China S Wine Industry A Brief History Facts And Figures

Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 42 pages
File Size : 54,8 Mb
Release : 2015-04-22
Category : Business & Economics
ISBN : 9783656948902

Get Book

China’s Wine Industry. A Brief History, Facts And Figures by Melanie Bobik Pdf

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

Author : Melanie Bobik
Publisher : Unknown
Page : 44 pages
File Size : 41,5 Mb
Release : 2016-12-21
Category : Electronic
ISBN : 366814317X

Get Book

China's Wine Industry. A Brief History, Facts And Figures by Melanie Bobik Pdf

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule fur Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend."

Author : Melanie Bobik
Publisher : Anchor Academic Publishing (aap_verlag)
Page : 65 pages
File Size : 40,6 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9783954892716

Get Book

Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China by Melanie Bobik Pdf

China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

Author : Melanie Bobik
Publisher : diplom.de
Page : 62 pages
File Size : 53,7 Mb
Release : 2014-04-01
Category : Business & Economics
ISBN : 9783954897711

Get Book

Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China by Melanie Bobik Pdf

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 69 pages
File Size : 51,9 Mb
Release : 2012-02
Category : Business & Economics
ISBN : 9783656108238

Get Book

Entering the Wine Industry in China by Melanie Bobik Pdf

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market1 has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 20092. As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

Author : Patrick E. McGovern
Publisher : Princeton University Press
Page : 456 pages
File Size : 54,8 Mb
Release : 2019-10
Category : Cooking
ISBN : 9780691197203

Get Book

Ancient Wine by Patrick E. McGovern Pdf

Stone age wine -- The Noah hypothesis -- The archaeological and chemical hunt for the earliest wine -- Neolithic wine! -- Wine of the earliest pharaohs -- Wine of Egypt's golden age -- Wine of the world's first cities -- Wine and the great empires of the ancient Near East -- The Holy Land's bounty -- Lands of Dionysos : Greece and western Anatolia -- A beverage for King Midas and at the limits of the civilized world -- Molecular archaeology, wine, and a view to the future.

Author : Loren Mayshark
Publisher : Unknown
Page : 155 pages
File Size : 55,9 Mb
Release : 2018
Category : Wine industry
ISBN : 0998576867

Get Book

Inside the Chinese Wine Industry by Loren Mayshark Pdf

Author : Janet Z. Wang
Publisher : Random House
Page : 277 pages
File Size : 54,8 Mb
Release : 2019-01-24
Category : Cooking
ISBN : 9781473566033

Get Book

The Chinese Wine Renaissance by Janet Z. Wang Pdf

The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

Author : Roberta Capitello
Publisher : Chandos Publishing
Page : 330 pages
File Size : 41,7 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9780081007600

Get Book

The Wine Value Chain in China by Roberta Capitello Pdf

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Author : Ohio Poland-China record company
Publisher : Unknown
Page : 778 pages
File Size : 43,8 Mb
Release : 1886
Category : Electronic
ISBN : PSU:000055548748

Get Book

The Ohio Poland-China Record by Ohio Poland-China record company Pdf

Author : Ohio Poland-China Record Company
Publisher : Unknown
Page : 970 pages
File Size : 43,5 Mb
Release : 1887
Category : Poland-China swine
ISBN : CORNELL:31924094267774

Get Book

Ohio Poland-China Record by Ohio Poland-China Record Company Pdf

Author : David South, Editor and Writer
Publisher : DSConsulting
Page : 60 pages
File Size : 48,9 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 22270523

Get Book

Southern Innovator Issue 3: Agribusiness and Food Security by David South, Editor and Writer Pdf

Launched in May 2011, the new global magazine Southern Innovator is about the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs). They are the innovators. Issue 1 covered the theme of mobile phones and information technology. Issue 2 covered the theme of youth and entrepreneurship. Issue 3 covers the theme of agribusiness and food security. Follow the magazine on Twitter @SouthSouth1. If you would like hard copies of the magazine for distribution, then please contact the United Nations Office for South-South Cooperation (www.southerninnovator.org). Learn about the Global South-South Development Expo here: www.southsouthexpo.org. Also contact us about opportunities to sponsor the magazine here: [email protected].

Author : Central Swine Record Association
Publisher : Unknown
Page : 422 pages
File Size : 52,8 Mb
Release : 1880
Category : Poland-China swine
ISBN : CORNELL:31924065382107

Get Book

The Central Poland-China Record by Central Swine Record Association Pdf

Author : Anonim
Publisher : Unknown
Page : 874 pages
File Size : 53,9 Mb
Release : 1898
Category : Agriculture
ISBN : WISC:89098932064

Get Book

Pacific Rural Press by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 628 pages
File Size : 43,6 Mb
Release : 1962
Category : Poland-China swine
ISBN : CORNELL:31924070850270

Get Book

Poland China Swine World by Anonim Pdf