Proceedings Of The 1993 World Marketing Congress

Author : M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem
Publisher : Springer
Page : 675 pages
File Size : 55,5 Mb
Release : 2015-06-20
Category : Business & Economics
ISBN : 9783319173238

Get Book

Proceedings of the 1993 World Marketing Congress by M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem Pdf

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author : Samsinar MD Sidin,Ajay K. Manrai
Publisher : Springer
Page : 655 pages
File Size : 42,8 Mb
Release : 2015-06-25
Category : Business & Economics
ISBN : 9783319173207

Get Book

Proceedings of the 1997 World Marketing Congress by Samsinar MD Sidin,Ajay K. Manrai Pdf

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : K. Grant,I. Walker
Publisher : Springer
Page : 554 pages
File Size : 40,8 Mb
Release : 2015-06-29
Category : Business & Economics
ISBN : 9783319173115

Get Book

Proceedings of the 1995 World Marketing Congress by K. Grant,I. Walker Pdf

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Michael Levy,Dhruv Grewal
Publisher : Springer
Page : 681 pages
File Size : 55,7 Mb
Release : 2015-01-29
Category : Business & Economics
ISBN : 9783319131597

Get Book

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by Michael Levy,Dhruv Grewal Pdf

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Academy of Marketing Science
Publisher : Unknown
Page : 503 pages
File Size : 54,6 Mb
Release : 1999
Category : Electronic
ISBN : 0939783029

Get Book

Proceedings of the ninth world marketing congress by Academy of Marketing Science Pdf

Author : Roger Gomes
Publisher : Springer
Page : 332 pages
File Size : 53,9 Mb
Release : 2015-01-23
Category : Business & Economics
ISBN : 9783319131474

Get Book

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by Roger Gomes Pdf

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : J. Christopher Westland
Publisher : Bloomsbury Publishing
Page : 380 pages
File Size : 50,7 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137520197

Get Book

Global Innovation Management by J. Christopher Westland Pdf

This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component. New to this Edition: - Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world - Fully updated and extended case studies on world-leading companies - Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance - Coverage of new topics such as open innovation and service innovation - Expanded coverage of the tools and methods needed to understand financial gain and risk

Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Springer
Page : 505 pages
File Size : 46,6 Mb
Release : 2015-06-09
Category : Business & Economics
ISBN : 9783319173566

Get Book

Global Perspectives in Marketing for the 21st Century by Ajay K. Manrai,H. Lee Meadow Pdf

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Academy of Marketing Science Staff
Publisher : Unknown
Page : 275 pages
File Size : 46,6 Mb
Release : 1987-01-01
Category : Electronic
ISBN : 0783781237

Get Book

World Marketing Congress by Academy of Marketing Science Staff Pdf

Author : Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague
Publisher : Kogan Page Publishers
Page : 400 pages
File Size : 55,6 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9780749475864

Get Book

Market Research in Practice by Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague Pdf

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Author : Ken Grant,Ian Walker
Publisher : Unknown
Page : 128 pages
File Size : 46,8 Mb
Release : 1995
Category : Marketing
ISBN : OCLC:37091110

Get Book

Proceedings of the Seventh Bi-annual World Marketing Congress, Melbourne, Australia, July 6-1-, [i.e. 6-10] 1995 by Ken Grant,Ian Walker Pdf

Author : Kirk Plangger
Publisher : Springer
Page : 417 pages
File Size : 52,8 Mb
Release : 2015-10-20
Category : Business & Economics
ISBN : 9783319241487

Get Book

Thriving in a New World Economy by Kirk Plangger Pdf

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author : Robert L. King
Publisher : Springer
Page : 115 pages
File Size : 50,8 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319173863

Get Book

Minority Marketing: Research Perspectives for the 1990s by Robert L. King Pdf

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Jean-Charles Chebat,A. Ben Oumlil
Publisher : Springer
Page : 538 pages
File Size : 41,5 Mb
Release : 2015-05-19
Category : Business & Economics
ISBN : 9783319173832

Get Book

Proceedings of the 1998 Multicultural Marketing Conference by Jean-Charles Chebat,A. Ben Oumlil Pdf

​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Unknown
Page : 128 pages
File Size : 45,5 Mb
Release : 2015
Category : Marketing
ISBN : 331917357X

Get Book

Global Perspectives in Marketing for the 21st Century by Ajay K. Manrai,H. Lee Meadow Pdf

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.