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Author : Ralph L. Day
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 1999-12-01
Category : Electronic
ISBN : 0922279128
Author : Anonim
Publisher : Unknown
Page : 572 pages
File Size : 50,8 Mb
Release : 2003
Category : Consumer behavior
ISBN : WISC:89099258675
Author : Anonim
Publisher : Unknown
Page : 628 pages
File Size : 47,9 Mb
Release : 1999
Category : Electronic
ISBN : WISC:89099258691
Author : Ralph L. Day
Publisher : Unknown
Page : 174 pages
File Size : 42,7 Mb
Release : 1983
Category : Consumer complaints
ISBN : IND:39000009070645
Author : Anonim
Publisher : Unknown
Page : 166 pages
File Size : 44,9 Mb
Release : 1983
Category : Consumer complaints
ISBN : WISC:89030509053
Author : Richard L. Oliver
Publisher : Routledge
Page : 969 pages
File Size : 50,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460213
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : Ralph L. Day,H. Keith Hunt
Publisher : Unknown
Page : 194 pages
File Size : 41,8 Mb
Release : 1980
Category : Consumer behavior
ISBN : IND:30000001690894
Author : Anonim
Publisher : Unknown
Page : 112 pages
File Size : 55,6 Mb
Release : 1982
Category : Consumer complaints
ISBN : IND:30000004105502
Author : Ralph L. Day,H. Keith Hunt
Publisher : Unknown
Page : 239 pages
File Size : 45,6 Mb
Release : 1996-01-01
Category : Electronic
ISBN : 0922279098
Author : Wen-Jan Tuan
Publisher : Unknown
Page : 304 pages
File Size : 55,9 Mb
Release : 1998
Category : Electronic
ISBN : WISC:89068444249
Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 55,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460220
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : Roland T. Rust,Richard L. Oliver
Publisher : SAGE
Page : 201 pages
File Size : 40,8 Mb
Release : 1994
Category : Business & Economics
ISBN : 9780803949201
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Author : Yuan Gao
Publisher : IGI Global
Page : 330 pages
File Size : 44,9 Mb
Release : 2005-01-01
Category : Computers
ISBN : 9781591403296
Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author : Robert East,Malcolm Wright,Marc Vanhuele
Publisher : SAGE
Page : 345 pages
File Size : 41,5 Mb
Release : 2008-05-19
Category : Business & Economics
ISBN : 9781446241851
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Author : Charmine E. J. Härtel,Neal M. Ashkanasy,Wilfred J. Zerbe
Publisher : Emerald Group Publishing
Page : 363 pages
File Size : 43,8 Mb
Release : 2011-07-29
Category : Business & Economics
ISBN : 9781780522098
The theme of this volume, What Have We Learned? Ten Years On, provides a wonderful tour of the ways in which emotions research has advanced the way in which we conceive of work and its possibilities for adding value to life.