Communication And Language Analysis In The Corporate World
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Communication and Language Analysis in the Corporate World by Hart, Roderick P. Pdf
While personal variables like age, education, and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organizational traditions. Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language, and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone – customers, colleagues, and CEOs – effectively.
Communication and Language Analysis in the Corporate World by Roderick P. Hart Pdf
This book provides insight into the verbiage of the corporate world and the influence of this environment for a person's speech pattern, language, and terminology.
Communication and Language Analysis in the Public Sphere by Hart, Roderick P. Pdf
Although, language is certainly individualized, most people conform to linguistic norms because of their surroundings. Over time, particular words and phrases are popularized by the media, social trends, or world events; and with emergence of internet technologies, the communication between all types of people is much easier. Communication and Language Analysis in the Public Sphere explores the influence of the World Wide Web on the relationships between ordinary citizens and the ability to communicate with politicians, celebrities, and the media. As some words may gain popularity worldwide, and others may begin to define a specific discipline. This book is essential for linguistics researchers, scholars, and professionals interested in determining these patterns and how they affect groups and individuals.
Innovative Perspectives on Corporate Communication in the Global World by Olvera-Lobo, María Dolores,Gutiérrez-Artacho, Juncal,Rivera-Trigueros, Irene,Díaz-Millón, Mar Pdf
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
A Comparative Analysis of Political and Media Discourses about Russia's Invasion of Ukraine by Oleinik Anton Pdf
Zusammenfassung: This book explores the discursive dimension of Russia's invasion of Ukraine. It analyzes how political leaders, mass media, social media, and ordinary people in Ukraine, Russia, the United States, the United Kingdom, and France discuss the war. War propaganda and counterpropaganda structure discourses about the invasion, strengthening post-truth conditions. The book highlights the consequences of the growing distrust in the institutional truth-teller, mass media. Russia's invasion of Ukraine is the first social media war. Social media became the principal source of information about the invasion. The rise of digital media did not change the tendency of the discourses about war to be territorially segregated according to national boundaries. Nationalization of discourses about war continues to prevail over their globalization. The corpora containing more than 180 million words in four languages inform the analysis. The data was collected during the first year and a half of Russia's all-out war in Ukraine. Dr. Anton Oleinik is a professor of sociology who taught in Canada (Memorial University of Newfoundland, St. John's), Kazakstan (Academy of Public Administration, Astana), Mongolia (National University of Mongolia, Ulaanbaatar) and Russia (Smolny College, St. Petersburg). His areas of expertise are political sociology, social data science, text-as-data, content analysis and mixed methods research. He previously authored Building Ukraine from Within: A Sociological, Institutional and Economic Analysis of a Nation-State in the Making, The Invisible Hand of Power: An Economic Theory of Gatekeeping, Market as a Weapon: The Socio-Economic Machinery of Dominance in Russia and Organized Crime, Prison and Post-Soviet Societies
Role of Language and Corporate Communication in Greater China by Patrick P.K. Ng,Cindy S.B. Ngai Pdf
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
Globalization, Communication and the Workplace by Gail Forey,Jane Lockwood Pdf
The global developments in Information Technology Enabled Services have transformed customer service encounters which were until recently face-to-face. The major business areas of healthcare, insurance, banking and media are increasingly moving their customer processes to call centres, web based interaction, and email. ITES is set for explosive growth over the next decade, alongside being increasingly outsourced to non-English speaking destinations. The need for good English language communication skills is becoming ever more acute.This book looks closely at interactive communication in customer-facing services, featuring the voices of both academics and those in industry. It aims to integrate the work of applied linguists, teachers, trainers and businesses. After an initial discussion on the value of research to applied training, the major issues of ITES communications are addressed with either an academic analysis being followed by a training example derived from it, or with an analysis of a workplace problem followed by a research-based solution proposal. This volume should appeal to a wide readership in academic, business training and HR departments.
Juan Carlos Palmer,Juan Carlos Palmer-Silveira,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez
Author : Juan Carlos Palmer,Juan Carlos Palmer-Silveira,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez Publisher : Peter Lang Page : 356 pages File Size : 55,9 Mb Release : 2006 Category : Business & Economics ISBN : 3039109545
Intercultural and International Business Communications by Juan Carlos Palmer,Juan Carlos Palmer-Silveira,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez Pdf
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
Analysis of Verbal and Nonverbal Communication and Enactment.The Processing Issues by Anna Esposito,Alessandro Vinciarelli,Klara Vicsi,Catherine Pelachaud,Anton Nijholt Pdf
This volume brings together the advanced research results obtained by the European COST Action 2102 "Cross Modal Analysis of Verbal and Nonverbal Communication", primarily discussed at the PINK SSPnet-COST2102 International Conference on Analysis of Verbal and Nonverbal Communication and Enactment: The Processing Issues, held in Budapest, Hungary, in September 2010. The 40 papers presented were carefully reviewed and selected for inclusion in the book. The volume is arranged into two scientific sections. The first section, Multimodal Signals: Analysis, Processing and Computational Issues, deals with conjectural and processing issues of defining models, algorithms, and heuristic strategies for data analysis, coordination of the data flow and optimal encoding of multi-channel verbal and nonverbal features. The second section, Verbal and Nonverbal Social Signals, presents original studies that provide theoretical and practical solutions to the modelling of timing synchronization between linguistic and paralinguistic expressions, actions, body movements, activities in human interaction and on their assistance for an effective human-machine interactions.
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.
An analytical case study on existing corporate communication strategies of TESCO PLC, UK by Jobaire Alam Pdf
Case Study from the year 2013 in the subject Business economics - Operations Research, grade: B, Prifysgol Cymru University of Wales (University of Wales), course: Master in Business Administration, language: English, abstract: This study analyzed and examined the existing communication strategy of Tesco PLC and its importance on the current situation. Again it was a plan that conducted the steps of an audit. Finally the steps of a corporate communication was elaborated and discussed. Any organization needs to have a strong communication system for its development and regular activities. Basically, communication is one of the most important things in any organization by which the organizational growth and strategies are highly influenced. So, the importance of communication in the corporate world is easily understandable. Sometimes the performance of the organization is determined or selected by the corporate communication. Different terms of corporate communication and its audit are analyzed in this task. For the practical understanding of this report the researcher selected an UK based company Tesco PLC and discussed various topics regarding this research.
International Encyclopedia of Linguistics by William Frawley Pdf
This updated edition contains over 900 articles, which provide a detailed overview of theory and research in all branches of linguistics. Every known language is covered and each article is followed by a detailed bibliography.
Language in Business, Language at Work by Erika Darics,Veronika Koller Pdf
This book introduces students to an approach to teaching business communication that centres on language, empowering them to go beyond "best practice" formulae or relying on intuition. Instead, it helps them understand how using language in particular ways can achieve particular effects, making it possible for them to use language in an informed and creative way in their current or future workplaces.The book uses rich authentic examples from business discourse to illustrate how the details of language use can help or hinder achieving the goals of companies, management and employees. Addressing a wide range of areas in business communication and introducing selected concepts from discourse analysis, the authors illustrate the workings of language across corporate contexts. There are many textbooks in corporate communication that help students read the clock. This one enables them to understand the clockwork.
