Content Strategy In Technical Communication

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Content Strategy in Technical Communication

Guiseppe Getto,Jack Labriola,Sheryl Ruszkiewicz
Content Strategy in Technical Communication Book PDF

Author : Guiseppe Getto,Jack Labriola,Sheryl Ruszkiewicz
Publisher : Routledge
Page : 212 pages
File Size : 42,8 Mb
Release : 2019-09-19
Category : Language Arts & Disciplines
ISBN : 9780429574986

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Content Strategy in Technical Communication by Guiseppe Getto,Jack Labriola,Sheryl Ruszkiewicz Pdf

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.

Content Strategy

Guiseppe Getto,Jack T. Labriola,Sheryl Ruszkiewicz
Content Strategy Book PDF

Author : Guiseppe Getto,Jack T. Labriola,Sheryl Ruszkiewicz
Publisher : Taylor & Francis
Page : 226 pages
File Size : 41,9 Mb
Release : 2022-11-30
Category : Technology & Engineering
ISBN : 9781000770957

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Content Strategy by Guiseppe Getto,Jack T. Labriola,Sheryl Ruszkiewicz Pdf

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

The Language of Content Strategy

Scott Abel,Rahel Anne Bailie
The Language of Content Strategy Book PDF

Author : Scott Abel,Rahel Anne Bailie
Publisher : XML Press
Page : 136 pages
File Size : 53,5 Mb
Release : 2014-02-15
Category : Computers
ISBN : 9781492001966

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The Language of Content Strategy by Scott Abel,Rahel Anne Bailie Pdf

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

Content Strategy

Rahel Anne Bailie,Noz Urbina
Content Strategy Book PDF

Author : Rahel Anne Bailie,Noz Urbina
Publisher : XML Press
Page : 306 pages
File Size : 43,5 Mb
Release : 2013-01-15
Category : Computers
ISBN : 9781457182549

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Content Strategy by Rahel Anne Bailie,Noz Urbina Pdf

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Teaching Content Management in Technical and Professional Communication

Tracy Bridgeford
Teaching Content Management in Technical and Professional Communication Book PDF

Author : Tracy Bridgeford
Publisher : Routledge
Page : 183 pages
File Size : 46,9 Mb
Release : 2020-01-31
Category : Language Arts & Disciplines
ISBN : 9780429601989

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Teaching Content Management in Technical and Professional Communication by Tracy Bridgeford Pdf

This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.

Content Strategy at Work

Margot Bloomstein
Content Strategy at Work Book PDF

Author : Margot Bloomstein
Publisher : Elsevier
Page : 184 pages
File Size : 54,7 Mb
Release : 2012-01-25
Category : Computers
ISBN : 9780123919298

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Content Strategy at Work by Margot Bloomstein Pdf

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

Teaching Professional and Technical Communication

Tracy Bridgeford
Teaching Professional and Technical Communication Book PDF

Author : Tracy Bridgeford
Publisher : University Press of Colorado
Page : 255 pages
File Size : 42,8 Mb
Release : 2018-09-21
Category : Language Arts & Disciplines
ISBN : 9781607326809

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Teaching Professional and Technical Communication by Tracy Bridgeford Pdf

Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication (PTC). The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments. This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions. Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Contributors: Pam Estes Brewer, Eva Brumberger, Dave Clark, Paul Dombrowski, James M. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Howard, Dan Jones, Karla Saari Kitalong, Traci Nathans-Kelly, Christine G. Nicometo, Kirk St.Amant

Intelligent Content: A Primer

Ann Rockley,Charles Cooper,Scott Abel
Intelligent Content A Primer Book PDF

Author : Ann Rockley,Charles Cooper,Scott Abel
Publisher : XML Press
Page : 147 pages
File Size : 47,6 Mb
Release : 2015-09-25
Category : Business & Economics
ISBN : 9781457191336

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Intelligent Content: A Primer by Ann Rockley,Charles Cooper,Scott Abel Pdf

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Enterprise Content Strategy

Kevin Nichols
Enterprise Content Strategy Book PDF

Author : Kevin Nichols
Publisher : Unknown
Page : 160 pages
File Size : 54,7 Mb
Release : 2015-01-02
Category : Industrial management
ISBN : 1937434443

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Enterprise Content Strategy by Kevin Nichols Pdf

"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.

The Profession and Practice of Technical Communication

Yvonne Cleary
The Profession and Practice of Technical Communication Book PDF

Author : Yvonne Cleary
Publisher : Routledge
Page : 266 pages
File Size : 52,9 Mb
Release : 2021-07-30
Category : Technology & Engineering
ISBN : 9781000407341

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The Profession and Practice of Technical Communication by Yvonne Cleary Pdf

This practical text offers a research-based account of the technical communication profession and its practice, outlining emergent touchpoints of this fast-changing field while highlighting its diversity. Through research on the history and the globalization of technical communication and up-to-date industry analysis, including first-hand narratives from industry practitioners, this book brings together common threads through the industry, suggests future trends, and points toward strategic routes for development. Vignettes from the workplace and examples of industry practice provide tangible insights into the different paths and realities of the field, furnishing readers with a range of entry routes and potential career sectors, workplace communities, daily activities, and futures. This approach is central to helping readers understand the diverse competencies of technical communicators in the modern, globalized economy. The Profession and Practice of Technical Communication provides essential guidance for students, early professionals, and lateral entrants to the profession and can be used as a textbook for technical communication courses.

The UX Careers Handbook

Cory Lebson
The UX Careers Handbook Book PDF

Author : Cory Lebson
Publisher : CRC Press
Page : 261 pages
File Size : 42,8 Mb
Release : 2021-12-15
Category : Business & Economics
ISBN : 9781000484069

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The UX Careers Handbook by Cory Lebson Pdf

This second edition of The UX Careers Handbook offers you all the great advice of the first edition—freshly updated—plus a new chapter on critical soft skills, much more on becoming a UX leader, and a 17th user experience (UX) career pathway. The UX Careers Handbook, Second Edition, offers you an insider's advice on learning, personal branding, networking skills, building your resume and portfolio, and actually landing that UX job you want, as well as an in-depth look at what it takes to get into and succeed in a UX career. Whether your interests include design, information architecture, strategy, research, UX writing, or any of the other core UX skillsets, you'll find a wealth of resources in this book. The book also includes: Insights and personal stories from a range of industry-leading UX professionals to show you how they broke into the industry and evolved their own careers over time Activities and worksheets to help you make good decisions and build your career Along with the book, you can explore its companion website with more resources and information to help you stay on top of this fast-changing field. Not only for job seekers, The UX Careers Handbook, Second Edition, is a must-have for Employers and recruiters who want to better understand how to hire and keep UX staff Undergraduate and graduate students thinking about their future careers Professionals in other careers who are thinking about starting to do UX work Cory Lebson has been a UX consultant and user researcher for over two decades. He is Principal and Owner of a small UX research consultancy, a builder of UX community, and a past president of the User Experience Professionals Association (UXPA). Not only a practitioner of UX, Cory teaches and mentors to help professionals grow their UX skills and conducts regular talks and workshops on topics related to both UX skills and career development.

The Language of Technical Communication

Ray Gallon
The Language of Technical Communication Book PDF

Author : Ray Gallon
Publisher : XML Press
Page : 140 pages
File Size : 43,9 Mb
Release : 2016-05-13
Category : Computers
ISBN : 9781492017240

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The Language of Technical Communication by Ray Gallon Pdf

The Language of Technical Communication has a dual objective: to define the terms that form the core of technical communication as it is practiced today, while predicting where the field will go in the future. The choice of terms defined in this book followed two overarching principles: include all aspects of the discipline of technical communication, not just technical writing, and select terms that will be relevant into the foreseeable future.The Language of Technical Communication is a collaborative effort with fifty-two expert contributors, all known for their depth of knowleEA Digital (delivered electronically)e. You will probably recognize many of their names, and you will probably want to learn more about the ones who are new to you. Each contributed term has a concise definition, an importance statement, and an essay that describes why technical communicators need to know that term. You will find well understood terms, such as content reuse and minimalist design, alongside new terms, such as the Internet of Things and augmented reality. They span the depth and breadth, as well as the past and future, of technical communication.

The Profession and Practice of Technical Communication

Yvonne Cleary
The Profession and Practice of Technical Communication Book PDF

Author : Yvonne Cleary
Publisher : Taylor & Francis
Page : 250 pages
File Size : 42,7 Mb
Release : 2021-07-29
Category : Technology & Engineering
ISBN : 9781000407389

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The Profession and Practice of Technical Communication by Yvonne Cleary Pdf

Practical, research-based overview of careers in technical communication featuring narratives from working professionals in a range of careers and international contexts Technical communication is a diverse, growing, and rapidly changing field, and an up-to-date guide to careers will be useful for students and junior professionals in the US and Europe Competing books on technical communication careers are outdated and do not include non-US contexts; this book contains current research and practitioner narratives that most closely examine careers as they operate today

Managing Enterprise Content

Ann Rockley,Charles Cooper
Managing Enterprise Content Book PDF

Author : Ann Rockley,Charles Cooper
Publisher : New Riders
Page : 618 pages
File Size : 45,8 Mb
Release : 2012-02-14
Category : Computers
ISBN : 9780132931649

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Managing Enterprise Content by Ann Rockley,Charles Cooper Pdf

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

The Language of Technical Communication

Ray Gallon
The Language of Technical Communication Book PDF

Author : Ray Gallon
Publisher : Unknown
Page : 138 pages
File Size : 42,9 Mb
Release : 2016-05-12
Category : Computers
ISBN : 1937434486

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The Language of Technical Communication by Ray Gallon Pdf

"The Language of Technical Communication" has a dual objective: to define the terms that form the core of technical communication as it is practiced today, while predicting where the field will go in the future. The choice of terms defined in this book followed two overarching principles: include all aspects of the discipline of technical communication, not just technical writing, and select terms that will be relevant into the foreseeable future. "The Language of Technical Communication" is a collaborative effort with fifty-two expert contributors, all known for their depth of knowledge. You will probably recognize many of their names, and you will probably want to learn more about the ones who are new to you. Each contributed term has a concise definition, an importance statement, and an essay that describes why technical communicators need to know that term. You will find well understood terms, such as content reuse and minimalist design, alongside new terms, such as the Internet of Things and augmented reality. They span the depth and breadth, as well as the past and future, of technical communication.