Content To Commerce

Author : Avi Savar
Publisher : John Wiley & Sons
Page : 283 pages
File Size : 44,8 Mb
Release : 2013-05-06
Category : Business & Economics
ISBN : 9781118526170

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Content to Commerce by Avi Savar Pdf

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

Author : Teresa Scassa,Michael Eugene Deturbide
Publisher : CCH Canadian Limited
Page : 548 pages
File Size : 53,5 Mb
Release : 2004
Category : Electronic commerce
ISBN : 1553673700

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Electronic Commerce and Internet Law in Canada by Teresa Scassa,Michael Eugene Deturbide Pdf

Author : Guy Clapperton
Publisher : John Wiley & Sons
Page : 183 pages
File Size : 48,6 Mb
Release : 2012-01-17
Category : Business & Economics
ISBN : 9780857082541

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This is Social Commerce by Guy Clapperton Pdf

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 55,9 Mb
Release : 2009
Category : Electronic commerce
ISBN : 161610029X

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Electronic Commerce by Richard T. Watson Pdf

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Author : Alfonso Asensio
Publisher : Business Expert Press
Page : 74 pages
File Size : 40,9 Mb
Release : 2017-12-18
Category : Business & Economics
ISBN : 9781947843042

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World Wide Data by Alfonso Asensio Pdf

The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

Author : Dougal Watt
Publisher : Routledge
Page : 341 pages
File Size : 51,8 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136409417

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E-business Implementation by Dougal Watt Pdf

'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.

Author : Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li
Publisher : Springer
Page : 351 pages
File Size : 52,8 Mb
Release : 2014-10-30
Category : Computers
ISBN : 9783642394140

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E-Commerce Strategy by Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li Pdf

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Author : GoldInk Books
Publisher : Unknown
Page : 101 pages
File Size : 54,9 Mb
Release : 2021-10-02
Category : Electronic
ISBN : 9798488257467

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E-Commerce Business Through Social Media Marketing by GoldInk Books Pdf

Are you confused about what kind of marketing strategy you should invest in? Do you also have a limited marketing budget and want to spend it wisely? If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution. Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers. In this book, you will learn about the following topics in detail: Basic Understanding of Ecommerce How to Build Your Own Ecommerce Business? What is Ecommerce Marketing? How can You Market Your Ecommerce Business through Facebook and Instagram? So, do not waste your time and get this book now!!!

Author : Amir Manzoor
Publisher : Amir Manzoor
Page : 434 pages
File Size : 42,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9783843370301

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E-commerce by Amir Manzoor Pdf

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Author : Hu, Wen-Chen
Publisher : IGI Global
Page : 414 pages
File Size : 55,6 Mb
Release : 2008-11-30
Category : Computers
ISBN : 9781591406280

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Internet-Enabled Handheld Devices, Computing, and Programming: Mobile Commerce and Personal Data Applications by Hu, Wen-Chen Pdf

"This book comprehensively reviews the state of handheld computing technology and application development"--Provided by publisher.

Author : OECD
Publisher : OECD Publishing
Page : 20 pages
File Size : 45,7 Mb
Release : 2016-05-12
Category : Electronic
ISBN : 9789264255258

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OECD Recommendation of the Council on Consumer Protection in E-Commerce by OECD Pdf

The OECD has revised its Recommendation on Consumer Protection in E-commerce in order to adapt consumer protection to the current environment and reinforce fair business practices, information disclosures, payment protections, dispute resolution and education.

Author : Najm Al Fares
Publisher : Najm Al Fares
Page : 79 pages
File Size : 53,9 Mb
Release : 2024-04-29
Category : Computers
ISBN : 8210379456XXX

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Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth by Najm Al Fares Pdf

The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.

Author : Stuart Barnes
Publisher : Routledge
Page : 404 pages
File Size : 44,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750664936

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E-commerce and V-business by Stuart Barnes Pdf

Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.

Author : Steffano Korper,Juanita Ellis
Publisher : Elsevier
Page : 248 pages
File Size : 55,8 Mb
Release : 2000-10-24
Category : Technology & Engineering
ISBN : 008051880X

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The E-Commerce Book by Steffano Korper,Juanita Ellis Pdf

New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover

Author : Zedong Mao
Publisher : China Books
Page : 328 pages
File Size : 42,6 Mb
Release : 1990
Category : China
ISBN : 083512388X

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Quotations from Chairman Mao Tsetung by Zedong Mao Pdf