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Consumer Behaviour in Sport and Events

Daniel Funk,Kostas Alexandris,Heath McDonald

Author : Daniel Funk,Kostas Alexandris,Heath McDonald
Publisher : Routledge
Page : 272 pages
File Size : 48,5 Mb
Release : 2008-10-23
Category : Business & Economics
ISBN : 9781136441622

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Consumer Behaviour in Sport and Events by Daniel Funk,Kostas Alexandris,Heath McDonald Pdf

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Lynn R. Kahle,Angeline G. Close

Author : Lynn R. Kahle,Angeline G. Close
Publisher : Routledge
Page : 360 pages
File Size : 54,9 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9781136917905

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Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn R. Kahle,Angeline G. Close Pdf

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Consumer Behaviour in Sport and Events

Daniel C. Funk

Author : Daniel C. Funk
Publisher : Routledge
Page : 253 pages
File Size : 52,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750686662

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Consumer Behaviour in Sport and Events by Daniel C. Funk Pdf

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

Sport Consumer Behaviour

Kostas Alexandris,Heath McDonald,Daniel C. Funk

Author : Kostas Alexandris,Heath McDonald,Daniel C. Funk
Publisher : Routledge
Page : 345 pages
File Size : 51,8 Mb
Release : 2016-07-18
Category : Business & Economics
ISBN : 9781317431527

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Sport Consumer Behaviour by Kostas Alexandris,Heath McDonald,Daniel C. Funk Pdf

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

International Sports Events

Richard Shipway,Alan Fyall

Author : Richard Shipway,Alan Fyall
Publisher : Routledge
Page : 246 pages
File Size : 53,8 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781136475634

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International Sports Events by Richard Shipway,Alan Fyall Pdf

This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participants and spectators, based on three primary themes: impacts, experiences and identities. The first section of the book contributes to the future development of knowledge by analyzing the impact of sport events and their legacies from economic, environmental, social, sporting, political and cultural perspectives – an understanding of the impacts and potential legacies of sports events is fundamental to their future development. In the second section of the book, the focus moves from impact and legacy issues towards exploring consumer behaviour and participant experiences at a diverse selection of International Sports Events. The emphasis within this section is grounded within the tourism dimension of sports events. Section three of the book highlights the dominant role of identity at a diverse selection of sports events, and demonstrates how that identity is displayed whilst either watching or participating in sport and leisure. The book provides an international analysis drawing on emerging empirical research conducted across a diverse range of sport and leisure activities and contrasting locations. Linked to the three underlying themes of the book, a future research agenda for International Sports Events is provided which is centred on four key pillars: impact, identity, internationalization and interdisciplinary research. This timely book will be of interest to students, researchers and academics studying Event Management, Sport Management and Sport Tourism.

Online Consumer Behavior

Angeline Close

Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 48,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698

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Online Consumer Behavior by Angeline Close Pdf

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era

Faganel, Armand,Rižnar, Igor,Baruca, Arne

Author : Faganel, Armand,Rižnar, Igor,Baruca, Arne
Publisher : IGI Global
Page : 304 pages
File Size : 48,7 Mb
Release : 2021-06-25
Category : Sports & Recreation
ISBN : 9781799867821

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Impacts and Implications for the Sports Industry in the Post-COVID-19 Era by Faganel, Armand,Rižnar, Igor,Baruca, Arne Pdf

The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.

Consumer Behaviour in Sport and Events

Daniel Funk,Kostas Alexandris,Heath McDonald

Author : Daniel Funk,Kostas Alexandris,Heath McDonald
Publisher : Routledge
Page : 253 pages
File Size : 52,6 Mb
Release : 2008-10-23
Category : Business & Economics
ISBN : 9781136441615

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Consumer Behaviour in Sport and Events by Daniel Funk,Kostas Alexandris,Heath McDonald Pdf

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Strategies in Sports Marketing: Technologies and Emerging Trends

Dos Santos, Manuel Alonso

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
Page : 363 pages
File Size : 49,8 Mb
Release : 2014-04-30
Category : Business & Economics
ISBN : 9781466659957

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Strategies in Sports Marketing: Technologies and Emerging Trends by Dos Santos, Manuel Alonso Pdf

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Wang, Cheng Lu

Author : Wang, Cheng Lu
Publisher : IGI Global
Page : 605 pages
File Size : 49,5 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799810490

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Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu Pdf

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Routledge Handbook of Sports Marketing

Simon Chadwick,Nicolas Chanavat,Michel Desbordes

Author : Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Publisher : Routledge
Page : 424 pages
File Size : 47,8 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317584926

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Routledge Handbook of Sports Marketing by Simon Chadwick,Nicolas Chanavat,Michel Desbordes Pdf

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Sports Marketing and the Psychology of Marketing Communication

Lynn R. Kahle,Chris Riley

Author : Lynn R. Kahle,Chris Riley
Publisher : Psychology Press
Page : 442 pages
File Size : 42,9 Mb
Release : 2004-04-12
Category : Business & Economics
ISBN : 9781135616724

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Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle,Chris Riley Pdf

Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area.

Contemporary Sport Marketing

James J. Zhang,Brenda G. Pitts

Author : James J. Zhang,Brenda G. Pitts
Publisher : Routledge
Page : 251 pages
File Size : 44,8 Mb
Release : 2017-02-17
Category : Sports & Recreation
ISBN : 9781351967334

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Contemporary Sport Marketing by James J. Zhang,Brenda G. Pitts Pdf

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Handbook on the Economics of Sport

Wladimir Andreff,Stefan Szymanski

Author : Wladimir Andreff,Stefan Szymanski
Publisher : Edward Elgar Publishing
Page : 849 pages
File Size : 46,7 Mb
Release : 2006
Category : Sports & Recreation
ISBN : 9781847204073

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Handbook on the Economics of Sport by Wladimir Andreff,Stefan Szymanski Pdf

The editors should be commended for taking on such a big task, and succeeding so well. This book should be in the library of every institution where students have to write a paper that may be related to sport, or on the shelf of any lecturer teaching economics or public finance who has even a remote interest in sport. The material is very accessible, and useful in many different settings. Ruud H. Koning, Jahrbücher f. Nationalökonomie u. Statistik Edward Elgar s brilliant market niche is identifying a topic in economics, finding editors who know the area backwards and challenging them to assemble the best cross-section of relevant articles either already published or newly commissioned. Handbook on the Economics of Sport is Edward Elgar at its very best. If you love economics you ll find many fascinating insights here; if you love sport but know little economics then this book is mostly accessible and will teach you a lot; and if you are a sports-mad economist then you will be in hog heaven. Furthermore, if, like this reviewer, you are broadly very sceptical about the reports consultants produce for governments on the supposed economic windfall from hosting a big event or subsidising a stadium then you will get a lot of good counter-arguments in this volume. Indeed there are several chapters on the above theme that I m sure I ll be copying frequently to government officials in years to come. . . The demand for sport is a fascinating subject and it is hard to pick out just one chapter from the second section. Read them all they make a wonderful 65-page treat. . . Part VI was a real feast, a smorgasbord. . . This is a magnificent piece of work and the 36-page index rounds it all off splendidly. John Blundell, Economic Affairs The book covers the most important areas of research of an emerging economic sub-discipline spanning the past half a century. It serves admirably the purpose of an introduction into the rich and growing area of reflection for all concerned. . . the editors and authors of the Handbook have done a commendable job of accumulating sophisticated material for many economists, managers, politicians and self-conscious fans, who are sure to find excellent training ground for the whole heptathlon. . . This book will be invaluable for advanced students investigating professional sport. From the point of view of lawyers, particularly those engaged with the relationship between law and sports governance, the Handbook offers invaluable analysis of the economic issues that are alluded to in those debates but rarely examined in detail. . . These insights will also prove useful for policy analysts and sports administrators for whom many sections should be considered mandatory reading. Aleksander Sulejewicz, Journal of Contemporary European Research Over 800 pages on the economics of sport. What a feast! What a treat! The editors have done a wonderful job both in terms of breadth from David Beckham to child labour in Pakistan and depth, tournaments and luxury taxes for example. . . The 86 chapters are uniformly of a very high standard and illuminating. And there are real gems in some of the contributions. British Journal on the Economics of Sport This very interesting and comprehensive book achieves its objective, namely to present an overview of research in sports economics at an introductory level. . . [The editors] have produced an excellent reference book that belongs in all academic institutions libraries. It provides extensive introduction to the growing body of literature in the rising field of economics of sport. The book s relevant monographs should be read by institutions, cities and countries prior to their committing major resources towards sports facilities or a sporting event. James Angresano, Journal of Sports Economics One could think of this book as the sports-and-economics counterpart to Joy of Cooking, because it will satisfy the needs of those with a keen interest in such subjects as the

Proceedings of the 1993 World Marketing Congress

M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem

Author : M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem
Publisher : Springer
Page : 675 pages
File Size : 41,8 Mb
Release : 2015-06-20
Category : Business & Economics
ISBN : 9783319173238

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Proceedings of the 1993 World Marketing Congress by M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem Pdf

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Consumer Behaviour In Sport And Events

Consumer Behaviour in Sport and Events by Daniel Funk,Kostas Alexandris,Heath McDonald Pdf

Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn R. Kahle,Angeline G. Close Pdf

Consumer Behaviour in Sport and Events by Daniel C. Funk Pdf

Sport Consumer Behaviour by Kostas Alexandris,Heath McDonald,Daniel C. Funk Pdf

International Sports Events by Richard Shipway,Alan Fyall Pdf

Online Consumer Behavior by Angeline Close Pdf

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era by Faganel, Armand,Rižnar, Igor,Baruca, Arne Pdf

Consumer Behaviour in Sport and Events by Daniel Funk,Kostas Alexandris,Heath McDonald Pdf

Strategies in Sports Marketing: Technologies and Emerging Trends by Dos Santos, Manuel Alonso Pdf

Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu Pdf

Routledge Handbook of Sports Marketing by Simon Chadwick,Nicolas Chanavat,Michel Desbordes Pdf

Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle,Chris Riley Pdf

Contemporary Sport Marketing by James J. Zhang,Brenda G. Pitts Pdf

Handbook on the Economics of Sport by Wladimir Andreff,Stefan Szymanski Pdf

Proceedings of the 1993 World Marketing Congress by M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem Pdf

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