The Wine Value Chain In China

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The Wine Value Chain in China

Roberta Capitello
The Wine Value Chain in China Book PDF

Author : Roberta Capitello
Publisher : Chandos Publishing
Page : 330 pages
File Size : 44,9 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9780081007600

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The Wine Value Chain in China by Roberta Capitello Pdf

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China

Melanie Bobik
Thirst for Wine Inside China s Wine Industry The Success Factors of Marketing Wine in China Book PDF

Author : Melanie Bobik
Publisher : diplom.de
Page : 62 pages
File Size : 52,7 Mb
Release : 2014-04-01
Category : Business & Economics
ISBN : 9783954897711

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Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China by Melanie Bobik Pdf

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

Entering the Wine Industry in China

Melanie Bobik
Entering the Wine Industry in China Book PDF

Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 69 pages
File Size : 51,9 Mb
Release : 2012-02
Category : Business & Economics
ISBN : 9783656108238

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Entering the Wine Industry in China by Melanie Bobik Pdf

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market1 has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 20092. As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

China’s Wine Industry. A Brief History, Facts And Figures

Melanie Bobik
China s Wine Industry A Brief History Facts And Figures Book PDF

Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 42 pages
File Size : 46,8 Mb
Release : 2015-04-22
Category : Business & Economics
ISBN : 9783656948902

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China’s Wine Industry. A Brief History, Facts And Figures by Melanie Bobik Pdf

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

China's Wine Industry. A Brief History, Facts And Figures

Melanie Bobik
China s Wine Industry A Brief History Facts And Figures Book PDF

Author : Melanie Bobik
Publisher : Unknown
Page : 44 pages
File Size : 49,6 Mb
Release : 2016-12-21
Category : Electronic
ISBN : 366814317X

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China's Wine Industry. A Brief History, Facts And Figures by Melanie Bobik Pdf

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule fur Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend."

Handbook on Tourism and China

Songshan Huang,Ganghua Chen
Handbook on Tourism and China Book PDF

Author : Songshan Huang,Ganghua Chen
Publisher : Edward Elgar Publishing
Page : 416 pages
File Size : 55,9 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781788117531

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Handbook on Tourism and China by Songshan Huang,Ganghua Chen Pdf

Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

Decoding China's Export Miracle: A Global Value Chain Analysis

Yuqing Xing
Decoding China s Export Miracle A Global Value Chain Analysis Book PDF

Author : Yuqing Xing
Publisher : World Scientific
Page : 214 pages
File Size : 46,5 Mb
Release : 2021-03-17
Category : Business & Economics
ISBN : 9789811229640

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Decoding China's Export Miracle: A Global Value Chain Analysis by Yuqing Xing Pdf

In less than three decades, China has emerged as the world's largest exporting nation with more than $2 trillion exports annually. China's quick rise as a leading exporter in the world is an unprecedented miracle. There are many theories explaining this miracle. This book adopts the global value chain (GVC) approach to analyze the Chinese export miracle over the last four decades. It focuses on the tasks rather than the gross export value and emphasizes the organizations of modern trade rather than the national comparative advantage. The GVC approach systematically explains how, in less than four decades China has evolved from a closed economy to the world's No. 1 exporting nation; why China, a developing country, has exported more high-technology products than labor-intensive products to the US; and why almost half of the US trade deficit has originated from China.The book identifies three spillover effects of GVCs that originated from brands, technology and product innovation, and distribution and retail networks of GVCs lead firms. It argues that China's deep integration with GVCs has been a decisive factor for China's emergence as the world's No.1 exporting nation and the champion of high-technology exports. In addition, this book uses iPhone trade and the operation of Apple, the largest factory-less American manufacturer, to explain how current trade statistics exaggerate China's exports to and its trade surplus with the US on the one hand, and underestimate US exports on the other hand.By using the experience of the Chinese mobile phone industry, the book argues that the GVC strategy can be a short-cut for developing countries to achieve industrialization and enable firms of developing countries to enter high-technology sectors despite their intrinsic disadvantages. At this end, the book also discusses the future trajectory of China-centered GVCs under the shadow of the US-China trade war and the COVID-19 pandemic.

Food, Wine and China

Christof Pforr,Ian Phau
Food Wine and China Book PDF

Author : Christof Pforr,Ian Phau
Publisher : Routledge
Page : 302 pages
File Size : 43,7 Mb
Release : 2018-05-15
Category : Travel
ISBN : 9781351742726

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Food, Wine and China by Christof Pforr,Ian Phau Pdf

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Wine and The Gift

Peter J. Howland
Wine and The Gift Book PDF

Author : Peter J. Howland
Publisher : Taylor & Francis
Page : 288 pages
File Size : 47,8 Mb
Release : 2022-12-09
Category : Business & Economics
ISBN : 9781000802672

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Wine and The Gift by Peter J. Howland Pdf

Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift, indeed often as a commodity-gift hybrid, this book significantly enhances understandings of the intertwined economic, societal, political and moral aspects of wine and its production, exchange, and consumption. Wine and the Gift: From Production to Consumption will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

Wine Law and Policy

Julien Chaisse,Fernando Dias Simões,Danny Friedmann
Wine Law and Policy Book PDF

Author : Julien Chaisse,Fernando Dias Simões,Danny Friedmann
Publisher : BRILL
Page : 837 pages
File Size : 54,5 Mb
Release : 2020-11-23
Category : Law
ISBN : 9789004438316

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Wine Law and Policy by Julien Chaisse,Fernando Dias Simões,Danny Friedmann Pdf

Wine law and policy have evolved significantly over the last century, progressively moving from national terroirs to a global market. In this process, countries and regions took different approaches to address new problems wish are analyzed in this book.

Luxury Brands in China and India

Glyn Atwal,Douglas Bryson
Luxury Brands in China and India Book PDF

Author : Glyn Atwal,Douglas Bryson
Publisher : Springer
Page : 256 pages
File Size : 52,5 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781137547156

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Luxury Brands in China and India by Glyn Atwal,Douglas Bryson Pdf

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Gender Studies, Entrepreneurship and Human Capital

Paola Paoloni,Rosa Lombardi
Gender Studies Entrepreneurship and Human Capital Book PDF

Author : Paola Paoloni,Rosa Lombardi
Publisher : Springer Nature
Page : 296 pages
File Size : 44,5 Mb
Release : 2020-07-08
Category : Business & Economics
ISBN : 9783030468743

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Gender Studies, Entrepreneurship and Human Capital by Paola Paoloni,Rosa Lombardi Pdf

In today’s climate, academics, professional community and policy makers all have input in critical gender issues, as well as in the entrepreneurship and human capital issues. Various gender issues are published involving many scientific fields, including business, management and accounting research. Presenting the topic of gender issues, entrepreneurship and human capital, this book collects the main output of the researches presented at the Annual Workshop of IPAZIA 2019 of Rome in Italy. The authors provide a renewed and fruitful analysis of these topics, with the purpose of advancing the gender theories in the international context.

The Routledge Handbook of Wine and Culture

Steve Charters,Marion Demossier,Jacqueline Dutton,Graham Harding,Jennifer Smith Maguire,Denton Marks,Tim Unwin
The Routledge Handbook of Wine and Culture Book PDF

Author : Steve Charters,Marion Demossier,Jacqueline Dutton,Graham Harding,Jennifer Smith Maguire,Denton Marks,Tim Unwin
Publisher : Routledge
Page : 615 pages
File Size : 48,8 Mb
Release : 2022-04-26
Category : Business & Economics
ISBN : 9781000533958

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The Routledge Handbook of Wine and Culture by Steve Charters,Marion Demossier,Jacqueline Dutton,Graham Harding,Jennifer Smith Maguire,Denton Marks,Tim Unwin Pdf

The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.

The Blood of the Colony

Owen White
The Blood of the Colony Book PDF

Author : Owen White
Publisher : Harvard University Press
Page : 337 pages
File Size : 55,9 Mb
Release : 2021-01-12
Category : History
ISBN : 9780674248441

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The Blood of the Colony by Owen White Pdf

The surprising story of the wine industry’s role in the rise of French Algeria and the fall of empire. “We owe to wine a blessing far more precious than gold: the peopling of Algeria with Frenchmen,” stated agriculturist Pierre Berthault in the early 1930s. In the last decades of the nineteenth century, Europeans had displaced Algerians from the colony’s best agricultural land and planted grapevines. Soon enough, wine was the primary export of a region whose mostly Muslim inhabitants didn’t drink alcohol. Settlers made fortunes while drawing large numbers of Algerians into salaried work for the first time. But the success of Algerian wine resulted in friction with French producers, challenging the traditional view that imperial possessions should complement, not compete with, the metropole. By the middle of the twentieth century, amid the fight for independence, Algerians had come to see the rows of vines as an especially hated symbol of French domination. After the war, Algerians had to decide how far they would go to undo the transformations the colonists had wrought—including the world’s fourth-biggest wine industry. Owen White examines Algeria’s experiment with nationalized wine production in worker-run vineyards, the pressures that resulted in the failure of that experiment, and the eventual uprooting of most of the country’s vines. With a special focus on individual experiences of empire, from the wealthiest Europeans to the poorest laborers in the fields, The Blood of the Colony shows the central role of wine in the economic life of French Algeria and in its settler culture. White makes clear that the industry left a long-term mark on the development of the nation.

The Globalization of Wine

David Inglis,Anna-Mari Almila
The Globalization of Wine Book PDF

Author : David Inglis,Anna-Mari Almila
Publisher : Bloomsbury Publishing
Page : 233 pages
File Size : 53,5 Mb
Release : 2019-10-31
Category : Political Science
ISBN : 9781474265003

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The Globalization of Wine by David Inglis,Anna-Mari Almila Pdf

The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it considers the social, cultural, economic, political and geographical dimensions of wine globalization. It investigates how large-scale changes in production, distribution and consumption are transforming the wine that we drink. Comprehensive background discussion is complemented by vivid case study chapters from a variety of international contributors. Many different countries and regions are covered, including China, the USA and Hong Kong, as are key themes, debates and controversies in contemporary wine worlds. Innovative, up-to-date and interdisciplinary, The Globalization of Wine illustrates the diversity and complexity of wine globalization processes across the planet, both in the past and at the present time. It is essential reading for academics and students in food and drink studies, sociology, anthropology, globalization studies, geography and cultural studies. It also provides a jargon-free resource for wine professionals and connoisseurs.