Consumer Psychology A Study Guide To Qualitative Research Methods

Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
Publisher : Verlag Barbara Budrich
Page : 168 pages
File Size : 46,8 Mb
Release : 2016-04-18
Category : Business & Economics
ISBN : 9783847408918

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Consumer Psychology: A Study Guide to Qualitative Research Methods by Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens Pdf

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Author : Dominika Maison
Publisher : Routledge
Page : 238 pages
File Size : 49,6 Mb
Release : 2018-09-24
Category : Business & Economics
ISBN : 9780429883385

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Qualitative Marketing Research by Dominika Maison Pdf

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Author : Paul Hackett
Publisher : Psychology Press
Page : 352 pages
File Size : 40,6 Mb
Release : 2015-08-20
Category : Psychology
ISBN : 9781317690283

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Qualitative Research Methods in Consumer Psychology by Paul Hackett Pdf

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Author : Frank R. Kardes,Paul P. Herr,Norbert Schwarz
Publisher : Routledge
Page : 1333 pages
File Size : 40,5 Mb
Release : 2019-04-15
Category : Psychology
ISBN : 9780429687594

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Handbook of Research Methods in Consumer Psychology by Frank R. Kardes,Paul P. Herr,Norbert Schwarz Pdf

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Author : Paul Hackett
Publisher : Taylor & Francis
Page : 418 pages
File Size : 54,9 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781317280415

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Quantitative Research Methods in Consumer Psychology by Paul Hackett Pdf

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
Page : 609 pages
File Size : 49,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781847204127

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Handbook of Qualitative Research Methods in Marketing by Russell W. Belk Pdf

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Author : Russell Belk,Eileen Fischer,Robert V Kozinets
Publisher : SAGE
Page : 243 pages
File Size : 43,9 Mb
Release : 2012-12-14
Category : Business & Economics
ISBN : 9781446272060

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Qualitative Consumer and Marketing Research by Russell Belk,Eileen Fischer,Robert V Kozinets Pdf

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Author : Steven J. Taylor,Robert Bogdan,Marjorie DeVault
Publisher : John Wiley & Sons
Page : 420 pages
File Size : 50,7 Mb
Release : 2015-10-19
Category : Psychology
ISBN : 9781118767214

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Introduction to Qualitative Research Methods by Steven J. Taylor,Robert Bogdan,Marjorie DeVault Pdf

An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. Unique in the market, this book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how methods are used in actual practice. This updated fourth edition includes all new case studies, with additional coverage of mixed methods, non-sociological settings, funding, and a sample interview guide. The studies profiled are accompanied by observation field notes, and the text includes additional readings for both students and instructors. More than just theory, this guide is designed to give you a real-world practitioner's view of how qualitative research is handled every step of the way. Many different disciplines rely on qualitative research as a method of inquiry, to gain an in-depth understanding of human behavior and the governing forces behind it. Qualitative research asks "why" and "how," and the data is frequently complex and difficult to measure. This book shows you how to effectively handle qualitative work, regardless of where it's being applied. Understand the strengths and limitations of qualitative data Learn how experts work around common methodological issues Compare actual field notes to the qualitative studies they generated Examine the full range of qualitative methods throughout the research process Whether you're studying sociology, psychology, marketing, or any number of other fields, especially in the social and behavioral sciences, human behavior is the central concern of your work. So what drives human behavior? That's what qualitative research helps to explain. Introduction to Qualitative Research Methods gives you the foundation you need to begin seeking answers.

Author : Peter J Burke
Publisher : Routledge
Page : 349 pages
File Size : 43,5 Mb
Release : 2016-09-15
Category : Psychology
ISBN : 9781351968539

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Elements of Inquiry by Peter J Burke Pdf

• Fundamental concepts and rules of research are explained for both consumers and producers of research reports. • The philosophical basis of research is examined and set forth as the foundation of a formal method of inquiry. • Clearly presents guidelines for research and demonstrates their use in the design and improvement of programs. • Provides guidance on what one should do as well as on what one should not to do in conducting research. • Numerous practical examples amply demonstrate the principles presented in this book. • End-of-chapter exercises provide an opportunity to apply the constructs discussed in the chapters. • An Instructor’s Guide is included with your examination copy. Table of Contents Part I: The Beginning Chapter 1: Research As Inquiry Chapter 2: Consuming Research Part II The Rules Chapter 3: The Theoretical Basis of Research Chapter 4: The Purpose of the Study Chapter 5: The Design of the Study Chapter 6: Know the Evidence Chapter 7: Know the Evidence Source Chapter 8: Gather the Evidence Chapter 9: Review the Evidence Chapter 10: Display the Findings Chapter 11: Answer the Question Chapter 12: Determine Closure Part III Resources Chapter 13: Research in Action Chapter 14: Annotated Bibliography Glossary Composite Bibliography Subject Index Appendix

Author : Krittinee Nuttavuthisit
Publisher : Springer
Page : 315 pages
File Size : 47,9 Mb
Release : 2019-02-13
Category : Business & Economics
ISBN : 9789811361425

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Qualitative Consumer and Marketing Research by Krittinee Nuttavuthisit Pdf

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.

Author : Dominika Maison
Publisher : Unknown
Page : 128 pages
File Size : 44,5 Mb
Release : 2019
Category : Marketing research
ISBN : 0429467028

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Qualitative Marketing Research by Dominika Maison Pdf

Author : Paul M.W. Hackett,James M. Suvak,Ava Gordley-Smith
Publisher : Taylor & Francis
Page : 108 pages
File Size : 52,6 Mb
Release : 2023-04-05
Category : Psychology
ISBN : 9781000891591

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Projective Techniques and Sort-Based Research Methods by Paul M.W. Hackett,James M. Suvak,Ava Gordley-Smith Pdf

Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these. This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique. The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.

Author : Peter Banister,Geoff Bunn,Erica Burman,John Daniels,Paul Duckett,Dan Goodley,Rebecca Lawthom,Ian Parker,Katherine Runswick-Cole,Judith Sixsmith,Sophie Smailes,Carol Tindall,Pauline Whelan
Publisher : McGraw-Hill Education (UK)
Page : 250 pages
File Size : 50,6 Mb
Release : 2011-10-16
Category : Psychology
ISBN : 9780335243068

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Qualitative Methods in Psychology: a Research Guide by Peter Banister,Geoff Bunn,Erica Burman,John Daniels,Paul Duckett,Dan Goodley,Rebecca Lawthom,Ian Parker,Katherine Runswick-Cole,Judith Sixsmith,Sophie Smailes,Carol Tindall,Pauline Whelan Pdf

Providing an accessible introduction to qualitative methods, this book combines a solid grounding in the theory behind research methods, with a practical guide to conducting qualitative investigations, and a critical assessment of these methods. Thoroughly revised, the new edition reflects the changes that have taken place in research methods in recent years and features a new three part layout, with the individual sections covering: Orientations – broad considerations about qualitative research Methodologies – includes worked examples of major different qualitative research approaches: observation, ethnography, interviewing, personal construct, psychosocial analysis, narrative enquiry and historical analyses Representations – a guide to writing up qualitative research, with an emphasis on reflexivity and ethics The new edition covers the BPS syllabus for qualitative methods and includes new chapters on: Phenomenology Psychosocial analysis Narrative inquiry Future directions for qualitative research Emerging forms of representation Problems in qualitative research Qualitative Methods in Psychology 2nd edition is key reading for psychology students and professionals who use psychological research methods in their work.

Author : Paul M. W. Hackett,Christopher M. Hayre
Publisher : Routledge
Page : 644 pages
File Size : 51,5 Mb
Release : 2020-12-02
Category : Psychology
ISBN : 9781000263985

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Handbook of Ethnography in Healthcare Research by Paul M. W. Hackett,Christopher M. Hayre Pdf

This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic view of ethnography within medical contexts. This edited volume is organized around major methodological themes, such as ethics, interviews, narrative analysis and mixed methods. Through the use of case studies, it illustrates how methodological considerations for ethnographic healthcare research are distinct from those in other fields. It has detailed content on the methodological facets of undertaking ethnography for prospective researchers to help them to conduct research in both an ethical and safe manner. It also highlights important issues such as the role of the researcher as the key research instrument, exploring how one’s social behaviours enable the researcher to ‘get closer’ to his/her participants and thus uncover original phenomena. Furthermore, it invites critical discussion of applied methodological strategies within the global academic community by pushing forward the use of ethnography to enhance the body of knowledge in the field. The book offers an original guide for advanced students, prospective ethnographers, and healthcare professionals aiming to utilize this methodological approach.

Author : Paul M. W. Hackett
Publisher : Routledge
Page : 110 pages
File Size : 47,7 Mb
Release : 2020-10-01
Category : Medical
ISBN : 9781351013970

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Declarative Mapping Sentences in Qualitative Research by Paul M. W. Hackett Pdf

In this book, Hackett introduces the traditional usage of the mapping sentence within quantitative research, reviews its philosophical underpinnings, and proposes the "declarative mapping sentence" as an instrument and approach to qualitative scholarship. With a helpful glossary and a range of illustrative tables, Hackett takes the reader through a straightforward introduction to mapping sentences and their construction, before discussing declarative mapping sentences and possible future research directions. This innovative direction for social research provides a flexible structure for research domain, and it allows qualitative research results to be uniformly sorted. Declarative Mapping Sentences in Qualitative Research will be essential reading for researchers, academics, and postgraduate students in the fields of qualitative psychology and psychological methods, as well as philosophical psychology and social science research methods.