Engaging Employees Through Strategic Communication

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Engaging Employees through Strategic Communication

Mark Dollins,Jon Stemmle
Engaging Employees through Strategic Communication Book PDF

Author : Mark Dollins,Jon Stemmle
Publisher : Routledge
Page : 228 pages
File Size : 44,8 Mb
Release : 2021-10-01
Category : Business & Economics
ISBN : 9781000461947

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Engaging Employees through Strategic Communication by Mark Dollins,Jon Stemmle Pdf

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Internal Communication and Employee Engagement

Nance McCown,Linjuan Rita Men,Hua Jiang,Hongmei Shen
Internal Communication and Employee Engagement Book PDF

Author : Nance McCown,Linjuan Rita Men,Hua Jiang,Hongmei Shen
Publisher : Taylor & Francis
Page : 365 pages
File Size : 53,5 Mb
Release : 2023-04-25
Category : Business & Economics
ISBN : 9781000859126

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Internal Communication and Employee Engagement by Nance McCown,Linjuan Rita Men,Hua Jiang,Hongmei Shen Pdf

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Current Trends and Issues in Internal Communication

Linjuan Rita Men,Ana Tkalac Verčič
Current Trends and Issues in Internal Communication Book PDF

Author : Linjuan Rita Men,Ana Tkalac Verčič
Publisher : Springer Nature
Page : 274 pages
File Size : 51,7 Mb
Release : 2021-09-28
Category : Business & Economics
ISBN : 9783030782139

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Current Trends and Issues in Internal Communication by Linjuan Rita Men,Ana Tkalac Verčič Pdf

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Strategic Communication for Organizations

Sara LaBelle,Jennifer H. Waldeck
Strategic Communication for Organizations Book PDF

Author : Sara LaBelle,Jennifer H. Waldeck
Publisher : University of California Press
Page : 367 pages
File Size : 54,9 Mb
Release : 2020-02-11
Category : Language Arts & Disciplines
ISBN : 9780520298521

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Strategic Communication for Organizations by Sara LaBelle,Jennifer H. Waldeck Pdf

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Strategic Internal Communication

David Cowan
Strategic Internal Communication Book PDF

Author : David Cowan
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 47,8 Mb
Release : 2017-06-03
Category : Business & Economics
ISBN : 9780749478667

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Strategic Internal Communication by David Cowan Pdf

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Beyond the Babble

Bob Matha,Macy Boehm
Beyond the Babble Book PDF

Author : Bob Matha,Macy Boehm
Publisher : John Wiley & Sons
Page : 233 pages
File Size : 49,7 Mb
Release : 2008-07-08
Category : Business & Economics
ISBN : 9780470200483

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Beyond the Babble by Bob Matha,Macy Boehm Pdf

Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.

Engaging and Communicating with Employees

Charu Raheja, Ph.D.
Engaging and Communicating with Employees Book PDF

Author : Charu Raheja, Ph.D.
Publisher : Continuwell
Page : 128 pages
File Size : 51,9 Mb
Release : 2024-05-20
Category : Business & Economics
ISBN : 8210379456XXX

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Engaging and Communicating with Employees by Charu Raheja, Ph.D. Pdf

Engagement is, in short, the connection employees feel to their employers. Engagement levels plummet when employees feel undervalued, mistreated, or dissatisfied at work. Increasing active engagement vastly improves employee loyalty and morale, and reduces turnover. This eBook examines in detail why employee engagement matters to employers and outlines steps employers can take to increase engagement, reduce turnover, and improve communication.

The Definitive Guide to HR Communication

Alison Davis,Jane Shannon
The Definitive Guide to HR Communication Book PDF

Author : Alison Davis,Jane Shannon
Publisher : Financial Times/Prentice Hall
Page : 0 pages
File Size : 41,8 Mb
Release : 2011
Category : Business communication
ISBN : 0137061439

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The Definitive Guide to HR Communication by Alison Davis,Jane Shannon Pdf

"This book will help you dramatically improve the effectiveness of every message you create. Renowned HR communications experts Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use ... even those who hate to write"--Page 2 of cover.

The Definitive Guide to HR Communication

Alison Davis,Jane Shannon
The Definitive Guide to HR Communication Book PDF

Author : Alison Davis,Jane Shannon
Publisher : FT Press
Page : 317 pages
File Size : 44,7 Mb
Release : 2011-01-25
Category : Business & Economics
ISBN : 9780132615921

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The Definitive Guide to HR Communication by Alison Davis,Jane Shannon Pdf

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

Getting Your Message Right

Alison Davis,Jane Shannon
Getting Your Message Right Book PDF

Author : Alison Davis,Jane Shannon
Publisher : FT Press
Page : 10 pages
File Size : 54,7 Mb
Release : 2011-03-08
Category : Business & Economics
ISBN : 9780132763295

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Getting Your Message Right by Alison Davis,Jane Shannon Pdf

This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. Employee communication solutions that work: three easy approaches to successfully framing virtually any message. You’ve just presented to senior management. Your PowerPoint deck was appropriately detailed: 44 slides explaining why the program is needed, how you designed it, and what it contains. Your hard work paid off: Management gave you the go-ahead. Now it’s time to communicate with employees. First step: close that PowerPoint and take out a blank sheet of paper...

Principles of Strategic Communication

Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka
Principles of Strategic Communication Book PDF

Author : Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka
Publisher : Routledge
Page : 362 pages
File Size : 44,5 Mb
Release : 2021-07-08
Category : Business & Economics
ISBN : 9781000398403

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Principles of Strategic Communication by Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka Pdf

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

Internal Communication Strategy

Rachel Miller
Internal Communication Strategy Book PDF

Author : Rachel Miller
Publisher : Kogan Page Publishers
Page : 297 pages
File Size : 52,5 Mb
Release : 2024-04-03
Category : Business & Economics
ISBN : 9781398614659

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Internal Communication Strategy by Rachel Miller Pdf

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

Strategic Communications in Africa

Hugh Mangeya,Isaac Mhute,Ernest Jakaza
Strategic Communications in Africa Book PDF

Author : Hugh Mangeya,Isaac Mhute,Ernest Jakaza
Publisher : Routledge
Page : 258 pages
File Size : 46,7 Mb
Release : 2021-12-24
Category : Business & Economics
ISBN : 9781000533781

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Strategic Communications in Africa by Hugh Mangeya,Isaac Mhute,Ernest Jakaza Pdf

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations

Normore, Anthony,Javidi, Mitch,Long, Larry
Handbook of Research on Strategic Communication Leadership and Conflict Management in Modern Organizations Book PDF

Author : Normore, Anthony,Javidi, Mitch,Long, Larry
Publisher : IGI Global
Page : 553 pages
File Size : 43,8 Mb
Release : 2019-03-08
Category : Business & Economics
ISBN : 9781522585176

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Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations by Normore, Anthony,Javidi, Mitch,Long, Larry Pdf

As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.

How Strategic Communication Shapes Value and Innovation in Society

Betteke van Ruler,Iekje Smit,Øyvind Ihlen,Stefania Romenti
How Strategic Communication Shapes Value and Innovation in Society Book PDF

Author : Betteke van Ruler,Iekje Smit,Øyvind Ihlen,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 208 pages
File Size : 41,5 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 9781787430143

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How Strategic Communication Shapes Value and Innovation in Society by Betteke van Ruler,Iekje Smit,Øyvind Ihlen,Stefania Romenti Pdf

Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.