Convention Management And Service Ahlei

Author : Milton T. Astroff,James R. Abbey,American Hotel & Lodging Association
Publisher : Pearson Higher Ed
Page : 672 pages
File Size : 41,6 Mb
Release : 2013-05-06
Category : Business & Economics
ISBN : 9780133475296

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Convention Management and Service (AHLEI) by Milton T. Astroff,James R. Abbey,American Hotel & Lodging Association Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Author : James Abbey
Publisher : Unknown
Page : 128 pages
File Size : 43,7 Mb
Release : 2016
Category : Electronic
ISBN : 0866125086

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Convention Management and Service by James Abbey Pdf

Author : Milton T. Astroff
Publisher : Unknown
Page : 580 pages
File Size : 42,5 Mb
Release : 2002
Category : Convention facilities
ISBN : 0866122346

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Convention Management and Service by Milton T. Astroff Pdf

"This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale."--Google Books viewed July 27, 2021

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 41,7 Mb
Release : 1998
Category : Electronic
ISBN : OCLC:67295721

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Convention Management and Service by Anonim Pdf

Author : Frank W. Berkman,David C. Dorf,Leonard R. Oakes
Publisher : Unknown
Page : 230 pages
File Size : 42,5 Mb
Release : 1978
Category : Congresses and conventions
ISBN : OCLC:631149709

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Convention Management & Service by Frank W. Berkman,David C. Dorf,Leonard R. Oakes Pdf

Author : James Abbey
Publisher : Unknown
Page : 128 pages
File Size : 46,6 Mb
Release : 2015-08-10
Category : Electronic
ISBN : 0962071072

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Convention Sales and Services by James Abbey Pdf

This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.

Author : Frank W. Berkman,David C. Dorf,Leonard R. Oakes
Publisher : Unknown
Page : 230 pages
File Size : 46,7 Mb
Release : 1986
Category : Electronic
ISBN : OCLC:631149709

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Convention management and service by Frank W. Berkman,David C. Dorf,Leonard R. Oakes Pdf

Author : Rich Harrill,American Hotel & Lodging Association
Publisher : Educational Institute
Page : 0 pages
File Size : 50,5 Mb
Release : 2012-05-30
Category : Electronic
ISBN : 013307692X

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Fundamentals of Destination Management and Marketing by Rich Harrill,American Hotel & Lodging Association Pdf

Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

Author : Matt Rowe,Daniel T. Davis,David C. Dorf,Thomas J. A. Jones
Publisher : Unknown
Page : 101 pages
File Size : 43,6 Mb
Release : 1989
Category : Convention facilities
ISBN : OCLC:43010145

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Convention Management and Service by Matt Rowe,Daniel T. Davis,David C. Dorf,Thomas J. A. Jones Pdf

Author : Sikha Pratap
Publisher : Unknown
Page : 296 pages
File Size : 41,7 Mb
Release : 2013
Category : Convention facilities
ISBN : 8126157070

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Convention Management and Service by Sikha Pratap Pdf

Author : Anton Shone
Publisher : Unknown
Page : 212 pages
File Size : 52,8 Mb
Release : 2014
Category : Business meetings
ISBN : 0992888506

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Conference Management by Anton Shone Pdf

Author : James R. Abbey,American Hotel & Lodging Association
Publisher : Educational Institute
Page : 0 pages
File Size : 53,5 Mb
Release : 2014-08-18
Category : Hospitality industry
ISBN : 0133594505

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Hospitality Sales and Marketing by James R. Abbey,American Hotel & Lodging Association Pdf

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

Author : Rocco M. Angelo,Andrew Vladimir
Publisher : Unknown
Page : 560 pages
File Size : 49,8 Mb
Release : 1994
Category : Business & Economics
ISBN : IND:30000042838346

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Hospitality Today by Rocco M. Angelo,Andrew Vladimir Pdf

Author : Gabor Forgacs,American Hotel & Lodging Association
Publisher : Pearson Higher Ed
Page : 125 pages
File Size : 40,6 Mb
Release : 2013-05-06
Category : Business & Economics
ISBN : 9780133474725

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Revenue Management (AHLEI) by Gabor Forgacs,American Hotel & Lodging Association Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

Author : Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu
Publisher : Unknown
Page : 0 pages
File Size : 43,9 Mb
Release : 2017
Category : Business & Economics
ISBN : 0134151925

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Marketing for Hospitality and Tourism by Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu Pdf

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.