Innovative Perspectives On Corporate Communication In The Global World

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Innovative Perspectives on Corporate Communication in the Global World

Olvera-Lobo, María Dolores,Gutiérrez-Artacho, Juncal,Rivera-Trigueros, Irene,Díaz-Millón, Mar
Innovative Perspectives on Corporate Communication in the Global World Book PDF

Author : Olvera-Lobo, María Dolores,Gutiérrez-Artacho, Juncal,Rivera-Trigueros, Irene,Díaz-Millón, Mar
Publisher : IGI Global
Page : 319 pages
File Size : 51,7 Mb
Release : 2021-04-23
Category : Business & Economics
ISBN : 9781799868019

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Innovative Perspectives on Corporate Communication in the Global World by Olvera-Lobo, María Dolores,Gutiérrez-Artacho, Juncal,Rivera-Trigueros, Irene,Díaz-Millón, Mar Pdf

Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Corporate Communication

Otto Lerbinger
Corporate Communication Book PDF

Author : Otto Lerbinger
Publisher : John Wiley & Sons
Page : 360 pages
File Size : 52,5 Mb
Release : 2018-12-06
Category : Language Arts & Disciplines
ISBN : 9781119471370

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Corporate Communication by Otto Lerbinger Pdf

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

Innovation and Resource Management Strategies for Startups Development

Baporikar, Neeta
Innovation and Resource Management Strategies for Startups Development Book PDF

Author : Baporikar, Neeta
Publisher : IGI Global
Page : 318 pages
File Size : 47,5 Mb
Release : 2024-02-26
Category : Business & Economics
ISBN : 9798369320785

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Innovation and Resource Management Strategies for Startups Development by Baporikar, Neeta Pdf

In business, success hinges not only on individual performance but on the vitality of the broader ecosystem in which a company operates. However, crafting a thriving ecosystem alone is not enough to ensure success. Equally vital is the ability to manage relationships within this ecosystem effectively, harnessing its potential to enhance overall performance. Moreover, startups face the daunting challenge of scalability, a pivotal factor in long-term sustainability. Yet, achieving scalability often proves elusive due to complexities in resource management and ecosystem development. Innovation and Resource Management Strategies for Startups Development is a comprehensive solution to the pressing issues of resource management, ecosystem development, and startup scalability. This unique reference book delves deep into these critical aspects, offering a wealth of ideas, case studies, and best practices alongside thorough theoretical analysis. We recognize the undeniable influence of resource management and ecosystems on startup scalability, and our objective is to enhance understanding in this domain. By examining the powerful concepts that have shaped development policy and dissecting the role of resource management and ecosystem development in current discourse, our book provides the necessary insights to identify inefficiencies and facilitate startup scalability. It goes beyond mere theory, fostering collaborative strategies among resources, ecosystems, and startups on a global scale, ultimately contributing to social and economic development.

Global Perspectives on the Strategic Role of Marketing Information Systems

Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 44,9 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

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Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Perspectives on Design and Digital Communication

Nuno Martins,Daniel Brandão,Daniel Raposo
Perspectives on Design and Digital Communication Book PDF

Author : Nuno Martins,Daniel Brandão,Daniel Raposo
Publisher : Springer Nature
Page : 239 pages
File Size : 54,7 Mb
Release : 2020-07-09
Category : Architecture
ISBN : 9783030496470

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Perspectives on Design and Digital Communication by Nuno Martins,Daniel Brandão,Daniel Raposo Pdf

This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.

Communication and Leadership in the 21st Century

Holger Sievert,Daniela Bell
Communication and Leadership in the 21st Century Book PDF

Author : Holger Sievert,Daniela Bell
Publisher : Verlag Bertelsmann Stiftung
Page : 244 pages
File Size : 50,5 Mb
Release : 2010-07-30
Category : Business & Economics
ISBN : 9783867932455

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Communication and Leadership in the 21st Century by Holger Sievert,Daniela Bell Pdf

For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and Leadership in the 21st Century" is a review of theoretical and empirical research papers on this subject, intended for scholars, students, and professionals across these disciplines. The volume focuses in particular on four distinct, but interrelated areas of communication: Integrated Market & Corporate Communication, Communication Management & Media, Organizational Communication & Change and Leadership Communication & Strategies. With special emphasis on the German and European situation and two digressions to China, the authors provide different perspectives on the cross-cultural context of international communications and leadership. The book's four subject areas also characterize the key subjects of an innovative Executive MBA program which has been developed in cooperation with the Technische Universität München. The study program is part of the ¡communicate! Qualification Program, an initiative of the Bertelsmann Stiftung, the Heinz Nixdorf Stiftung and the Daimler Fund. The aim of ¡communicate! is to unite communication and leadership in the workplace, in training and in research.

Critical Perspectives on Social Justice in Speech-Language Pathology

Horton, RaMonda
Critical Perspectives on Social Justice in Speech Language Pathology Book PDF

Author : Horton, RaMonda
Publisher : IGI Global
Page : 355 pages
File Size : 49,6 Mb
Release : 2021-06-25
Category : Social Science
ISBN : 9781799871361

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Critical Perspectives on Social Justice in Speech-Language Pathology by Horton, RaMonda Pdf

There is very little discussion of socially just approaches to speech-language pathology. Within other fields of clinically-oriented practice, social justice is a topic that has received a great deal of attention within the last few years. Pedagogy for addressing social justice has been developed in other disciplines. The field of communication disorders has failed to move forward and do the same. Discussion of social justice is important given the current sociopolitical climate and landscape that clients carry out in their day-to-day functioning. Speech-language pathologists (SLPs) have an opportunity to engage in practices that help address and alleviate some of the injustices that contribute to educational and health disparities experienced by communities of color. They may do this through the development and application of a socially just orientation of culturally competent practice that fosters changes beyond the individual level. Adapting such a framework makes it possible for SLPs to effectively advocate for and foster equity and inclusion for the individuals and broader communities impacted by SLP services. Critical Perspectives on Social Justice in Speech-Language Pathology addresses the socio-political contexts of how the field of speech-language pathology and service delivery can impact policy and debates related to social justice issues. It explores social position factors and the experiences of marginalized communities to explore how speech-language pathologists deliver services, train and prepare students, and carry out research in communities of color. It covers topic areas including disproportionality in special education, disability rights and ableism, achievement and opportunity gaps, health disparities, and LGBTQ+ rights with a focus on voice, communication, and gender-diverse populations. This book is essential for speech-language pathologists, administrators, practitioners, researchers, academicians, and students interested in how the SLP profession and discipline can contribute to or develop efforts to help address injustices faced by Black, Indigenous, and people of color (BIPOC) communities.

INTERNATIONAL RESEARCH IN SOCIAL, HUMAN AND ADMINISTRATIVE SCIENCES VI

Assoc. Prof. Dr. Filiz Tufan Emini
INTERNATIONAL RESEARCH IN SOCIAL HUMAN AND ADMINISTRATIVE SCIENCES VI Book PDF

Author : Assoc. Prof. Dr. Filiz Tufan Emini
Publisher : EĞİTİM YAYINEVİ
Page : 170 pages
File Size : 50,5 Mb
Release : 2022-09-05
Category : Business & Economics
ISBN : 9786258341546

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INTERNATIONAL RESEARCH IN SOCIAL, HUMAN AND ADMINISTRATIVE SCIENCES VI by Assoc. Prof. Dr. Filiz Tufan Emini Pdf

The field of social, human and administrative sciences offers wide opportunities for interdisciplinary studies. This field also has the potential to shape social life with its in-depth and interdisciplinary studies. In this work, there are 9 studies, each from a different discipline.

Handbook of Research on Socio-Cultural and Linguistic Perspectives on Language and Literacy Development

Salmon, Angela K.,Clavijo-Olarte, Amparo
Handbook of Research on Socio Cultural and Linguistic Perspectives on Language and Literacy Development Book PDF

Author : Salmon, Angela K.,Clavijo-Olarte, Amparo
Publisher : IGI Global
Page : 533 pages
File Size : 40,9 Mb
Release : 2022-10-07
Category : Language Arts & Disciplines
ISBN : 9781668450239

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Handbook of Research on Socio-Cultural and Linguistic Perspectives on Language and Literacy Development by Salmon, Angela K.,Clavijo-Olarte, Amparo Pdf

The teacher’s role is to create opportunities that intrinsically motivate children to externalize their thoughts. Human beings have multiple means of expression: this is powerful when children have the opportunity to have a real voice. The realities of children’s experiences in their local communities are powerful resources for the language curriculum and help to create an understanding of the value the languages and cultures of children and teachers bring from a multicultural perspective. Thus, teachers can help children develop their cultural and linguistic identities to promote multiculturalism, multilingualism, and translingualism so they can thrive in a complex and changing world. The Handbook of Research on Socio-Cultural and Linguistic Perspectives on Language and Literacy Development approaches language and literacy development from a socio-cultural and linguistic perspective. This book offers global perspectives on language and literacy from international experts working with both children and educators. It offers readers a diversity of voices and experiences of professionals in the field that can inform their teaching and research. Covering topics such as critical literacy, emotional engagement, and multilingual resources, this major reference work is an indispensable resource for administrators and educators of both K-12 and higher education, pre-service teachers, teacher educators, biblio-therapists, librarians, researchers, and academicians.

Proceedings of the 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022)

Rohmani Nur Indah,Miftahul Huda,Irham Irham,Muzakki Afifuddin,Masrokhin Masrokhin,Deny Efita Nur Rakhmawati
Proceedings of the 4th Annual International Conference on Language Literature and Media AICOLLIM 2022 Book PDF

Author : Rohmani Nur Indah,Miftahul Huda,Irham Irham,Muzakki Afifuddin,Masrokhin Masrokhin,Deny Efita Nur Rakhmawati
Publisher : Springer Nature
Page : 693 pages
File Size : 43,5 Mb
Release : 2023-03-14
Category : Language Arts & Disciplines
ISBN : 9782384760022

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Proceedings of the 4th Annual International Conference on Language, Literature and Media (AICOLLIM 2022) by Rohmani Nur Indah,Miftahul Huda,Irham Irham,Muzakki Afifuddin,Masrokhin Masrokhin,Deny Efita Nur Rakhmawati Pdf

This is an open access book. AICoLLiM is the annual conference on the area of language, literature and media. It provides a forum for presenting and discussing the expanding paradigm, latest innovations, results and developments in language, literature and media. The conference provides a forum for lecturers, students, researchers, practitioners and media professionals engaged in research and development to share ideas, interact with others, present their latest works, and strengthen the collaboration among academics, researcher and professionals.

Handbook of Research on Communication Strategies for Taboo Topics

Luurs, Geoffrey D.
Handbook of Research on Communication Strategies for Taboo Topics Book PDF

Author : Luurs, Geoffrey D.
Publisher : IGI Global
Page : 602 pages
File Size : 51,9 Mb
Release : 2022-04-29
Category : Language Arts & Disciplines
ISBN : 9781799891260

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Handbook of Research on Communication Strategies for Taboo Topics by Luurs, Geoffrey D. Pdf

Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.

Basic Communication and Assessment Prerequisites for the New Normal of Education

Trif, Victori?a
Basic Communication and Assessment Prerequisites for the New Normal of Education Book PDF

Author : Trif, Victori?a
Publisher : IGI Global
Page : 287 pages
File Size : 40,6 Mb
Release : 2021-12-10
Category : Education
ISBN : 9781799882497

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Basic Communication and Assessment Prerequisites for the New Normal of Education by Trif, Victori?a Pdf

The understanding of communication refers to canonical schemes from technologies to decisions on where, how, and why the semic act gains or is at risk; to hypotheses and limits; and to normal and unconventional exchanges of senses, despite the confrontations between codes, coding, and decoding. In this book, communication is defined as concept, skill, potential, behavior, mechanism, category of exchange, phenomenon, tool, and variable. This sophisticated view differs from previous studies and assumes the multiple systems of systems and meanings generated by various fieldworks that require/reclaim their primacy over communication. Basic Communication and Assessment Prerequisites for the New Normal of Education discusses the rivalry paradigms, ambiguities, new meanings, and mechanisms of the crossroad between communication and assessment. This book makes an inventory of developments in the area as well as analyzes new edumetrics and psychometrics and inserts new best practices. This involves creating new conversational networks of global best practices and metaparadigms in order to solve current disparities and unsolved problems from the fieldwork. Covering topics such as chronic conditions, online educational environments, and self-assessment competencies, this text is ideal for teachers, parents, students, trainers, decision makers, researchers, and academicians.

Combining Modern Communication Methods With Heritage Education

Bassa, Lia
Combining Modern Communication Methods With Heritage Education Book PDF

Author : Bassa, Lia
Publisher : IGI Global
Page : 344 pages
File Size : 46,8 Mb
Release : 2023-03-21
Category : Education
ISBN : 9781668462188

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Combining Modern Communication Methods With Heritage Education by Bassa, Lia Pdf

Cultural heritage has tremendous importance in human development. The communication of culture is determinant for society, whereas that of heritage can be a driving force for individual development. If cultural heritage is communicated and incorporated into the educational development of children from the very beginning, it will contribute to the formation of their entire lives and sustainable social development. Combining Modern Communication Methods With Heritage Education provides relevant theoretical frameworks and the latest empirical research findings in the area. It shows that heritage related to information provision is to be started at a very early age and continued by schools and later educational forms. Covering topics such as cultural heritage, world heritage education, and indigenous archives, this premier reference work is an essential resource for educators and administrators of both K-12 and higher education, pre-service teachers, teacher educators, sociologists, anthropologists, business leaders and executives, marketers, librarians, researchers, and academicians.

The Routledge Handbook of Nonprofit Communication

Gisela Gonçalves,Evandro Oliveira
The Routledge Handbook of Nonprofit Communication Book PDF

Author : Gisela Gonçalves,Evandro Oliveira
Publisher : Taylor & Francis
Page : 497 pages
File Size : 46,5 Mb
Release : 2022-10-12
Category : Business & Economics
ISBN : 9781000689112

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The Routledge Handbook of Nonprofit Communication by Gisela Gonçalves,Evandro Oliveira Pdf

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Developing Linear Algebra Codes on Modern Processors: Emerging Research and Opportunities

Catalán Pallarés, Sandra,Valero-Lara, Pedro,Toledo Díaz, Leonel Antonio,Carratalá Sáez, Rocío
Developing Linear Algebra Codes on Modern Processors Emerging Research and Opportunities Book PDF

Author : Catalán Pallarés, Sandra,Valero-Lara, Pedro,Toledo Díaz, Leonel Antonio,Carratalá Sáez, Rocío
Publisher : IGI Global
Page : 279 pages
File Size : 52,9 Mb
Release : 2022-10-14
Category : Mathematics
ISBN : 9781799870845

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Developing Linear Algebra Codes on Modern Processors: Emerging Research and Opportunities by Catalán Pallarés, Sandra,Valero-Lara, Pedro,Toledo Díaz, Leonel Antonio,Carratalá Sáez, Rocío Pdf

Optimized linear algebra (LA) libraries that are able to exploit the underlying hardware are always of interest in the high-performance computing community. The implementation of LA software has evolved along with computer architecture, while the specification remains unaltered almost from the beginning. It is important to differentiate between the specification of LA libraries and their implementation. Because LA libraries pursue high performance, the implementation for a given architecture needs to be optimized for it specifically. However, the type of operations included in the libraries, the input/output parameters, and the data types to be handled are common to all of them. This is why, while the specification remains constant, the implementation evolves with the creation of new architectures. Developing Linear Algebra Codes on Modern Processors: Emerging Research and Opportunities presents the main characteristics of LA libraries, showing the differences between the standards for sparse and dense versions. It further explores relevant linear algebra problems and shows, in a clear and understandable way, how to solve them using different computer architectures. Covering topics such as programming models, batched computing, and distributed memory platforms, this premier reference source is an excellent resource for programmers, computer scientists, engineers, students and faculty of higher education, librarians, researchers, and academicians.