Consumer Behaviour In Food And Healthy Lifestyles

Author : Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman
Publisher : CABI
Page : 225 pages
File Size : 48,9 Mb
Release : 2020-07-09
Category : Business & Economics
ISBN : 9781786392879

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Consumer Behaviour in Food and Healthy Lifestyles by Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman Pdf

This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.

Author : Isaac K. Ngugi,Helen O'Sullivan (Lecturer in marketing),Hanaa Osman
Publisher : Unknown
Page : 128 pages
File Size : 42,8 Mb
Release : 2020
Category : Electronic
ISBN : 1786392895

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Consumer Behaviour in Food and Healthy Lifestyle by Isaac K. Ngugi,Helen O'Sullivan (Lecturer in marketing),Hanaa Osman Pdf

"This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry"--

Author : Wendy Wills,Alizon Draper,Ulla Gustafsson
Publisher : Routledge
Page : 193 pages
File Size : 55,7 Mb
Release : 2015-07-16
Category : Medical
ISBN : 9781317979968

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Food and Public Health by Wendy Wills,Alizon Draper,Ulla Gustafsson Pdf

This book focuses on food policy, and its relationship to public health, as an increasingly important issue in today’s society. Contributors highlight the lack of global regulation in the food supply chain and explore the common tendency to leave regulation to markets and to individual consumer decisions. In a period where there is growing concern about the sustainability of contemporary food systems, this book considers the inadequate response made to issues of food waste where solutions in high income countries are dependent on lifestyle and consumer behaviour. It offers an insight in to the importance of people’s everyday lives in relation to policies on public health, food and sustainability. The text demonstrates the corrosive impact of social inequality, and the futility of identifying lower income consumers as flawed when aiming for food policies that seek to achieve improvements in public health. Factors such as technological developments, ecological concerns and international trade are also taken in to account. This book was originally published as a special issue of Critical Public Health.

Author : Matthew Reyes
Publisher : BoD – Books on Demand
Page : 144 pages
File Size : 42,5 Mb
Release : 2020-03-04
Category : Business & Economics
ISBN : 9781789238556

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Consumer Behavior and Marketing by Matthew Reyes Pdf

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

Author : Lynn Frewer,Hans Van Trijp
Publisher : Woodhead Publishing
Page : 696 pages
File Size : 47,7 Mb
Release : 2006-12-22
Category : Technology & Engineering
ISBN : 9781845692506

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Understanding Consumers of Food Products by Lynn Frewer,Hans Van Trijp Pdf

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice

Author : Felipe Pantoja,Shuang Wu,Nina Krey
Publisher : Springer Nature
Page : 658 pages
File Size : 42,7 Mb
Release : 2020-09-17
Category : Business & Economics
ISBN : 9783030425456

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Enlightened Marketing in Challenging Times by Felipe Pantoja,Shuang Wu,Nina Krey Pdf

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Haywantee Ramkissoon
Publisher : Edward Elgar Publishing
Page : 385 pages
File Size : 51,8 Mb
Release : 2023-11-03
Category : Business & Economics
ISBN : 9781800372498

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Handbook on Tourism and Behaviour Change by Haywantee Ramkissoon Pdf

A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, this comprehensive Handbook serves as a vital reference point for advanced research in tourism and behaviour change. Chapters depict critical reviews and debates on the topic, comprising both theoretical and empirical research illustrated by international case studies to explore strategies for current and future challenges in the field.

Author : Florentine Frentz
Publisher : Springer Nature
Page : 220 pages
File Size : 42,6 Mb
Release : 2020-05-13
Category : Business & Economics
ISBN : 9783658303662

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The Pursuit of Food Well-Being by Florentine Frentz Pdf

Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author:​Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.

Author : Jack A. Bobo
Publisher : Mango Media Inc.
Page : 193 pages
File Size : 46,5 Mb
Release : 2021-05-13
Category : Political Science
ISBN : 9781642505931

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Why Smart People Make Bad Food Choices by Jack A. Bobo Pdf

Harness the Psychology of Food for a Healthy Lifestyle “...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” —Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA 2021 International Book Awards finalist in Health: Diet & Exercise #1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improve your quality of life. Overweight America. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong? Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets. Apply behavioral science to your diet plan. A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits. You can: Understand the psychology behind hidden influences Make better food decisions Fear less and enjoy more the food you eat If you enjoyed books like Eat, Drink, and Be Healthy;SuperLife; How to Be a Conscious Eater; or How Not to Die; you’ll love Why Smart People Make Bad Food Choices.

Author : Lynn J. Frewer,Einar Risvik,Hendrik Schifferstein
Publisher : Springer Science & Business Media
Page : 492 pages
File Size : 49,5 Mb
Release : 2001-08-14
Category : Business & Economics
ISBN : 3540415211

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Food, People and Society by Lynn J. Frewer,Einar Risvik,Hendrik Schifferstein Pdf

This book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique insight into decision making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address fundamental issues to do with predicting food choice, consumer behavior and societal trust into quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

Author : Li-en Lin
Publisher : GRIN Verlag
Page : 44 pages
File Size : 40,8 Mb
Release : 2021-05-05
Category : Business & Economics
ISBN : 9783346401090

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Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits by Li-en Lin Pdf

Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3 (German system - excellent), Munich Business School University of Applied Sciences, language: English, abstract: The goal of the paper is to offer recommendations to the executive and management teams of global quick-service restaurant chains on what marketing strategies they should use to maintain existing consumers and capture future customers. The paper firstly illustrated the influence of consumer healthy eating habits on global quick-service restaurant chains through various academic resources in the literature review. Subsequently, the author has conducted a multiple case study approach with two companies that are either currently or used to be operating business globally to raise the validity and reliability of the research. The final results generated suggested that the changing consumer diet behavior affects the companies significantly through self-consciousness resulted from government policies and mass media influence. Furthermore, the innovative marketing strategies for global fast food restaurant chains will be focusing on introducing and customizing healthy meals on menus, maintaining customer and employee relationships simultaneously, participating in sustainability and CSR programs as well as promoting through digital marketing.

Author : Ogechi Adeola,Robert E. Hinson,A M Sakkthivel
Publisher : Springer Nature
Page : 322 pages
File Size : 54,8 Mb
Release : 2022-05-04
Category : Business & Economics
ISBN : 9783030886783

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Marketing Communications and Brand Development in Emerging Economies Volume I by Ogechi Adeola,Robert E. Hinson,A M Sakkthivel Pdf

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.

Author : Verma, Amit,Srivastava, Kajal,Singh, Shivom,Singh, Hukum
Publisher : IGI Global
Page : 462 pages
File Size : 42,9 Mb
Release : 2017-11-30
Category : Health & Fitness
ISBN : 9781522529712

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Nutraceuticals and Innovative Food Products for Healthy Living and Preventive Care by Verma, Amit,Srivastava, Kajal,Singh, Shivom,Singh, Hukum Pdf

The proper nutrition can aid disease prevention and ensure an overall healthy lifestyle. In nutrition, certain natural and processed foods are particularly useful in achieving and maintaining health goals. Nutraceuticals and Innovative Food Products for Healthy Living and Preventive Care is a comprehensive reference source for the latest research findings on food components that provide health and medical benefits, including the prevention, treatment, and cures for numerous diseases. Featuring extensive coverage on relevant areas such as functional foods, alternative medicine, and nutrition, this publication is an ideal resource for medical practitioners, nutritionists, upper-level students, researchers, and academicians seeking information on the use of food products in health management.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 620 pages
File Size : 50,7 Mb
Release : 2018-09-07
Category : Medical
ISBN : 9781522570400

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Complementary and Alternative Medicine: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

The diagnosis and treatment of disease is a primary concern for health professionals and all of society. With the growing use of alternative medicine, patients can receive a wider scope of potential treatment options. Complementary and Alternative Medicine: Breakthroughs in Research and Practice is a critical reference source for the latest research findings on the application of complementary and alternative medicine in the prevention and treatment of numerous diseases. Highlighting a range of pertinent topics such as herbal remedies, antioxidants, and functional foods, this book is an ideal reference source for medical practitioners, medical professionals, and researchers interested in emerging trends in alternative medicinal practices.

Author : David Holloway,Michael D. Kreger
Publisher : Unknown
Page : 704 pages
File Size : 47,8 Mb
Release : 1992
Category : Agricultural pollution
ISBN : UFL:31262081341926

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Simulation Models, GIS and Nonpoint-source Pollution by David Holloway,Michael D. Kreger Pdf