Qualitative Research Methods In Consumer Psychology

Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
Publisher : Verlag Barbara Budrich
Page : 168 pages
File Size : 44,9 Mb
Release : 2016-04-18
Category : Business & Economics
ISBN : 9783847408918

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Consumer Psychology: A Study Guide to Qualitative Research Methods by Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens Pdf

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Author : Paul Hackett
Publisher : Psychology Press
Page : 386 pages
File Size : 46,5 Mb
Release : 2015-08-20
Category : Psychology
ISBN : 9781317690276

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Qualitative Research Methods in Consumer Psychology by Paul Hackett Pdf

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Author : Paul Hackett
Publisher : Psychology Press
Page : 352 pages
File Size : 44,6 Mb
Release : 2015-08-20
Category : Psychology
ISBN : 9781317690283

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Qualitative Research Methods in Consumer Psychology by Paul Hackett Pdf

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Author : Dominika Maison
Publisher : Routledge
Page : 238 pages
File Size : 44,5 Mb
Release : 2018-09-24
Category : Business & Economics
ISBN : 9780429883385

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Qualitative Marketing Research by Dominika Maison Pdf

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Author : Paul Hackett
Publisher : Taylor & Francis
Page : 418 pages
File Size : 45,5 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781317280415

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Quantitative Research Methods in Consumer Psychology by Paul Hackett Pdf

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Author : Frank R. Kardes,Paul P. Herr,Norbert Schwarz
Publisher : Routledge
Page : 1333 pages
File Size : 53,7 Mb
Release : 2019-04-15
Category : Psychology
ISBN : 9780429687594

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Handbook of Research Methods in Consumer Psychology by Frank R. Kardes,Paul P. Herr,Norbert Schwarz Pdf

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
Page : 609 pages
File Size : 52,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781847204127

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Handbook of Qualitative Research Methods in Marketing by Russell W. Belk Pdf

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Author : Russell W. Belk
Publisher : Emerald Group Publishing
Page : 296 pages
File Size : 45,6 Mb
Release : 2017-08-18
Category : Business & Economics
ISBN : 9781787144910

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Qualitative Consumer Research by Russell W. Belk Pdf

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.

Author : Russell Belk,Eileen Fischer,Robert V Kozinets
Publisher : SAGE
Page : 244 pages
File Size : 46,6 Mb
Release : 2012-12-14
Category : Business & Economics
ISBN : 9781446290392

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Qualitative Consumer and Marketing Research by Russell Belk,Eileen Fischer,Robert V Kozinets Pdf

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Author : Krittinee Nuttavuthisit
Publisher : Springer
Page : 315 pages
File Size : 42,7 Mb
Release : 2019-02-13
Category : Business & Economics
ISBN : 9789811361425

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Qualitative Consumer and Marketing Research by Krittinee Nuttavuthisit Pdf

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.

Author : Gaston Ares,Paula Varela
Publisher : Woodhead Publishing
Page : 582 pages
File Size : 48,6 Mb
Release : 2018-01-02
Category : Technology & Engineering
ISBN : 9780081012581

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Methods in Consumer Research, Volume 1 by Gaston Ares,Paula Varela Pdf

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
Publisher : Routledge
Page : 528 pages
File Size : 49,6 Mb
Release : 2019-04-15
Category : Psychology
ISBN : 9781351137706

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Handbook of Research Methods in Consumer Psychology by Frank R. Kardes,Paul M. Herr,Norbert Schwarz Pdf

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Author : Dominika Maison
Publisher : Unknown
Page : 128 pages
File Size : 44,9 Mb
Release : 2019
Category : Marketing research
ISBN : 0429467028

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Qualitative Marketing Research by Dominika Maison Pdf

Author : Constance T. Fischer
Publisher : Elsevier
Page : 506 pages
File Size : 48,9 Mb
Release : 2011-04-28
Category : Psychology
ISBN : 9780080454122

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Qualitative Research Methods for Psychologists by Constance T. Fischer Pdf

Qualitative Research Methods for Psychologists is a collection of 14 original articles that teaches readers how to conduct qualitative research. Instead of characterizing and justifying certain methods, the contributors show by means of actual research studies what assumptions, procedures, and dilemmas they encountered. Fischer's introduction, which emphasizes the practical nature of qualitative research and the closing chapter, which uses a question-and-answer format to investigate, among other subjects, what is scientific about qualitative research, are complemented by a glossary and other features that increase the book's utility and value. Addresses a range of practical examples from different traditions such as phenomology, grounded theory, ethnography and discourse analysis through actual case studies Discusses various methodology and combinations of methods like assimilation analysis, dialogal approach, intuitive inquiry, and conceptual encounter Terms are defined within chapters and/or in a glossary Helps readers bridge from experimental to qualitative methods Provides in-depth, philosophically grounded, and compelling research findings Includes practical introduction about steps in qualitative research

Author : Rajagopal
Publisher : Business Expert Press
Page : 196 pages
File Size : 49,8 Mb
Release : 2019-01-31
Category : Business & Economics
ISBN : 9781949991024

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Qualitative Marketing Research by Rajagopal Pdf

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.