : Anonim
Publisher : Editura Lumen
Page : 242 pages
File Size : 46,7 Mb
Release : 2012
Category : Electronic
ISBN : 9789731663203

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Postmodern quests in applied philosophy by Anonim Pdf

Author : Stuart Ewen
Publisher : Unknown
Page : 280 pages
File Size : 45,5 Mb
Release : 1976
Category : Advertising
ISBN : STANFORD:36105001882658

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The Captains of Consciousness by Stuart Ewen Pdf