Collaboration In Tourism Businesses And Destinations
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Collaboration in Tourism Businesses and Destinations by Dogan Gursoy,Melville Saayman,Marios Sotiriadis Pdf
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry by Carvalho, Luisa Cagica,Calisto, Lurdes,Gustavo, Nuno Pdf
The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Collaboration for Sustainable Tourism Development by Janne Liburd,Deborah Edwards Pdf
Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust research, it critically examines how collaboration enables (or impedes) sustainable tourism development, and suggests a role for collaboration.
Co-operation and Partnerships in Tourism by World Tourism Organization Pdf
The aim of Co-operation and Partnerships in Tourism: A Global Perspective is to provide inspiration and guidance on how to build, implement, and further develop partnerships--focusing on strategic and operational issues in partnering and lessons learned from past partnering experiences. By examining cases from all regions of the world and from several different areas in tourism, this study provides insight that can be applied beyond the specific cultural and economic contexts of each case. As tourism is increasingly becoming a sector successfully built on cooperation and partnerships, this study is a valuable resource for anyone interested in Public-Private Sector Cooperation.
Strategic Management for Tourism Communities by Peter E. Murphy,Ann E. Murphy Pdf
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Tourism Collaboration and Partnerships by Bill Bramwell,Bernard Lane Pdf
The key importance of involving diverse stakeholders in tourism planning and management is increasingly recognized. Collaboration and partnerships are essential ways of achieving this. Researchers and practitioners examine the processes, issues and politics involved in this growing field.
The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Sustainable and Collaborative Tourism in a Digital World by Alain Decrop,Antonia Correia,Alan Fyall,Metin Kozak Pdf
This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption.
Knowledge Transfer To and Within Tourism by Noel Scott,Mathilda van Niekerk,Marcella de Martino Pdf
This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business and government managers and academic researchers. Effective Knowledge transfer provides an opportunity to address unprecedented societal, environmental and technological change and disruption.
The purpose of this publication is to help people concerned with the sustainability and tourism to work better together, nine international case studies completed the inform.
Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang Pdf
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Tourism Destination Marketing by Youcheng Wang Pdf
Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world.
Collaborative Systems for Smart Networked Environments by Luis M. Camarinha-Matos,Hamideh Afsarmanesh Pdf
This book constitutes the refereed proceedings of the 15th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2014, held in Amsterdam, The Netherlands, in October 2014. The 73 revised papers were carefully selected from 190 submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications, with a particular focus on the following areas in support of smart networked environments: behavior and coordination; product-service systems; service orientation in collaborative networks; engineering and implementation of collaborative networks; cyber-physical systems; business strategies alignment; innovation networks; sustainability and trust; reference and conceptual models; collaboration platforms; virtual reality and simulation; interoperability and integration; performance management frameworks; performance management systems; risk analysis; optimization in collaborative networks; knowledge management in networks; health and care networks; and mobility and logistics.
