Author : Peter E. Murphy,Ann E. Murphy
Publisher : Channel View Publications
Page : 460 pages
File Size : 54,9 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 1873150830
Strategic Management for Tourism Communities by Peter E. Murphy,Ann E. Murphy Pdf
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.