Consumer Behaviour And Marketing Research

Author : Dominika Maison
Publisher : Routledge
Page : 238 pages
File Size : 42,7 Mb
Release : 2018-09-24
Category : Business & Economics
ISBN : 9780429883385

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Qualitative Marketing Research by Dominika Maison Pdf

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Author : Suja R. Nair
Publisher : Unknown
Page : 276 pages
File Size : 46,9 Mb
Release : 2004
Category : Electronic
ISBN : OCLC:1074614227

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Consumer Behaviour and Marketing Research by Suja R. Nair Pdf

Author : Ayantunji Gbadamosi
Publisher : Routledge
Page : 434 pages
File Size : 48,6 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781351819053

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Young Consumer Behaviour by Ayantunji Gbadamosi Pdf

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Author : Elizabeth Parsons,Pauline Maclaran
Publisher : Routledge
Page : 233 pages
File Size : 55,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780750687393

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran Pdf

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

Author : Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele
Publisher : SAGE
Page : 299 pages
File Size : 47,7 Mb
Release : 2021-09-29
Category : Business & Economics
ISBN : 9781529765656

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Consumer Behaviour by Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele Pdf

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.

Author : Robert East,Malcolm Wright,Marc Vanhuele
Publisher : SAGE
Page : 345 pages
File Size : 43,7 Mb
Release : 2008-05-19
Category : Business & Economics
ISBN : 9781446241851

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Consumer Behaviour by Robert East,Malcolm Wright,Marc Vanhuele Pdf

'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 51,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698

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Online Consumer Behavior by Angeline Close Pdf

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Anonim
Publisher : Unknown
Page : 203 pages
File Size : 43,8 Mb
Release : 2013
Category : Consumer behavior
ISBN : 9382669310

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Consumer behaviour and marketing research by Anonim Pdf

Author : Cathy M. Neal,Pascale Quester
Publisher : McGraw-Hill Higher Education
Page : 700 pages
File Size : 42,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 0074716921

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Consumer Behaviour by Cathy M. Neal,Pascale Quester Pdf

Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.

Author : P Saravanavel
Publisher : Vikas Publishing House
Page : 760 pages
File Size : 43,8 Mb
Release : 2009-11-01
Category : Consumer behavior
ISBN : 9788125914761

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Marketing Research & Consumer Behaviour by P Saravanavel Pdf

This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

Author : John A. Howard
Publisher : Unknown
Page : 408 pages
File Size : 42,6 Mb
Release : 1989
Category : Consumer behavior
ISBN : CORNELL:31924050716434

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Consumer Behavior in Marketing Strategy by John A. Howard Pdf

Author : Russell Belk,Eileen Fischer,Robert V Kozinets
Publisher : SAGE
Page : 244 pages
File Size : 54,8 Mb
Release : 2012-12-14
Category : Business & Economics
ISBN : 9781446290392

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Qualitative Consumer and Marketing Research by Russell Belk,Eileen Fischer,Robert V Kozinets Pdf

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Author : Matthew Reyes
Publisher : BoD – Books on Demand
Page : 144 pages
File Size : 40,5 Mb
Release : 2020-03-04
Category : Business & Economics
ISBN : 9781789238556

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Consumer Behavior and Marketing by Matthew Reyes Pdf

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

Author : Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele
Publisher : SAGE
Page : 472 pages
File Size : 47,6 Mb
Release : 2016-11-26
Category : Business & Economics
ISBN : 9781473988033

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Consumer Behaviour by Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele Pdf

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Author : George P. Moschis
Publisher : Springer
Page : 208 pages
File Size : 52,7 Mb
Release : 2019-01-31
Category : Business & Economics
ISBN : 9783030050085

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Consumer Behavior over the Life Course by George P. Moschis Pdf

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.