Handbook Of Research Methods In Consumer Psychology

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Handbook of Research Methods in Consumer Psychology

Frank R. Kardes,Paul M. Herr,Norbert Schwarz
Handbook of Research Methods in Consumer Psychology Book PDF

Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
Publisher : Routledge
Page : 528 pages
File Size : 46,7 Mb
Release : 2019-04-15
Category : Psychology
ISBN : 9781351137706

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Handbook of Research Methods in Consumer Psychology by Frank R. Kardes,Paul M. Herr,Norbert Schwarz Pdf

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Consumer Psychology: A Study Guide to Qualitative Research Methods

Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
Consumer Psychology A Study Guide to Qualitative Research Methods Book PDF

Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
Publisher : Verlag Barbara Budrich
Page : 168 pages
File Size : 52,8 Mb
Release : 2016-04-18
Category : Business & Economics
ISBN : 9783847408918

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Consumer Psychology: A Study Guide to Qualitative Research Methods by Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens Pdf

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Handbook of Consumer Psychology

Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Handbook of Consumer Psychology Book PDF

Author : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publisher : Psychology Press
Page : 1892 pages
File Size : 42,7 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781136676208

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes Pdf

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Handbook of Consumer Psychology

Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Handbook of Consumer Psychology Book PDF

Author : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publisher : Routledge
Page : 1296 pages
File Size : 40,8 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781136676215

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes Pdf

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Quantitative Research Methods in Consumer Psychology

Paul Hackett
Quantitative Research Methods in Consumer Psychology Book PDF

Author : Paul Hackett
Publisher : Taylor & Francis
Page : 418 pages
File Size : 53,9 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781317280415

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Quantitative Research Methods in Consumer Psychology by Paul Hackett Pdf

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Handbook of Consumer Behavior

Thomas S. Robertson,Harold H. Kassarjian
Handbook of Consumer Behavior Book PDF

Author : Thomas S. Robertson,Harold H. Kassarjian
Publisher : Prentice Hall
Page : 634 pages
File Size : 51,5 Mb
Release : 1991
Category : Consumer behavior
ISBN : UCSC:32106018498300

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Handbook of Consumer Behavior by Thomas S. Robertson,Harold H. Kassarjian Pdf

An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.

Qualitative Research Methods in Consumer Psychology

Paul Hackett
Qualitative Research Methods in Consumer Psychology Book PDF

Author : Paul Hackett
Publisher : Psychology Press
Page : 386 pages
File Size : 42,7 Mb
Release : 2015-08-20
Category : Psychology
ISBN : 9781317690276

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Qualitative Research Methods in Consumer Psychology by Paul Hackett Pdf

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Handbook of Qualitative Research Methods in Marketing

Russell W. Belk
Handbook of Qualitative Research Methods in Marketing Book PDF

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
Page : 609 pages
File Size : 50,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781847204127

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Handbook of Qualitative Research Methods in Marketing by Russell W. Belk Pdf

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Research Methods in Consumer Law

Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito
Research Methods in Consumer Law Book PDF

Author : Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito
Publisher : Edward Elgar Publishing
Page : 584 pages
File Size : 46,7 Mb
Release : 2024-05-11
Category : Consumer credit
ISBN : 9781785366611

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Research Methods in Consumer Law by Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito Pdf

Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard for jumping to the heart of contemporary issues and equips researchers with a starter’s kit to weave together rich traditions, ranging from socio-economics to behavioural analysis.

Handbook of Research Methods for Studying Daily Life

Matthias R. Mehl,Tamlin S. Conner
Handbook of Research Methods for Studying Daily Life Book PDF

Author : Matthias R. Mehl,Tamlin S. Conner
Publisher : Guilford Publications
Page : 705 pages
File Size : 55,8 Mb
Release : 2013-10-01
Category : Psychology
ISBN : 9781462513055

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Handbook of Research Methods for Studying Daily Life by Matthias R. Mehl,Tamlin S. Conner Pdf

Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyday environments, rather than in the laboratory. The volume thoroughly describes experience sampling methods, diary methods, physiological measures, and other self-report and non-self-report tools that allow for repeated, real-time measurement in natural settings. Practical guidance is provided to help the reader design a high-quality study, select and implement appropriate methods, and analyze the resulting data using cutting-edge statistical techniques. Applications across a wide range of psychological subfields and research areas are discussed in detail.

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Suki, Norazah Mohd
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement Book PDF

Author : Suki, Norazah Mohd
Publisher : IGI Global
Page : 374 pages
File Size : 40,8 Mb
Release : 2016-07-22
Category : Business & Economics
ISBN : 9781522507475

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Suki, Norazah Mohd Pdf

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

APA Handbook of Consumer Psychology

Lynn R. Kahle,Tina M. Lowrey,Joel Huber
APA Handbook of Consumer Psychology Book PDF

Author : Lynn R. Kahle,Tina M. Lowrey,Joel Huber
Publisher : American Psychological Association (APA)
Page : 716 pages
File Size : 45,6 Mb
Release : 2021-12-07
Category : Consumer behavior
ISBN : 1433836424

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APA Handbook of Consumer Psychology by Lynn R. Kahle,Tina M. Lowrey,Joel Huber Pdf

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

The Cambridge Handbook of Consumer Psychology

Cait Lamberton,Derek D. Rucker,Stephen A. Spiller
The Cambridge Handbook of Consumer Psychology Book PDF

Author : Cait Lamberton,Derek D. Rucker,Stephen A. Spiller
Publisher : Cambridge University Press
Page : 873 pages
File Size : 45,7 Mb
Release : 2023-04-06
Category : Psychology
ISBN : 9781009243940

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The Cambridge Handbook of Consumer Psychology by Cait Lamberton,Derek D. Rucker,Stephen A. Spiller Pdf

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Handbook of Research Methods in Industrial and Organizational Psychology

Steven G. Rogelberg
Handbook of Research Methods in Industrial and Organizational Psychology Book PDF

Author : Steven G. Rogelberg
Publisher : John Wiley & Sons
Page : 536 pages
File Size : 41,5 Mb
Release : 2008-04-15
Category : Psychology
ISBN : 9780470756577

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Handbook of Research Methods in Industrial and Organizational Psychology by Steven G. Rogelberg Pdf

Handbook of Research Methods in Industrial and Organizational Psychology is a comprehensive and contemporary treatment of research philosophies, approaches, tools, and techniques indigenous to industrial and organizational psychology. Only available research handbook for Industrial & Organizational Psychology. Contributors are leading methodological & measurement scholars. Excellent balance of practical and theoretical insights which will be of interest to both novice and experienced organizational researchers. Great companion to the content-oriented Handbooks. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com

Routledge International Handbook of Consumer Psychology

Cathrine V. Jansson-Boyd,Magdalena J. Zawisza
Routledge International Handbook of Consumer Psychology Book PDF

Author : Cathrine V. Jansson-Boyd,Magdalena J. Zawisza
Publisher : Routledge
Page : 730 pages
File Size : 51,8 Mb
Release : 2016-11-18
Category : Business & Economics
ISBN : 9781317539933

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Routledge International Handbook of Consumer Psychology by Cathrine V. Jansson-Boyd,Magdalena J. Zawisza Pdf

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.