Marketing For Hospitality And Tourism

Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 53,8 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115

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Marketing Tourism and Hospitality by Richard George Pdf

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Author : Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu
Publisher : Unknown
Page : 0 pages
File Size : 51,5 Mb
Release : 2017
Category : Business & Economics
ISBN : 0134151925

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Marketing for Hospitality and Tourism by Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu Pdf

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.

Author : Deepak Chhabra
Publisher : Unknown
Page : 275 pages
File Size : 46,6 Mb
Release : 2015-04-01
Category : Hospitality industry
ISBN : 163482072X

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Strategic Marketing in Hospitality and Tourism by Deepak Chhabra Pdf

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems. The distinct characteristics of this piece of scholarly work lie in its: 1) update of the most recent progress made in the field of strategic marketing with special emphasis on online marketing strategies, 2) presentation of a strategic online marketing model that embraces a holistic tourism systems approach, 3) offering global insights into the manner strategic on-line marketing perspectives are pursued by different tourism sectors, and 4) developing a smart marketing paradigm that integrates different tourism sectors to promote value chain offerings in a sustainable manner. Particularly, this book makes a unique contribution to existing literature by furthering the strategic online marketing model to embrace a smart systems perspective.

Author : Simon Australia,Simon Hudson
Publisher : Unknown
Page : 488 pages
File Size : 47,5 Mb
Release : 2009
Category : Hospitality industry
ISBN : 017644047X

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Marketing for Tourism and Hospitality by Simon Australia,Simon Hudson Pdf

Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange earners. Over 10 percent of Canada's labour force works in tourism, accounting for approximately 1.7 million jobs! Marketing for Tourism and Hospitality: A Canadian Perspective, Second Edition continues to be the only text that deals specifically with marketing for tourism and hospitality in Canada. This unique focus makes this very readable text suitable for both academics and marketing practitioners from all sectors of the tourism industry: ranging from travel and destination organizations, to transportation and various other product suppliers.

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Page : 708 pages
File Size : 55,7 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9781317308799

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Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang Pdf

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Author : Scott McCabe
Publisher : Routledge
Page : 322 pages
File Size : 41,7 Mb
Release : 2010-08-31
Category : Business & Economics
ISBN : 9781136437410

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Marketing Communications in Tourism and Hospitality by Scott McCabe Pdf

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Author : Philip Kotler,John R Bowen,James Makens,Seyhmus Baloglu
Publisher : Pearson
Page : 681 pages
File Size : 43,7 Mb
Release : 2016-05-25
Category : Business & Economics
ISBN : 9780134141695

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Marketing for Hospitality and Tourism by Philip Kotler,John R Bowen,James Makens,Seyhmus Baloglu Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Author : Bonita Kolb
Publisher : Routledge
Page : 294 pages
File Size : 43,5 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351702218

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Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb Pdf

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Author : Kotler
Publisher : Pearson Education India
Page : 960 pages
File Size : 49,5 Mb
Release : 2008-09
Category : Electronic
ISBN : 8131722244

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Marketing For Hospitality And Tourism, 4/E by Kotler Pdf

Author : Stowe Shoemaker,Margaret Shaw
Publisher : Prentice Hall
Page : 0 pages
File Size : 49,9 Mb
Release : 2008
Category : Hospitality industry
ISBN : 0131708279

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Marketing Essentials in Hospitality and Tourism by Stowe Shoemaker,Margaret Shaw Pdf

No further information has been provided for this title.

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 263 pages
File Size : 54,6 Mb
Release : 2010-11
Category : Business & Economics
ISBN : 9781136904752

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

Author : Stowe Shoemaker,Robert C. Lewis,Peter Charles Yesawich
Publisher : Prentice Hall
Page : 662 pages
File Size : 48,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0131182404

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Marketing Leadership in Hospitality and Tourism by Stowe Shoemaker,Robert C. Lewis,Peter Charles Yesawich Pdf

How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.

Author : Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu
Publisher : CABI
Page : 427 pages
File Size : 48,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781780644530

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Handbook of Scales in Tourism and Hospitality Research by Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu Pdf

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Author : Philip Kotler
Publisher : Unknown
Page : 932 pages
File Size : 55,8 Mb
Release : 2006
Category : Hospitality industry
ISBN : OCLC:1200485342

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Marketing for Hospitality and Tourism by Philip Kotler Pdf

Author : Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández
Publisher : Springer
Page : 369 pages
File Size : 49,9 Mb
Release : 2018-07-30
Category : Social Science
ISBN : 9783319916927

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Best Practices in Hospitality and Tourism Marketing and Management by Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández Pdf

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.