Internet Mercenaries And Viral Marketing The Case Of Chinese Social Media

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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Wu, Mei
Internet Mercenaries and Viral Marketing The Case of Chinese Social Media Book PDF

Author : Wu, Mei
Publisher : IGI Global
Page : 326 pages
File Size : 45,6 Mb
Release : 2013-09-30
Category : Business & Economics
ISBN : 9781466645790

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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by Wu, Mei Pdf

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Governing Society in Contemporary China

Lijun Yang,Wei Shan
Governing Society in Contemporary China Book PDF

Author : Lijun Yang,Wei Shan
Publisher : World Scientific
Page : 224 pages
File Size : 50,8 Mb
Release : 2016-07-28
Category : Social Science
ISBN : 9789814618601

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Governing Society in Contemporary China by Lijun Yang,Wei Shan Pdf

This book examines how the Chinese state responds to the increasingly diverse civil society and maintains regime stability in a changing society. In recent years, the Chinese leadership has demonstrated great capability of adapting and developing sophisticated mechanisms of social control. The chapters in this book cover a wide range of these mechanisms, including co-opting social forces, managing population and migration, as well as controlling the media, trade unions, the internet, non-governmental organisations, and the cultural industries. The authors also discuss challenges the government is about to face and possible adjustments.

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

Xu, Xiaoge
Handbook of Research on Human Social Interaction in the Age of Mobile Devices Book PDF

Author : Xu, Xiaoge
Publisher : IGI Global
Page : 548 pages
File Size : 41,8 Mb
Release : 2016-06-16
Category : Computers
ISBN : 9781522504702

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Handbook of Research on Human Social Interaction in the Age of Mobile Devices by Xu, Xiaoge Pdf

Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Social Media Marketing: Breakthroughs in Research and Practice

Management Association, Information Resources
Social Media Marketing Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 54,7 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381

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Social Media Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Research Anthology on Citizen Engagement and Activism for Social Change

Management Association, Information Resources
Research Anthology on Citizen Engagement and Activism for Social Change Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1611 pages
File Size : 45,9 Mb
Release : 2021-11-26
Category : Political Science
ISBN : 9781668437070

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Research Anthology on Citizen Engagement and Activism for Social Change by Management Association, Information Resources Pdf

Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.

Cases on Consumer-Centric Marketing Management

Jham, Vimi
Cases on Consumer Centric Marketing Management Book PDF

Author : Jham, Vimi
Publisher : IGI Global
Page : 373 pages
File Size : 49,7 Mb
Release : 2013-07-31
Category : Business & Economics
ISBN : 9781466643581

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Cases on Consumer-Centric Marketing Management by Jham, Vimi Pdf

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Risk and Food Safety in China and Japan

Louis Augustin-Jean,Jean Pierre Poulain
Risk and Food Safety in China and Japan Book PDF

Author : Louis Augustin-Jean,Jean Pierre Poulain
Publisher : Routledge
Page : 222 pages
File Size : 53,6 Mb
Release : 2018-10-03
Category : Business & Economics
ISBN : 9781351714488

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Risk and Food Safety in China and Japan by Louis Augustin-Jean,Jean Pierre Poulain Pdf

Around the world, food has probably never been as safe as it is today. However, periodic crises have aroused consumer anxiety and contributed to a general lack of confidence in the agro-industrial system. The diverse nature of these crises increases governments’ and industry difficulties in predicting and tackling them. This book addresses the relations between risk and food theoretically and empirically through case studies from Japan and China. Part I of the book examines the interaction between theoretical aspects and decision-making. The book theorizes the links between food and risk and analyses the decision-making process in light of risks and governance. The relationship between food risks, governance systems and economic decisions is assessed to explore ideas such as the "pact of nutrition" and the theory of weak signals. Part II examines case studies from China and Japan in the aftermaths of recent crises such as the milk powder scandal in China and food safety following the Fukushima nuclear accident and tsunami in Japan. This book will be an important resource for scholars, academics and policy-makers in the fields of sociology, economics, food studies, Chinese studies and Japanese studies and theories of risks and safety.

Progressive Trends in Knowledge and System-Based Science for Service Innovation

Kosaka, Michitaka
Progressive Trends in Knowledge and System Based Science for Service Innovation Book PDF

Author : Kosaka, Michitaka
Publisher : IGI Global
Page : 511 pages
File Size : 48,7 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781466646643

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Progressive Trends in Knowledge and System-Based Science for Service Innovation by Kosaka, Michitaka Pdf

Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st century. Progressive Trends in Knowledge and System-Based Science for Service Innovation illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives. Practitioners and researchers interested in knowing more about practical theories and successful examples in service science will find this book to be a vital asset to their studies.

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Aiello, Lucia
Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives Book PDF

Author : Aiello, Lucia
Publisher : IGI Global
Page : 486 pages
File Size : 55,5 Mb
Release : 2014-01-31
Category : Business & Economics
ISBN : 9781466650084

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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by Aiello, Lucia Pdf

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Strategies in Sports Marketing: Technologies and Emerging Trends

Dos Santos, Manuel Alonso
Strategies in Sports Marketing Technologies and Emerging Trends Book PDF

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
Page : 363 pages
File Size : 45,6 Mb
Release : 2014-04-30
Category : Business & Economics
ISBN : 9781466659957

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Strategies in Sports Marketing: Technologies and Emerging Trends by Dos Santos, Manuel Alonso Pdf

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Kaufmann, Hans-Ruediger
Handbook of Research on Consumerism in Business and Marketing Concepts and Practices Book PDF

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 668 pages
File Size : 52,5 Mb
Release : 2014-03-31
Category : Business & Economics
ISBN : 9781466658813

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by Kaufmann, Hans-Ruediger Pdf

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Social Media in China

Wenbo Kuang
Social Media in China Book PDF

Author : Wenbo Kuang
Publisher : Springer
Page : 293 pages
File Size : 47,8 Mb
Release : 2018-08-29
Category : Social Science
ISBN : 9789811309144

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Social Media in China by Wenbo Kuang Pdf

Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a ‘butterfly effect’ model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the ‘20 million’ phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.

Chinese Social Media

Mike Kent,Katie Ellis,Jian Xu
Chinese Social Media Book PDF

Author : Mike Kent,Katie Ellis,Jian Xu
Publisher : Routledge
Page : 0 pages
File Size : 52,8 Mb
Release : 2018
Category : China
ISBN : 1138064777

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Chinese Social Media by Mike Kent,Katie Ellis,Jian Xu Pdf

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- Acknowledgements -- Foreword -- 1 Chinese Social Media Today -- PART I: Chinese Social Media and the Public -- 2 Social Media and the Experience Economy in China's Microphilanthropy -- 3 Social Media and Activism of Grassroots NGOs in China: A Case Study of Love Save Pneumoconiosis (LSP) -- 4 The 'Making' of an Online Celebrity: A Case Study of Chinese Rural Gay Couple An Wei and Wu Yebin -- 5 Populist Sentiments and Digital Ethos in the Social Media Space: Revelations of Weibo Celebrities in China -- PART II: Chinese Social Media and (Re)Presentation -- 6 Framing Food Safety Issues in China: The Negotiation between 'Official Discourse' in Newspapers and 'Civil Discourse' on Weibo -- 7 Face-work on Social Media in China: The Presentation of Self on RenRen and Facebook -- 8 RenRen and Social Capital in Contemporary China -- PART III: Chinese Social Media and Disability -- 9 WeChat and the Voice Donor Campaign: An Example of 'Doing Good' on Social Media -- 10 Information and Communications Technology and Social Media Accessibility in China: A Peep at a Leopard through a Tube? -- 11 The Accessibility of Chinese Social Media Applications: A Heuristic Evaluation of the WeChat App -- PART IV: Chinese Social Media in Greater China and Overseas -- 12 From (Anti-mainland) Sinophobia and Shibboleths to Mobilisation on a Taiwanese Message Board -- 13 Chinese Internet Companies go Global: Online Traffic, Framing and Open Issues -- 14 The Global Expansion of China-based Social Media Platforms and Its Dynamics in the Australian Context -- PART V: Chinese Social Media Critique -- 15 Re-imagining Guangzhou on Sina Weibo: Geo-identity and Chinese Social Media -- 16 The Decline of Sina Weibo: A Technological, Political and Market Analysis

Unlocking the World's Largest E-Market

Ashley Galina Dudarenok
Unlocking the World s Largest E Market Book PDF

Author : Ashley Galina Dudarenok
Publisher : Unknown
Page : 218 pages
File Size : 46,6 Mb
Release : 2018-02-02
Category : Electronic commerce
ISBN : 0692066934

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Unlocking the World's Largest E-Market by Ashley Galina Dudarenok Pdf

If you want to expand your business to the world's largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants - Alibaba and Tencent - are engaged in an epic rivalry. You'll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage. What's new: New Retail and the Future of Commerce in China Alibaba vs Tencent Social Ranking 2020 Technology and Shifting Epicenters China Going Global China's Soft Power This book is a must-have for anyone who's working with Chinese social media or planning to enter China. It's packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You'll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes 'New Retail' will bring. What Every Marketer Needs to Know about China How Your Business Can Harness Chinese Social Media WeChat: China's Operating System Weibo: China's Online Hotspot The Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, "Unlocking the World's Largest E-market" offers practical advice about selling on Chinese social media from someone who has seen the transformation in China's online world firsthand. "Social media in China, the world's largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don't can be huge. Ashley's book is a great read on this topic and it shows how to do digital marketing on social media in China right." - Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors "Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it." - Peter Gordon, Editor of Asian Review of Books "With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market." - Fredda McDonald, Managing Director of World 50 If you're ready to buy it, scroll up and click "Add to Cart" now

Customer Relationship Management Strategies in the Digital Era

Nas?r, Süphan
Customer Relationship Management Strategies in the Digital Era Book PDF

Author : Nas?r, Süphan
Publisher : IGI Global
Page : 322 pages
File Size : 46,6 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9781466682320

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Customer Relationship Management Strategies in the Digital Era by Nas?r, Süphan Pdf

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.