Communications Strategies

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Strategic Communication in Canada

Bernard Gauthier
Strategic Communication in Canada Book PDF

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Page : 254 pages
File Size : 46,5 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781773380766

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Strategic Communication in Canada by Bernard Gauthier Pdf

Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Crisis Communication Strategies

Amanda Coleman
Crisis Communication Strategies Book PDF

Author : Amanda Coleman
Publisher : Kogan Page Publishers
Page : 222 pages
File Size : 53,6 Mb
Release : 2020-05-03
Category : Business & Economics
ISBN : 9781789662917

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Crisis Communication Strategies by Amanda Coleman Pdf

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.

Strategic Science Communication

John C. Besley,Anthony Dudo
Strategic Science Communication Book PDF

Author : John C. Besley,Anthony Dudo
Publisher : JHU Press
Page : 333 pages
File Size : 52,5 Mb
Release : 2022-09-27
Category : Medical
ISBN : 9781421444215

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Strategic Science Communication by John C. Besley,Anthony Dudo Pdf

What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning). Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.

Corporate Communication through Social Media

Asha Kaul,Vidhi Chaudhri
Corporate Communication through Social Media Book PDF

Author : Asha Kaul,Vidhi Chaudhri
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 51,8 Mb
Release : 2017-11-14
Category : Language Arts & Disciplines
ISBN : 9386446197

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Corporate Communication through Social Media by Asha Kaul,Vidhi Chaudhri Pdf

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation. Key Features • Blend of theory and practice of social-mediated communication and implications for reputation management • International focus with contemporary (and classic) examples and cases • Link with professional practice in “Voices from the Field” feature • Discussion questions and activities to encourage critical reflection and informed application

Digital Strategies for Powerful Corporate Communications

Paul A Argenti,Courtney M. Barnes
Digital Strategies for Powerful Corporate Communications Book PDF

Author : Paul A Argenti,Courtney M. Barnes
Publisher : McGraw Hill Professional
Page : 305 pages
File Size : 54,5 Mb
Release : 2009-04-19
Category : Business & Economics
ISBN : 9780071606035

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Digital Strategies for Powerful Corporate Communications by Paul A Argenti,Courtney M. Barnes Pdf

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Engaging Employees through Strategic Communication

Mark Dollins,Jon Stemmle
Engaging Employees through Strategic Communication Book PDF

Author : Mark Dollins,Jon Stemmle
Publisher : Routledge
Page : 228 pages
File Size : 49,5 Mb
Release : 2021-10-01
Category : Business & Economics
ISBN : 9781000461947

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Engaging Employees through Strategic Communication by Mark Dollins,Jon Stemmle Pdf

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Designing for Networked Communications: Strategies and Development

Heilesen, Simon,Jensen, Sisse Siggaard
Designing for Networked Communications Strategies and Development Book PDF

Author : Heilesen, Simon,Jensen, Sisse Siggaard
Publisher : IGI Global
Page : 322 pages
File Size : 52,9 Mb
Release : 2007-01-31
Category : Business & Economics
ISBN : 9781599040714

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Designing for Networked Communications: Strategies and Development by Heilesen, Simon,Jensen, Sisse Siggaard Pdf

Designing for Networked Communications: Strategies and Development explains how to plan, use, and understand the products and the dynamic social processes and tasks some of the most vital innovations in the knowledge society depend upon? social as well as technological. Focusing on various forms of design, implementation and integration of computer mediated communication, this book bridges the academic fields of computer science and communication studies. Designing for Networked Communications: Strategies and Development uses an interdisciplinary approach, and presents results from recent and important research in a variety of forms for networked communications. A constructive and critical view of the interplay between the new electronic and the more conventional modes of communication are utilized, while studies of organizational work practices demonstrate that the use of new technologies and media is best understood and integrated into work practices. In this process of merging, both are remodelled and rearranged while being adapted to the practices and activities for which they were designed.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Dos Santos, Manuel Alonso
Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations Book PDF

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
Page : 325 pages
File Size : 46,6 Mb
Release : 2019-01-25
Category : Business & Economics
ISBN : 9781522576181

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by Dos Santos, Manuel Alonso Pdf

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

International Communications Strategy

Silvia Cambié,Yang-May Ooi
International Communications Strategy Book PDF

Author : Silvia Cambié,Yang-May Ooi
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 55,7 Mb
Release : 2009-07-03
Category : Business & Economics
ISBN : 9780749458270

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International Communications Strategy by Silvia Cambié,Yang-May Ooi Pdf

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.

Strategies and Communications for Innovations

Michael Hülsmann,Nicole Pfeffermann
Strategies and Communications for Innovations Book PDF

Author : Michael Hülsmann,Nicole Pfeffermann
Publisher : Springer Science & Business Media
Page : 420 pages
File Size : 48,6 Mb
Release : 2011-02-17
Category : Business & Economics
ISBN : 9783642172236

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Strategies and Communications for Innovations by Michael Hülsmann,Nicole Pfeffermann Pdf

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

Strategic Corporate Communication

Richard Stanton
Strategic Corporate Communication Book PDF

Author : Richard Stanton
Publisher : Bloomsbury Publishing
Page : 210 pages
File Size : 40,5 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137544087

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Strategic Corporate Communication by Richard Stanton Pdf

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

Strategic Communications for Nonprofit Organizations

Sally J. Patterson,Janel M. Radtke
Strategic Communications for Nonprofit Organizations Book PDF

Author : Sally J. Patterson,Janel M. Radtke
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 55,7 Mb
Release : 2009-02-10
Category : Business & Economics
ISBN : 9780470442715

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Strategic Communications for Nonprofit Organizations by Sally J. Patterson,Janel M. Radtke Pdf

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Handbook of Communication Models, Perspectives, Strategies

Uma Narula
Handbook of Communication Models Perspectives Strategies Book PDF

Author : Uma Narula
Publisher : Atlantic Publishers & Dist
Page : 460 pages
File Size : 50,6 Mb
Release : 2014-12
Category : Business & Economics
ISBN : 8126905131

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Handbook of Communication Models, Perspectives, Strategies by Uma Narula Pdf

New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced, Have Evolved And Changed Overtime. But They All Exist In Juxtaposition So As To Present An Integrated Scenario Of Communications Per Se In 2000 Decades. In The Book, Seven Salient Perspectives Are Presented All Intertwined As A Communication Perspective.A Few Communication Scenarios Are Highlighted To Address The Contextual Significance Of The Seven Perspectives. We Foresee That The Seven Perspectives From Which We Have Analyzed Communications Per Se May Undergo Several Changes. The Changes May Occur When Particular Perspective S Scope Is Widened. The Change May Occur Due To Changes In Modalities Of Communications, Both People-Oriented And Technology-Oriented. New Communication Technologies May Come Up. Along With This, Newer Needs And Demands May Turn Up; Social Attitudes And Values May Also Change.In 2000 Decades, The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance.The Book Is Unique In Presenting Such Perspectives To All Those Who Deal In Diverse Areas Of Communications And Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc., In Different World Societies.Presentation Of Communication From Seven Diverse Perspectives, Its Associated Models And The Communication Strategies In The Book Are The Product Of Authors Four Decades Of Association With Communication, Discipline In Theory And Practice And Publishing Widely The Same In The Areas Of Development, Culture And Information Technology.The Author S Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Evolutionary View Of Communication In Cohesive And Understandable Pattern.

Handbook of Research on Communication Strategies for Taboo Topics

Luurs, Geoffrey D.
Handbook of Research on Communication Strategies for Taboo Topics Book PDF

Author : Luurs, Geoffrey D.
Publisher : IGI Global
Page : 602 pages
File Size : 45,9 Mb
Release : 2022-04-29
Category : Language Arts & Disciplines
ISBN : 9781799891260

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Handbook of Research on Communication Strategies for Taboo Topics by Luurs, Geoffrey D. Pdf

Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.

Strategic Communication

Jesper Falkheimer,Mats Heide
Strategic Communication Book PDF

Author : Jesper Falkheimer,Mats Heide
Publisher : Routledge
Page : 160 pages
File Size : 43,5 Mb
Release : 2018-01-19
Category : Business & Economics
ISBN : 9781317220299

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Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.