Advertising Society And Consumer Culture

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 211 pages
File Size : 41,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477525

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Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 48,5 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

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Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Author : Hovland
Publisher : M.E. Sharpe
Page : 128 pages
File Size : 46,6 Mb
Release : 2024-05-19
Category : Electronic
ISBN : 0765628686

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Ebk Advertising, Society, and Consumer by Hovland Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
Page : 277 pages
File Size : 50,8 Mb
Release : 2015-01-22
Category : Social Science
ISBN : 9781442241268

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Author : Joseph Turow,Matthew P. McAllister
Publisher : Unknown
Page : 460 pages
File Size : 41,7 Mb
Release : 2009
Category : Advertising
ISBN : UOM:39076002899958

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The Advertising and Consumer Culture Reader by Joseph Turow,Matthew P. McAllister Pdf

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society

Author : Kyle Asquith
Publisher : Unknown
Page : 304 pages
File Size : 45,8 Mb
Release : 2018-08-27
Category : Electronic
ISBN : 0199026327

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Advertising, Consumer Culture, and Canadian Society by Kyle Asquith Pdf

The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for studentsWith over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their dailyinteractions with advertising, branding, and consumer culture.

Author : Nicholas Holm
Publisher : Taylor & Francis
Page : 279 pages
File Size : 49,6 Mb
Release : 2023-04-03
Category : Social Science
ISBN : 9781000854718

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Advertising and Consumer Society by Nicholas Holm Pdf

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Author : Matthew P. McAllister,Sharon R. Mazzarella
Publisher : Taylor & Francis
Page : 129 pages
File Size : 51,9 Mb
Release : 2023-04-14
Category : Social Science
ISBN : 9781000949520

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Advertising and Consumer Culture by Matthew P. McAllister,Sharon R. Mazzarella Pdf

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

Author : Stuart Ewen
Publisher : Basic Books
Page : 416 pages
File Size : 48,9 Mb
Release : 2008-08-01
Category : Social Science
ISBN : 9780786722877

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Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by Stuart Ewen Pdf

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Author : Hongmei Li
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 53,9 Mb
Release : 2016-09-06
Category : Social Science
ISBN : 9781509511143

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Advertising and Consumer Culture in China by Hongmei Li Pdf

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

Author : Neva R. Goodwin,Frank Ackerman,David Kiron
Publisher : Island Press
Page : 423 pages
File Size : 52,6 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781597267908

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The Consumer Society by Neva R. Goodwin,Frank Ackerman,David Kiron Pdf

The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.

Author : Ravindra Verma
Publisher : Unknown
Page : 296 pages
File Size : 50,7 Mb
Release : 2014
Category : Advertising
ISBN : 8126158182

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Encyclopaedia of Advertising, Society and Consumer Culture by Ravindra Verma Pdf

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 200 pages
File Size : 45,6 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028514243

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

Author : Burns, David J.
Publisher : IGI Global
Page : 318 pages
File Size : 54,8 Mb
Release : 2018-10-12
Category : Business & Economics
ISBN : 9781522561217

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society by Burns, David J. Pdf

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Author : William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith
Publisher : Routledge
Page : 502 pages
File Size : 54,6 Mb
Release : 2018-06-14
Category : Social Science
ISBN : 9781351602907

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Social Communication in Advertising by William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith Pdf

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.