Commercial Advertising Rle Advertising

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Commercial Advertising (RLE Advertising)

Thomas Russell
Commercial Advertising RLE Advertising Book PDF

Author : Thomas Russell
Publisher : Routledge
Page : 205 pages
File Size : 43,9 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136668814

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Commercial Advertising (RLE Advertising) by Thomas Russell Pdf

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

The Business of Advertising (RLE Advertising)

Clarence Moran
The Business of Advertising RLE Advertising Book PDF

Author : Clarence Moran
Publisher : Routledge
Page : 227 pages
File Size : 51,7 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136669866

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The Business of Advertising (RLE Advertising) by Clarence Moran Pdf

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.

The Economic Implications of Advertising (RLE Advertising)

Otto John Firestone
The Economic Implications of Advertising RLE Advertising Book PDF

Author : Otto John Firestone
Publisher : Routledge
Page : 230 pages
File Size : 46,9 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136670145

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The Economic Implications of Advertising (RLE Advertising) by Otto John Firestone Pdf

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.

The Advertising Agency (RLE Marketing)

Floyd Y. Keeler,Albert E. Haase
The Advertising Agency RLE Marketing Book PDF

Author : Floyd Y. Keeler,Albert E. Haase
Publisher : Routledge
Page : 158 pages
File Size : 49,5 Mb
Release : 2014-09-19
Category : Business & Economics
ISBN : 9781317638551

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The Advertising Agency (RLE Marketing) by Floyd Y. Keeler,Albert E. Haase Pdf

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Planning Advertisements (RLE Advertising)

Gilbert Russell
Planning Advertisements RLE Advertising Book PDF

Author : Gilbert Russell
Publisher : Routledge
Page : 205 pages
File Size : 48,9 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136669583

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Planning Advertisements (RLE Advertising) by Gilbert Russell Pdf

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.

Advertising Explained (RLE Advertising)

Dennis Caton
Advertising Explained RLE Advertising Book PDF

Author : Dennis Caton
Publisher : Routledge
Page : 118 pages
File Size : 49,5 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136664267

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Advertising Explained (RLE Advertising) by Dennis Caton Pdf

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

The Economics of Advertising (RLE Advertising)

Frederic Taylor
The Economics of Advertising RLE Advertising Book PDF

Author : Frederic Taylor
Publisher : Routledge
Page : 252 pages
File Size : 44,9 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136670428

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The Economics of Advertising (RLE Advertising) by Frederic Taylor Pdf

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Advertising A New Approach (RLE Advertising)

Walter Taplin
Advertising A New Approach RLE Advertising Book PDF

Author : Walter Taplin
Publisher : Routledge
Page : 163 pages
File Size : 41,9 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136666292

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Advertising A New Approach (RLE Advertising) by Walter Taplin Pdf

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Advertising, The Uneasy Persuasion (RLE Advertising)

Michael Schudson
Advertising The Uneasy Persuasion RLE Advertising Book PDF

Author : Michael Schudson
Publisher : Routledge
Page : 308 pages
File Size : 44,9 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136668258

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Advertising, The Uneasy Persuasion (RLE Advertising) by Michael Schudson Pdf

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Advertising Today and Tomorrow (RLE Advertising)

W.A. Evans
Advertising Today and Tomorrow RLE Advertising Book PDF

Author : W.A. Evans
Publisher : Routledge
Page : 322 pages
File Size : 40,8 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136666018

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Advertising Today and Tomorrow (RLE Advertising) by W.A. Evans Pdf

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.

Industrial Advertising Copy (RLE Marketing)

R. Bigelow Lockwood
Industrial Advertising Copy RLE Marketing Book PDF

Author : R. Bigelow Lockwood
Publisher : Routledge
Page : 322 pages
File Size : 44,5 Mb
Release : 2014-10-03
Category : Business & Economics
ISBN : 9781317650331

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Industrial Advertising Copy (RLE Marketing) by R. Bigelow Lockwood Pdf

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Outdoor Advertising

Richard Nelson,Anthony Sykes
Outdoor Advertising Book PDF

Author : Richard Nelson,Anthony Sykes
Publisher : Routledge
Page : 144 pages
File Size : 43,6 Mb
Release : 2015-11-26
Category : Electronic
ISBN : 1138977845

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Outdoor Advertising by Richard Nelson,Anthony Sykes Pdf

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and "Outdoor Advertising" makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.

Advertising Explained (RLE Advertising)

Dennis Caton
Advertising Explained RLE Advertising Book PDF

Author : Dennis Caton
Publisher : Routledge
Page : 29 pages
File Size : 46,6 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136664335

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Advertising Explained (RLE Advertising) by Dennis Caton Pdf

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Advertising at the Crossroads (RLE Advertising)

Max A. Geller
Advertising at the Crossroads RLE Advertising Book PDF

Author : Max A. Geller
Publisher : Routledge
Page : 282 pages
File Size : 50,9 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136664052

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Advertising at the Crossroads (RLE Advertising) by Max A. Geller Pdf

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Masters of Advertising Copy (RLE Marketing)

J. George Frederick
Masters of Advertising Copy RLE Marketing Book PDF

Author : J. George Frederick
Publisher : Taylor & Francis
Page : 399 pages
File Size : 50,8 Mb
Release : 2020-03-27
Category : Business & Economics
ISBN : 9781000086737

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Masters of Advertising Copy (RLE Marketing) by J. George Frederick Pdf

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.