Communication Research Measures Ii

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Communication Research Measures

Rebecca B. Rubin,Philip Palmgreen,Howard E. Sypher
Communication Research Measures Book PDF

Author : Rebecca B. Rubin,Philip Palmgreen,Howard E. Sypher
Publisher : Routledge
Page : 395 pages
File Size : 42,8 Mb
Release : 2020-08-26
Category : Business & Economics
ISBN : 9781000149388

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Communication Research Measures by Rebecca B. Rubin,Philip Palmgreen,Howard E. Sypher Pdf

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.

Communication Research Measures II

Rebecca B. Rubin
Communication Research Measures II Book PDF

Author : Rebecca B. Rubin
Publisher : Taylor & Francis US
Page : 0 pages
File Size : 46,9 Mb
Release : 2009
Category : Communication
ISBN : 080585133X

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Communication Research Measures II by Rebecca B. Rubin Pdf

Vol. 1: The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication - areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.

Communication Research Measures III

Elizabeth E. Graham,Joseph P. Mazer
Communication Research Measures III Book PDF

Author : Elizabeth E. Graham,Joseph P. Mazer
Publisher : Routledge
Page : 482 pages
File Size : 43,5 Mb
Release : 2019-09-20
Category : Language Arts & Disciplines
ISBN : 9781351397131

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Communication Research Measures III by Elizabeth E. Graham,Joseph P. Mazer Pdf

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Media and Communication Research Methods

Anders Hansen,David Machin
Media and Communication Research Methods Book PDF

Author : Anders Hansen,David Machin
Publisher : Bloomsbury Publishing
Page : 462 pages
File Size : 46,8 Mb
Release : 2018-09-12
Category : Social Science
ISBN : 9781350306646

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Media and Communication Research Methods by Anders Hansen,David Machin Pdf

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Qualitative Communication Research Methods

Thomas R. Lindlof,Bryan C. Taylor
Qualitative Communication Research Methods Book PDF

Author : Thomas R. Lindlof,Bryan C. Taylor
Publisher : SAGE
Page : 401 pages
File Size : 49,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781412974721

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Qualitative Communication Research Methods by Thomas R. Lindlof,Bryan C. Taylor Pdf

There are not many textbooks available (if any) that can match [this book's] intelligence.

Introducing Communication Research

Donald Treadwell,Andrea Davis
Introducing Communication Research Book PDF

Author : Donald Treadwell,Andrea Davis
Publisher : SAGE Publications
Page : 570 pages
File Size : 43,9 Mb
Release : 2019-07-15
Category : Language Arts & Disciplines
ISBN : 9781506369044

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Introducing Communication Research by Donald Treadwell,Andrea Davis Pdf

Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.

Communication Research Measures

Rebecca B. Rubin,Philip Palmgreen,Howard E. Sypher
Communication Research Measures Book PDF

Author : Rebecca B. Rubin,Philip Palmgreen,Howard E. Sypher
Publisher : Guilford Press
Page : 424 pages
File Size : 52,7 Mb
Release : 1994-09-30
Category : Language Arts & Disciplines
ISBN : UOM:39015017425086

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Communication Research Measures by Rebecca B. Rubin,Philip Palmgreen,Howard E. Sypher Pdf

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

Communication Research Measures II

Rebecca B. Rubin,Alan M Rubin,Elizabeth E. Graham,Elizabeth M. Perse,David Seibold
Communication Research Measures II Book PDF

Author : Rebecca B. Rubin,Alan M Rubin,Elizabeth E. Graham,Elizabeth M. Perse,David Seibold
Publisher : Routledge
Page : 526 pages
File Size : 42,9 Mb
Release : 2010-04-26
Category : Language Arts & Disciplines
ISBN : 9781135231446

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Communication Research Measures II by Rebecca B. Rubin,Alan M Rubin,Elizabeth E. Graham,Elizabeth M. Perse,David Seibold Pdf

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

Communication Research Measures II

Rebecca B. Rubin,Alan M Rubin,Elizabeth Graham,Elizabeth M. Perse,David Seibold
Communication Research Measures II Book PDF

Author : Rebecca B. Rubin,Alan M Rubin,Elizabeth Graham,Elizabeth M. Perse,David Seibold
Publisher : Routledge
Page : 528 pages
File Size : 52,9 Mb
Release : 2010-04-26
Category : Language Arts & Disciplines
ISBN : 9781135231439

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Communication Research Measures II by Rebecca B. Rubin,Alan M Rubin,Elizabeth Graham,Elizabeth M. Perse,David Seibold Pdf

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

A Research Primer for Technical Communication

George F Hayhoe,Michael A. Hughes,George F. Hayhoe
A Research Primer for Technical Communication Book PDF

Author : George F Hayhoe,Michael A. Hughes,George F. Hayhoe
Publisher : Routledge
Page : 310 pages
File Size : 47,5 Mb
Release : 2009-03-04
Category : Computers
ISBN : 9781135595500

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A Research Primer for Technical Communication by George F Hayhoe,Michael A. Hughes,George F. Hayhoe Pdf

This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. Offering a solid grounding in the research underpinnings of the technical communication field, this resource has been developed for use in master’s level and upper-division undergraduate research methods courses in technical and professional communication.

Communication Research Statistics

John C. Reinard
Communication Research Statistics Book PDF

Author : John C. Reinard
Publisher : SAGE Publications
Page : 604 pages
File Size : 45,9 Mb
Release : 2006-04-20
Category : Language Arts & Disciplines
ISBN : 9781506320489

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Communication Research Statistics by John C. Reinard Pdf

"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences

The Handbook of Applied Communication Research

H. Dan O'Hair,Mary John O'Hair
The Handbook of Applied Communication Research Book PDF

Author : H. Dan O'Hair,Mary John O'Hair
Publisher : John Wiley & Sons
Page : 1100 pages
File Size : 46,7 Mb
Release : 2020-04-24
Category : Language Arts & Disciplines
ISBN : 9781119399872

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The Handbook of Applied Communication Research by H. Dan O'Hair,Mary John O'Hair Pdf

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

Health Communication Research Measures

Do kyun Kim,James W. Dearing
Health Communication Research Measures Book PDF

Author : Do kyun Kim,James W. Dearing
Publisher : Health Communication
Page : 0 pages
File Size : 40,9 Mb
Release : 2016
Category : Communication in medicine
ISBN : 1433129035

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Health Communication Research Measures by Do kyun Kim,James W. Dearing Pdf

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

Movements in Organizational Communication Research

Jamie McDonald,Rahul Mitra
Movements in Organizational Communication Research Book PDF

Author : Jamie McDonald,Rahul Mitra
Publisher : Routledge
Page : 256 pages
File Size : 48,5 Mb
Release : 2019-03-15
Category : Language Arts & Disciplines
ISBN : 9781351396981

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Movements in Organizational Communication Research by Jamie McDonald,Rahul Mitra Pdf

Movements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique insights by way of the intergenerational dialogue that is found in the book, as well as the contributors’ stories about their scholarly trajectories. Those who are new to the field will find that the book enables them to familiarize themselves with the field and become a part of the organizational communication scholarly community in an inviting and accessible way. Key features of the book include: A review of current issues and future directions in 13 topical areas of organizational communication research. Intergenerational dialogue and collaboration between both established and emerging scholars in their specialty areas. Reflections by the authors on their scholarly trajectories and how they became a part of the field. Discussion questions at the end of each chapter that prompt reflections and debate. The book also features online resources for instructors: Sample course syllabus Suggested case studies from the book Cases in Organization and Managerial Communication to align with this book’s chapters The book is recommended as the anchor text for introductory graduate-level courses and upper-level undergraduate courses in organizational communication. It is also an excellent supplementary text for advanced doctoral-level courses in organizational communication, and courses in related fields such as organization studies, organizational behavior, and management. Chapters 3 and 8 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Communication Research

G. M. du Plooy
Communication Research Book PDF

Author : G. M. du Plooy
Publisher : Juta and Company Ltd
Page : 388 pages
File Size : 51,9 Mb
Release : 2002
Category : Language Arts & Disciplines
ISBN : 0702156418

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Communication Research by G. M. du Plooy Pdf

Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.