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Author : Dr.M.s.Narasimhamdr. G. Rama krishna
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 48,8 Mb
Release : 2024-05-20
Category : Antiques & Collectibles
ISBN : 9789388805476
Author : Henry Assael
Publisher : Unknown
Page : 664 pages
File Size : 49,7 Mb
Release : 2004
Category : Business & Economics
ISBN : PSU:000059294320
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
Author : Roger Bennett
Publisher : Unknown
Page : 400 pages
File Size : 52,7 Mb
Release : 1998
Category : Export marketing
ISBN : PSU:000046233950
Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Author : Joyal Philip
Publisher : Unknown
Page : 70 pages
File Size : 54,6 Mb
Release : 2020-11-23
Category : Electronic
ISBN : 3346362620
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody's life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information's from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmak
Author : Leon G. Schiffman,Leslie Lazar Kanuk
Publisher : Prentice Hall
Page : 762 pages
File Size : 46,5 Mb
Release : 1987
Category : Business & Economics
ISBN : WISC:89014702575
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning presented in the first chapter, this model serves as a structural framework for the concepts the building blocks examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Author : Francis Srun
Publisher : Springer
Page : 226 pages
File Size : 47,5 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9783319455259
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.
Author : Anonim
Publisher : Unknown
Page : 452 pages
File Size : 48,5 Mb
Release : 2007
Category : Business
ISBN : CORNELL:31924083436448
Author : René Y. Darmon,Michel Laroche,John V. Petrof
Publisher : Unknown
Page : 994 pages
File Size : 41,7 Mb
Release : 1989
Category : Marketing
ISBN : NWU:35556019890805
Author : Anonim
Publisher : Unknown
Page : 446 pages
File Size : 52,8 Mb
Release : 1996
Category : Consumer behavior
ISBN : CORNELL:31924059709356
Author : Charles River Associates
Publisher : Unknown
Page : 204 pages
File Size : 47,7 Mb
Release : 1978
Category : Consumers
ISBN : UOM:39015075335029
Author : Anonim
Publisher : Unknown
Page : 782 pages
File Size : 49,9 Mb
Release : 2010
Category : India
ISBN : UCLA:L0103161402
Author : Patrick J. Welch,Gerry F. Welch
Publisher : Wiley Global Education
Page : 504 pages
File Size : 46,7 Mb
Release : 2016-02-19
Category : Business & Economics
ISBN : 9781119220220
Economics: Theory & Practice, 11th Edition by Patrick J. Welch and Gerry F. Welch connects theory to the practice of economics and the everyday world through examples and applications, debates, and critical thinking cases—some that are classics in the field and others that are fresh and up-to-date. Its balanced coverage of microeconomics and macroeconomics, flexibility in topic coverage order, and the use of appendices and chapter sections to shorten or deepen course material offer a choice of levels and sequences for a course.
Author : Ralph L. Day
Publisher : Unknown
Page : 216 pages
File Size : 44,8 Mb
Release : 1979
Category : Consumer behavior
ISBN : UOM:35128000858280
Author : Anonim
Publisher : Unknown
Page : 1482 pages
File Size : 42,8 Mb
Release : 2003-03
Category : Corporations
ISBN : CORNELL:31924088635044
Author : Anonim
Publisher : Unknown
Page : 220 pages
File Size : 41,8 Mb
Release : 1979
Category : Electronic
ISBN : WISC:89098947799