Cases On Consumer Centric Marketing Management

Author : Jham, Vimi
Publisher : IGI Global
Page : 373 pages
File Size : 50,7 Mb
Release : 2013-07-31
Category : Business & Economics
ISBN : 9781466643581

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Cases on Consumer-Centric Marketing Management by Jham, Vimi Pdf

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Author : Vimi Jham,Sandeep Puri
Publisher : Unknown
Page : 351 pages
File Size : 46,6 Mb
Release : 2014
Category : Electronic
ISBN : 1466643595

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Cases on Consumer-centric Marketing Management by Vimi Jham,Sandeep Puri Pdf

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 675 pages
File Size : 49,8 Mb
Release : 2012-11-30
Category : Business & Economics
ISBN : 9781466625259

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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by Kaufmann, Hans-Ruediger Pdf

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Author : R. Ravi,Baohong Sun
Publisher : MIT Press
Page : 147 pages
File Size : 41,7 Mb
Release : 2016-03-18
Category : Business & Economics
ISBN : 9780262529051

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Customer-Centric Marketing by R. Ravi,Baohong Sun Pdf

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions. The book develops the CCM framework and illustrates it with four cases that span the life cycle of marketing: pricing, win-back, cross-sales, and customer service allocation. The text walks the reader through real-world examples of applying the framework (supported by spreadsheet models available online), then explains the key concepts: modeling consumer choice; segmenting customers into latent classes based on sensitivity; computing customer lifetime value (CLV); and dynamic optimization. The reader then learns to incorporate the continuous learning of customer preference into an adaptive feedback loop for marketing decisions. The book can be used as a text for MBA students or as a professional reference. This book is based on joint research developed at Carnegie Mellon University when both authors were on the faculty at the Tepper School of Business.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 47,6 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

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Case Studies in Marketing Management by S. Ramesh Kumar Pdf

Author : Wu, Mei
Publisher : IGI Global
Page : 326 pages
File Size : 47,7 Mb
Release : 2013-09-30
Category : Business & Economics
ISBN : 9781466645790

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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by Wu, Mei Pdf

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Author : Neil Richardson,Jon James,Neil Kelley
Publisher : Kogan Page Publishers
Page : 256 pages
File Size : 43,8 Mb
Release : 2015-02-03
Category : Business & Economics
ISBN : 9780749472108

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Customer-Centric Marketing by Neil Richardson,Jon James,Neil Kelley Pdf

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Author : Tarnanidis, Theodore K.,Sklavounos, Nikolaos
Publisher : IGI Global
Page : 535 pages
File Size : 53,8 Mb
Release : 2024-05-17
Category : Business & Economics
ISBN : 9798369327555

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New Trends in Marketing and Consumer Science by Tarnanidis, Theodore K.,Sklavounos, Nikolaos Pdf

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
Page : 376 pages
File Size : 45,5 Mb
Release : 2015-05-31
Category : Business & Economics
ISBN : 9781466684638

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Technological Solutions for Sustainable Business Practice in Asia by Ordóñez de Pablos, Patricia Pdf

Central Asian countries play a geostrategic role in world economy and politics. As a result, efforts are being made to establish an effective channel of communication between academic and research institutions, policymakers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustainable development, and globalization. Technological Solutions for Sustainable Business Practice in Asia provides an in-depth analysis on Asian economy, business, and management with a clear international and interdisciplinary approach. This comprehensive resource is beneficial for academics, PhD students, policymakers, and government officials.

Author : Ofori-Dankwa, Joseph
Publisher : IGI Global
Page : 375 pages
File Size : 54,9 Mb
Release : 2015-01-31
Category : Business & Economics
ISBN : 9781466675346

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Comparative Case Studies on Entrepreneurship in Developed and Developing Countries by Ofori-Dankwa, Joseph Pdf

Lauded as a driver of economic growth, entrepreneurship and small business ventures have become increasingly attractive to countries looking to boost employment rates, productivity, and innovation. The manifestation of entrepreneurship varies from country to country, and what works for one may not work for the next. Comparative Case Studies on Entrepreneurship in Developed and Developing Countries presents the challenges and opportunities that entrepreneurs in different countries face at various developmental stages. Through in-depth studies, this premier reference work seeks to provide examples of successful applications of an elusive concept that has helped many countries move up the developmental ladder, a topic relevant to researchers and academicians working in social and behavioral sciences, economists, and business professionals.

Author : Kenneth E. Clow,Donald Baack
Publisher : SAGE Publications
Page : 561 pages
File Size : 45,5 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9781412996037

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Cases in Marketing Management by Kenneth E. Clow,Donald Baack Pdf

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Author : Chaiechi, Taha
Publisher : IGI Global
Page : 353 pages
File Size : 50,8 Mb
Release : 2014-04-30
Category : Business & Economics
ISBN : 9781466660199

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Post-Keynesian Empirical Research and the Debate on Financial Market Development by Chaiechi, Taha Pdf

Current research often highlights the importance of financial markets as well as financial system development. However, the current literature in this field still fails to adequately explain the relationship between financial market and macroeconomic development. Post-Keynesian Empirical Research and the Debate on Financial Market Development integrates the concept of financial intermediaries with Post-Keynesian macroeconomic modeling to discuss the relationship between financial markets and systems and macroeconomic development. Discussing key macroeconomic variables such as investment, savings, and productivity growth, this timely resource is essential for students, academicians, as well as finance and economics professionals interested in uncovering the latest research in this field.

Author : Ura, Dasho Karma
Publisher : IGI Global
Page : 357 pages
File Size : 49,7 Mb
Release : 2014-09-30
Category : Business & Economics
ISBN : 9781466664425

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Asian Business and Management Practices: Trends and Global Considerations by Ura, Dasho Karma Pdf

As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies. Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.

Author : Tavana, Madjid
Publisher : IGI Global
Page : 329 pages
File Size : 55,6 Mb
Release : 2013-12-31
Category : Business & Economics
ISBN : 9781466648616

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Developing Business Strategies and Identifying Risk Factors in Modern Organizations by Tavana, Madjid Pdf

As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.

Author : Liu, Lixian
Publisher : IGI Global
Page : 380 pages
File Size : 42,8 Mb
Release : 2014-01-31
Category : Business & Economics
ISBN : 9781466650480

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International Cross-Listing of Chinese Firms by Liu, Lixian Pdf

While many nations are still struggling from the global financial crisis and regaining their financial security, investors are considering alternative options for investing their money; and the secure financial sector is China appears as a viable option. International Cross-Listing of Chinese Firms examines the successful techniques and strategies that Chinese companies are using within their financial practices. It highlights the foreign-based multinational enterprise theories related to the major international stock markets. By providing the latest theories and research, this book will be beneficial for business practitioners, researchers, and managers interested in the relationship between cross-listing and firm valuation of Chinese firms.