Cases On Social Media And Entrepreneurship

Author : Hossain, Syed Far Abid
Publisher : IGI Global
Page : 343 pages
File Size : 42,8 Mb
Release : 2024-03-11
Category : Business & Economics
ISBN : 9798369317822

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Cases on Social Media and Entrepreneurship by Hossain, Syed Far Abid Pdf

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Author : Charles Wankel
Publisher : IAP
Page : 353 pages
File Size : 51,9 Mb
Release : 2010-09-01
Category : Computers
ISBN : 9781617351181

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Cutting-edge Social Media Approaches to Business Education by Charles Wankel Pdf

Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.

Author : Syed Far Abid Hossain
Publisher : Unknown
Page : 0 pages
File Size : 40,5 Mb
Release : 2024-03-11
Category : Business & Economics
ISBN : 9798369345337

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Cases on Social Media and Entrepreneurship by Syed Far Abid Hossain Pdf

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Author : Daniel Agyapong,Rosemond Boohene
Publisher : Edward Elgar Publishing
Page : 219 pages
File Size : 51,8 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781803925417

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Entrepreneurship and Enterprise Development in Africa by Daniel Agyapong,Rosemond Boohene Pdf

Entrepreneurship and Enterprise Development in Africa presents a timely and compelling account of African entrepreneurship, shedding light on the critical part it plays in the continentÕs economic growth and development. It explores the various challenges, opportunities, and success stories that define the African entrepreneurial landscape and highlights the ingenuity and determination of the continentÕs entrepreneurial minds.

Author : Daniel, Ana Dias,Fernandes, Cristina
Publisher : IGI Global
Page : 253 pages
File Size : 48,5 Mb
Release : 2023-04-24
Category : Business & Economics
ISBN : 9781668476710

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Female Entrepreneurship as a Driving Force of Economic Growth and Social Change by Daniel, Ana Dias,Fernandes, Cristina Pdf

In the last decade, female entrepreneurship has gained considerable attention from both academicians and policymakers. Despite the proliferation of studies, this field of research is characterized by being a highly multidisciplinary and dispersed field, encompassing studies from a wide range of disciplines such as business and management, education, political science, technology, and innovation. To legitimize female entrepreneurship as a distinct field of research, it is important to deepen the scientific reasoning regarding women entrepreneurs while promoting the theoretical consolidation of this area of knowledge. Female Entrepreneurship as a Driving Force of Economic Growth and Social Change presents what researchers have learned so far about female entrepreneurship, namely the main motivations that lead women to undertake it and the characteristics of this type of business, as well as the impact of context and technology on the promotion and management of companies by women. In doing so, it contributes to a better understanding of this phenomenon and how it is different from male entrepreneurship, allowing a better delimitation of this field of research. Covering topics such as diversity, innovation, social entrepreneurship, and gender, this premier reference source is ideal for business owners, entrepreneurs, managers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Leon Schjoedt,Malin E. Brännback,Alan L. Carsrud
Publisher : Springer Nature
Page : 224 pages
File Size : 48,6 Mb
Release : 2020-06-03
Category : Business & Economics
ISBN : 9783030434533

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Understanding Social Media and Entrepreneurship by Leon Schjoedt,Malin E. Brännback,Alan L. Carsrud Pdf

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Author : Bathla, Devesh,Singh, Amandeep
Publisher : IGI Global
Page : 255 pages
File Size : 40,6 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668461358

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Applying Metalytics to Measure Customer Experience in the Metaverse by Bathla, Devesh,Singh, Amandeep Pdf

In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Author : Erik S. Rasmussen
Publisher : Edward Elgar Publishing
Page : 184 pages
File Size : 45,8 Mb
Release : 2024-01-18
Category : Business & Economics
ISBN : 9781803924410

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Cases on Born Globals by Erik S. Rasmussen Pdf

Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.

Author : Dr. Sharda Gangwar
Publisher : Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
Page : 320 pages
File Size : 43,6 Mb
Release : 2015-01-01
Category : Electronic
ISBN : 9789384044824

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ENTREPRENEURSHIP DEVELOPMENT – ECONOMIC AND SOCIAL ISSUES by Dr. Sharda Gangwar Pdf

An entrepreneur is one of the important segments of economic growth as well as social growth. Basically, an entrepreneur is a person who is responsible for setting up a business or an enterprise in a society for social growth. Infact, he is one who has the initiative, skill for innovation and who looks for high achievements. He is a catalytic agent of change and works for the good of the society. According to Peter F. Ducker “Effective entrepreneurship is not making speeches or being liked; entrepreneurship is defined by results, not attributes.” That means he puts up new Greenfield projects that actually creates wealth, opens up employment opportunities and fosters other sectors. An entrepreneur is one of the most important inputs in the economic development of a country or regions within the country. Entrepreneurship development is getting a position of great importance for tackling ever-growing problem of unemployment due to rapid population growth.

Author : Penelope M. Abernathy,JoAnn Sciarrino
Publisher : John Wiley & Sons
Page : 270 pages
File Size : 49,9 Mb
Release : 2018-11-20
Category : Social Science
ISBN : 9781119218036

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The Strategic Digital Media Entrepreneur by Penelope M. Abernathy,JoAnn Sciarrino Pdf

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Author : Lokuge, Sachithra,Sedera, Darshana
Publisher : IGI Global
Page : 337 pages
File Size : 51,8 Mb
Release : 2020-11-06
Category : Business & Economics
ISBN : 9781799857655

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Rural Entrepreneurship and Innovation in the Digital Era by Lokuge, Sachithra,Sedera, Darshana Pdf

Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.

Author : Hsiu-Ping Yueh,Yenchun Jim Wu,Wei-Fan Chen
Publisher : Frontiers Media SA
Page : 171 pages
File Size : 41,7 Mb
Release : 2020-02-25
Category : Electronic
ISBN : 9782889635290

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The Psychology and Education of Entrepreneurial Development by Hsiu-Ping Yueh,Yenchun Jim Wu,Wei-Fan Chen Pdf

Author : Wu, Mei
Publisher : IGI Global
Page : 326 pages
File Size : 42,9 Mb
Release : 2013-09-30
Category : Business & Economics
ISBN : 9781466645790

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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by Wu, Mei Pdf

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Author : Mark Tonelli,Andrew Heise
Publisher : Edward Elgar Publishing
Page : 243 pages
File Size : 46,7 Mb
Release : 2023-01-20
Category : Business & Economics
ISBN : 9781802209303

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Cases on Arts Entrepreneurship by Mark Tonelli,Andrew Heise Pdf

How can entrepreneurial thinking be applied to ventures in the arts? What strategies can artists employ to build viable professional careers? How can sustainable and thriving arts organizations be created? Merging the worlds of business and the arts, this engaging book of case studies of individuals and organizations, written by experts spanning a broad range of fields within the arts, offers insight into answering these key questions.

Author : Wadid Lamine,Sarah Jack,Alain Fayolle,David Audretsch
Publisher : Walter de Gruyter GmbH & Co KG
Page : 458 pages
File Size : 50,8 Mb
Release : 2024-06-04
Category : Business & Economics
ISBN : 9783110764222

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De Gruyter Handbook of Digital Entrepreneurship by Wadid Lamine,Sarah Jack,Alain Fayolle,David Audretsch Pdf

Far-reaching technological developments are making a deep impact on societies and economic environments worldwide. With the emergence of new digital infrastructures such as artificial intelligence, fintech, data analytics, robotics and nanotech, new creative industries, still in a state of flux, have arisen, while others have disappeared, at least in their traditional form. The intermixing of traditional and new technologies has led to a redrawing of boundaries and an extension of the limits of entrepreneurship out towards industries with hitherto high barriers to entry due to regulatory, technological or structural factors. These "external enablers" have led to a democratization of entrepreneurship and a lessening of the obstacles to starting up a company by reducing (or eliminating) the difficulties inherent in the entrepreneurial phenomenon in its "classical" configuration, such as high resource intensity, uncertainty, limited time or information asymmetry. The De Gruyter Handbook of Digital Entrepreneurship examines the impact of these technological disruptions not only using the existing paradigms, but also by re-examining our very conception of the entrepreneurial phenomenon in terms of its evolving nature and shifting contours. The contributions to this handbook promote the emergence of new theories and conceptions of the entrepreneurial opportunity and process that more fully reflect the realities of the new environment we are living in. They will benefit both academics aiming to familiarize themselves with the state of research and theory within topics and subtopics in digital entrepreneurship, as well as practicing entrepreneurs and managers aiming to acquaint themselves with leading edge practices and insights in digital entrepreneurship.