Cases In Marketing Management

Author : Kenneth E. Clow,Donald Baack
Publisher : SAGE Publications
Page : 561 pages
File Size : 42,6 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9781412996037

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Cases in Marketing Management by Kenneth E. Clow,Donald Baack Pdf

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 48,6 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

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Case Studies in Marketing Management by S. Ramesh Kumar Pdf

Author : Jham, Vimi
Publisher : IGI Global
Page : 373 pages
File Size : 55,6 Mb
Release : 2013-07-31
Category : Business & Economics
ISBN : 9781466643581

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Cases on Consumer-Centric Marketing Management by Jham, Vimi Pdf

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Author : Kenneth L. Bernhardt,Thomas C. Kinnear
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 40,9 Mb
Release : 1997
Category : Marketing
ISBN : 0256204640

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Cases in Marketing Management by Kenneth L. Bernhardt,Thomas C. Kinnear Pdf

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

Author : Hongbing Hua
Publisher : CRC Press
Page : 444 pages
File Size : 50,6 Mb
Release : 2019-03-18
Category : Business & Economics
ISBN : 9780429633898

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Mobile Marketing Management by Hongbing Hua Pdf

With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

Author : Robert Dow Buzzell,John A. Quelch,Christopher A. Bartlett
Publisher : Prentice Hall
Page : 772 pages
File Size : 48,5 Mb
Release : 1992
Category : Export marketing
ISBN : UOM:35128001436821

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Global Marketing Management by Robert Dow Buzzell,John A. Quelch,Christopher A. Bartlett Pdf

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

Author : Dominique Turpin,Kamran Kashani
Publisher : Bloomsbury Publishing
Page : 498 pages
File Size : 53,5 Mb
Release : 1999-05-28
Category : Business & Economics
ISBN : 9781349275298

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Marketing Management: An International Perspective by Dominique Turpin,Kamran Kashani Pdf

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Author : Edd Applegate,Art Johnsen
Publisher : Rowman & Littlefield
Page : 236 pages
File Size : 50,9 Mb
Release : 2007
Category : Advertising
ISBN : 0742538362

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Cases in Advertising and Marketing Management by Edd Applegate,Art Johnsen Pdf

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

Author : Douglas J. Dalrymple,Leonard J. Parsons,Jean-Pierre Jeannet
Publisher : Unknown
Page : 368 pages
File Size : 55,5 Mb
Release : 1992
Category : Marketing
ISBN : 0471555169

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Cases in Marketing Management by Douglas J. Dalrymple,Leonard J. Parsons,Jean-Pierre Jeannet Pdf

Author : Syed Saad Andaleeb,Khalid Hasan
Publisher : Emerald Group Publishing
Page : 592 pages
File Size : 42,6 Mb
Release : 2016-12-22
Category : Business & Economics
ISBN : 9781786357458

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Strategic Marketing Management in Asia by Syed Saad Andaleeb,Khalid Hasan Pdf

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 166 pages
File Size : 53,9 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319515458

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Strategic Marketing Cases in Emerging Markets by Atanu Adhikari,Sanjit Kumar Roy Pdf

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author : Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis
Publisher : Springer Science & Business Media
Page : 167 pages
File Size : 55,6 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9783642368615

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Marketing Cases from Emerging Markets by Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Pdf

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Author : Luiz Moutinho
Publisher : Unknown
Page : 329 pages
File Size : 43,9 Mb
Release : 1989
Category : Marketing
ISBN : OCLC:1193366589

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Cases in Marketing Management by Luiz Moutinho Pdf

Author : Sidharth Balakrishna
Publisher : Pearson Education India
Page : 164 pages
File Size : 54,5 Mb
Release : 2011
Category : Marketing
ISBN : 8131757978

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Case Studies in Marketing by Sidharth Balakrishna Pdf

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Author : Laurence Martin Weinstein,Laurence Weinstein,Madan Annavarjula
Publisher : Cengage Learning
Page : 0 pages
File Size : 44,9 Mb
Release : 2001
Category : Marketing
ISBN : 0324027370

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Marketing Management by Laurence Martin Weinstein,Laurence Weinstein,Madan Annavarjula Pdf

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.