Thirst For Wine Inside China S Wine Industry The Success Factors Of Marketing Wine In China

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Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China

Melanie Bobik
Thirst for Wine Inside China s Wine Industry The Success Factors of Marketing Wine in China Book PDF

Author : Melanie Bobik
Publisher : diplom.de
Page : 62 pages
File Size : 47,6 Mb
Release : 2014-04-01
Category : Business & Economics
ISBN : 9783954897711

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Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China by Melanie Bobik Pdf

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

China and Latin America in Transition

Shoujun Cui,Manuel Pérez García
China and Latin America in Transition Book PDF

Author : Shoujun Cui,Manuel Pérez García
Publisher : Springer
Page : 266 pages
File Size : 44,5 Mb
Release : 2016-08-27
Category : Political Science
ISBN : 9781137540805

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China and Latin America in Transition by Shoujun Cui,Manuel Pérez García Pdf

This volume explores the policy dynamics, economic commitments and social impacts of the fast evolving Sino-LAC relations. China’s engagement with Latin America and the Caribbean has entered into an era of strategic transition. While China is committed to strengthening its economic and political ties with Latin America and the Caribbean, Latin America as a bloc is enthusiastically echoing China’s endeavor by diverting their focus toward the other side of the ocean. The transitional aspect of China-LAC ties is phenomenal, and is manifested not only in the accelerating momentum of trade, investment, and loan but also in the China-CELAC Forum mechanism that maps out an institutional framework for decades beyond. While Latin America is redefined as an emerging priority to the leadership in Beijing, what are the responses from Latin America and the United States? In this sense, experts from four continents provide local answers to this global question.

China’s Wine Industry. A Brief History, Facts And Figures

Melanie Bobik
China s Wine Industry A Brief History Facts And Figures Book PDF

Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 42 pages
File Size : 49,8 Mb
Release : 2015-04-22
Category : Business & Economics
ISBN : 9783656948902

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China’s Wine Industry. A Brief History, Facts And Figures by Melanie Bobik Pdf

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

The Wine Value Chain in China

Roberta Capitello
The Wine Value Chain in China Book PDF

Author : Roberta Capitello
Publisher : Chandos Publishing
Page : 330 pages
File Size : 49,7 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9780081007600

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The Wine Value Chain in China by Roberta Capitello Pdf

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Entering the Wine Industry in China

Melanie Bobik
Entering the Wine Industry in China Book PDF

Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 69 pages
File Size : 55,9 Mb
Release : 2012-02
Category : Business & Economics
ISBN : 9783656108238

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Entering the Wine Industry in China by Melanie Bobik Pdf

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Berlin School of Economics and Law, language: English, abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market1 has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 20092. As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

China Market Entry of Australian Wine Brand "Hardys Shiraz". A Marketing Plan

Stefan Reindl et al.
China Market Entry of Australian Wine Brand Hardys Shiraz A Marketing Plan Book PDF

Author : Stefan Reindl et al.
Publisher : GRIN Verlag
Page : 62 pages
File Size : 50,8 Mb
Release : 2015-09-17
Category : Business & Economics
ISBN : 9783668048720

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China Market Entry of Australian Wine Brand "Hardys Shiraz". A Marketing Plan by Stefan Reindl et al. Pdf

Project Report from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1, , language: English, abstract: Hardys is a very successful and well established Australian wine brand with a long history and a wide range of different products including red and white grape wine as well as sparkling and sweet wines. Like many successful wine producers, Hardys plans to enter the Chinese wine market which has shown outstanding growth rates over the last years due to the Chinese perception of 8especially red) wine as elegant, exclusive, healthy and a symbol of high class, education, manners and upper life style. The Chinese market with its gigantic consumer potential is forecasted to quickly develop into one of the world’s largest markets for imported wines from all around the world. Currently French imported wine is the largest competition on this market, followed by already successfully introduced other Australian brands (making Australia the second largest country of origin of imported wine in China). In addition there is a growing and constantly improving competition from domestic wines. Research and analysis based positioning elements for Hardys (Shiraz) in China will be the ‘sweet’ taste, the ‘Australian’ origin and a focus on information to educate the consumers to ‘smart’ buyers of Hardys products. Selected customer segments provide a promising market potential in Beijing, Shanghai and Guangzhou which builds the geographically most relevant market for imported wine in China. Through a themed yearly focus in accordance with Hardys positioning strategy, consumers’ interest will be raised, their knowledge will be improved and with a variety of communication activities they will be turned into potential repeat buyers. Communication channels therefore will be a combination of classical print media (selected magazines) as well as a strong online presence as more and more wine-related product research is done online. In accordance with the selected target segment’s life style and consumption habits, smart phone optimized content and access to information will play another crucial role in Hardys’ brand communication. Pricing follows Chinese consumers’ habits, expectations and perceptions as well as researched recent market trends and a strategic aspect of positioning Hardys as a ‘smart’ choice with higher value for money compared to already established but often overpriced French brands.

China's Wine Industry. A Brief History, Facts And Figures

Melanie Bobik
China s Wine Industry A Brief History Facts And Figures Book PDF

Author : Melanie Bobik
Publisher : Unknown
Page : 44 pages
File Size : 41,8 Mb
Release : 2016-12-21
Category : Electronic
ISBN : 366814317X

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China's Wine Industry. A Brief History, Facts And Figures by Melanie Bobik Pdf

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule fur Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world's largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products - including wine. Wine has become "fashionable" as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend."

Inside the Chinese Wine Industry

Loren Mayshark
Inside the Chinese Wine Industry Book PDF

Author : Loren Mayshark
Publisher : Red Scorpion Press, LLC
Page : 174 pages
File Size : 44,8 Mb
Release : 2018
Category : Wine industry
ISBN : 0998576875

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Inside the Chinese Wine Industry by Loren Mayshark Pdf

China is projected to become the 2nd most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion & business models, it also journeys back to the past to see where it all began.

Thirsty Dragon

Suzanne Mustacich
Thirsty Dragon Book PDF

Author : Suzanne Mustacich
Publisher : Macmillan + ORM
Page : 362 pages
File Size : 51,9 Mb
Release : 2015-11-10
Category : Business & Economics
ISBN : 9781627790888

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Thirsty Dragon by Suzanne Mustacich Pdf

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

The Palgrave Handbook of Wine Industry Economics

Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi
The Palgrave Handbook of Wine Industry Economics Book PDF

Author : Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi
Publisher : Springer
Page : 548 pages
File Size : 47,8 Mb
Release : 2019-03-15
Category : Business & Economics
ISBN : 9783319986333

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The Palgrave Handbook of Wine Industry Economics by Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi Pdf

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.

The Chinese Wine Renaissance

Janet Z. Wang
The Chinese Wine Renaissance Book PDF

Author : Janet Z. Wang
Publisher : Random House
Page : 277 pages
File Size : 46,9 Mb
Release : 2019-01-24
Category : Cooking
ISBN : 9781473566033

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The Chinese Wine Renaissance by Janet Z. Wang Pdf

The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

Wine in China

Can Akalin,Lawrence Lazar
Wine in China Book PDF

Author : Can Akalin,Lawrence Lazar
Publisher : Createspace Independent Publishing Platform
Page : 40 pages
File Size : 45,8 Mb
Release : 2015-12-31
Category : Electronic
ISBN : 1522997644

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Wine in China by Can Akalin,Lawrence Lazar Pdf

This research explores the developments and recent trends of the wine industry in global context and, more specifically in China. It later focuses on with Chinese electronic and mobile commerce space and its current and future significance for wine industry. The findings are analysed by data, tested with interviews and taken further to understand online ordering behaviour with a mobile device ("m-commerce") among Chinese young adults. All areas above are examined separately before being linked together in order to examine Chinese young adults' choice of wine against the backdrop of three proposed influencers: culture, wine knowledge, and m-commerce. The present research investigates the relationship wine choice and culture, wine knowledge and m-commerce in China. The findings could be of interest to companies looking in to wineries and wine marketers, mobile and e-commerce investments, specifically related to the choice of wine and m-commerce in China. Keywords - Wine choice, wine culture, wine knowledge, mobile and e-commerce, internet users, Chinese Wine Industry

Adventures on the China Wine Trail

Cynthia Howson,Pierre Ly
Adventures on the China Wine Trail Book PDF

Author : Cynthia Howson,Pierre Ly
Publisher : Rowman & Littlefield
Page : 211 pages
File Size : 54,7 Mb
Release : 2020-02-15
Category : Travel
ISBN : 9781538133538

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Adventures on the China Wine Trail by Cynthia Howson,Pierre Ly Pdf

Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.

Chinese Wine

Zhengping Li
Chinese Wine Book PDF

Author : Zhengping Li
Publisher : Cambridge University Press
Page : 147 pages
File Size : 42,9 Mb
Release : 2011-03-03
Category : Cooking
ISBN : 9780521186506

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Chinese Wine by Zhengping Li Pdf

Chinese Wine explores the history and traditions of wine production and consumption in China, and its place in China today.

The Chinese Wine Renaissance

Janet Z. Wang
The Chinese Wine Renaissance Book PDF

Author : Janet Z. Wang
Publisher : National Geographic Books
Page : 0 pages
File Size : 52,7 Mb
Release : 2019-10-29
Category : Cooking
ISBN : 9781529103601

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The Chinese Wine Renaissance by Janet Z. Wang Pdf

The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.