Congruency Expectations And Consumer Behavior In Digital Environments

Author : Frederic Nimmermann
Publisher : Springer Nature
Page : 213 pages
File Size : 50,7 Mb
Release : 2019-10-23
Category : Business & Economics
ISBN : 9783658284213

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Congruency, Expectations and Consumer Behavior in Digital Environments by Frederic Nimmermann Pdf

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. ​About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

Author : Florian Neus
Publisher : Springer Nature
Page : 166 pages
File Size : 46,7 Mb
Release : 2020-02-25
Category : Business & Economics
ISBN : 9783658292621

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Event Marketing in the Context of Higher Education Marketing and Digital Environments by Florian Neus Pdf

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

Author : Mohamed Ben Ahmed,İsmail Rakıp Karaș,Domingos Santos,Olga Sergeyeva,Anouar Abdelhakim Boudhir
Publisher : Springer Nature
Page : 1530 pages
File Size : 42,7 Mb
Release : 2021-02-12
Category : Technology & Engineering
ISBN : 9783030668402

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Innovations in Smart Cities Applications Volume 4 by Mohamed Ben Ahmed,İsmail Rakıp Karaș,Domingos Santos,Olga Sergeyeva,Anouar Abdelhakim Boudhir Pdf

This proceedings book is the fourth edition of a series of works which features emergent research trends and recent innovations related to smart city presented at the 5th International Conference on Smart City Applications SCA20 held in Safranbolu, Turkey. This book is composed of peer-reviewed chapters written by leading international scholars in the field of smart cities from around the world. This book covers all the smart city topics including Smart Citizenship, Smart Education, Smart Mobility, Smart Healthcare, Smart Mobility, Smart Security, Smart Earth Environment & Agriculture, Smart Economy, Smart Factory and Smart Recognition Systems. This book contains a special section intended for Covid-19 pandemic researches. This book edition is an invaluable resource for courses in computer science, electrical engineering and urban sciences for sustainable development.

Author : Yu-li Liu,Robert G. Picard
Publisher : Routledge
Page : 326 pages
File Size : 53,8 Mb
Release : 2014-04-16
Category : Social Science
ISBN : 9781317744115

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Policy and Marketing Strategies for Digital Media by Yu-li Liu,Robert G. Picard Pdf

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Author : Tereza Semerádová,Petr Weinlich​
Publisher : Springer Nature
Page : 247 pages
File Size : 40,9 Mb
Release : 2022-01-22
Category : Business & Economics
ISBN : 9783030931315

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Achieving Business Competitiveness in a Digital Environment by Tereza Semerádová,Petr Weinlich​ Pdf

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 45,8 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Ricardo Martinez Cañas,Maria Angeles Garcia Haro,Pablo Ruiz-Palomino,Louise Kelly
Publisher : Frontiers Media SA
Page : 157 pages
File Size : 42,9 Mb
Release : 2021-07-21
Category : Science
ISBN : 9782889710676

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Social and Psychological Determinants of Value Co-creation in the Digital Era by Ricardo Martinez Cañas,Maria Angeles Garcia Haro,Pablo Ruiz-Palomino,Louise Kelly Pdf

Author : Verma, Balraj,Singla, Babita,Mittal, Amit
Publisher : IGI Global
Page : 342 pages
File Size : 49,6 Mb
Release : 2024-02-26
Category : Computers
ISBN : 9798369332542

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Driving Decentralization and Disruption With Digital Technologies by Verma, Balraj,Singla, Babita,Mittal, Amit Pdf

Amid an unprecedented digital revolution, our society grapples with profound challenges, from the upheaval of traditional global systems to the ethical implications of technology's inexorable advance. As academic scholars seek a comprehensive understanding of this dynamic environment, Driving Decentralization and Disruption With Digital Technologies emerges as a beacon of insight. This compelling book confronts the intricate issues spawned by decentralization, de-globalization, and the transformative power of digital technologies, providing a roadmap for traversing the complexities of our digitally connected world. The book starts by unraveling the disruptive forces at play, shedding light on the threats posed to existing hierarchies and the potential consequences for disadvantaged groups. Digital disintermediation, driven by platforms and peer-to-peer networks, shakes the foundations of traditional economic systems, leaving banks and markets in flux. As global relationships redefine themselves in the face of decentralized markets, supply chains, and economic ties, scholars grapple with the profound implications for the future.

Author : Georg August Krentzel
Publisher : Routledge
Page : 229 pages
File Size : 42,9 Mb
Release : 2020-06-07
Category : Business & Economics
ISBN : 9780429574719

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Strategic Shopper Marketing by Georg August Krentzel Pdf

Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the marketplace that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels. Focused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education.

Author : Vinnie Jauhari
Publisher : CRC Press
Page : 360 pages
File Size : 46,8 Mb
Release : 2017-06-26
Category : Business & Economics
ISBN : 9781771883795

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Hospitality Marketing and Consumer Behavior by Vinnie Jauhari Pdf

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Author : Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon
Publisher : Routledge
Page : 474 pages
File Size : 43,8 Mb
Release : 2017-12-12
Category : Business & Economics
ISBN : 9781317150633

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Communicating Corporate Social Responsibility in the Digital Era by Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon Pdf

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Author : Charmine E. J. Härtel,Wilfred J. Zerbe,Neal M. Ashkanasy
Publisher : Emerald Group Publishing
Page : 322 pages
File Size : 48,6 Mb
Release : 2020-10-19
Category : Business & Economics
ISBN : 9781839092596

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Emotions and Service in the Digital Age by Charmine E. J. Härtel,Wilfred J. Zerbe,Neal M. Ashkanasy Pdf

Research on Emotion in Organizations comprises chapters describing multidisciplinary research into affect, emotion, and mood in organizations at all levels of analysis, including within-person variation, individual differences, interpersonal exchanges, groups, and organizations.

Author : Victoria Wells,G. R. Foxall
Publisher : Edward Elgar Publishing
Page : 625 pages
File Size : 52,8 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781781005125

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Handbook of Developments in Consumer Behaviour by Victoria Wells,G. R. Foxall Pdf

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

Author : Kim A. Johnston,Maureen Taylor
Publisher : John Wiley & Sons
Page : 600 pages
File Size : 53,6 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781119167518

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The Handbook of Communication Engagement by Kim A. Johnston,Maureen Taylor Pdf

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Author : Tatiana Antipova
Publisher : Springer Nature
Page : 608 pages
File Size : 55,7 Mb
Release : 2022-01-17
Category : Computers
ISBN : 9783030936778

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Digital Science by Tatiana Antipova Pdf

This book gathers selected papers that were submitted to the 2021 International Conference on Digital Science (DSIC 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multidisciplinary research on conference topics. DSIC 2021 was held on October 15–17, 2021. An important characteristic feature of conference is the short publication time and worldwide distribution. Written by respected researchers, the book covers a range of innovative topics related to: digital economics; digital education; digital engineering; digital environmental sciences; digital finance, business and banking; digital health care, hospitals and rehabilitation; digital media; digital medicine, pharma and public health; digital public administration; digital technology and applied sciences. This book may be used for private and professional non-commercial research and classroom use (e.g., sharing the contribution by mail or in hard copy form with research colleagues for their professional non-commercial research and classroom use); for use in presentations or handouts for any level students, researchers, etc.; for the further development of authors’ scientific career (e.g., by citing, and attaching contributions to job or grant application).