Copywriting Made Simple

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Copywriting Made Simple

Tom Albrighton
Copywriting Made Simple Book PDF

Author : Tom Albrighton
Publisher : ABC Business Communications Ltd
Page : 305 pages
File Size : 53,5 Mb
Release : 2020-06-06
Category : Business & Economics
ISBN : 9781838054519

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Copywriting Made Simple by Tom Albrighton Pdf

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

Summary of Tom Albrighton's Copywriting Made Simple

Everest Media
Summary of Tom Albrighton s Copywriting Made Simple Book PDF

Author : Everest Media
Publisher : Everest Media LLC
Page : 42 pages
File Size : 52,5 Mb
Release : 2022-07-24T22:59:00Z
Category : Business & Economics
ISBN : 9798822548817

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Summary of Tom Albrighton's Copywriting Made Simple by Everest Media Pdf

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing. #2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product. #3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes. #4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.

Marketing Made Simple

Donald Miller,Dr. J.J. Peterson
Marketing Made Simple Book PDF

Author : Donald Miller,Dr. J.J. Peterson
Publisher : HarperCollins Leadership
Page : 208 pages
File Size : 41,8 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781400203802

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Marketing Made Simple by Donald Miller,Dr. J.J. Peterson Pdf

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

The Halbert Copywriting Method Part III

Bond Halbert
The Halbert Copywriting Method Part III Book PDF

Author : Bond Halbert
Publisher : Unknown
Page : 128 pages
File Size : 43,9 Mb
Release : 2016-06-05
Category : Electronic
ISBN : 1534632050

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The Halbert Copywriting Method Part III by Bond Halbert Pdf

WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.

How to Write Copy That Sells

Ray Edwards
How to Write Copy That Sells Book PDF

Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 186 pages
File Size : 44,5 Mb
Release : 2016-02-16
Category : Business & Economics
ISBN : 9781630475024

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How to Write Copy That Sells by Ray Edwards Pdf

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

The Art of the Click

Glenn Fisher
The Art of the Click Book PDF

Author : Glenn Fisher
Publisher : Harriman House Limited
Page : 236 pages
File Size : 52,9 Mb
Release : 2018-10-01
Category : Business & Economics
ISBN : 9780857196958

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The Art of the Click by Glenn Fisher Pdf

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

Kickass Copywriting in 10 Easy Steps

Susan M. Gunelius
Kickass Copywriting in 10 Easy Steps Book PDF

Author : Susan M. Gunelius
Publisher : Entrepreneur Press
Page : 219 pages
File Size : 55,8 Mb
Release : 2012-03-29
Category : Business & Economics
ISBN : 9781613081907

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Kickass Copywriting in 10 Easy Steps by Susan M. Gunelius Pdf

Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl

The Freelance Introvert: Work the way you want without changing who you are

Tom Albrighton
The Freelance Introvert Work the way you want without changing who you are Book PDF

Author : Tom Albrighton
Publisher : ABC Business Communications Ltd
Page : 181 pages
File Size : 51,5 Mb
Release : 2020-07-04
Category : Business & Economics
ISBN : 9781838054533

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The Freelance Introvert: Work the way you want without changing who you are by Tom Albrighton Pdf

Are you an introvert? If you're happy in your own company most of the time, have just a few really close friends and prefer to work alone, the answer is probably yes. Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that’s easy or fun for one person can be way too much for an introvert. That's fine as long as they have a choice. But that can change when they go to work. Modern working styles like open-plan offices, brainstorming and teamwork can be really hard on introverts. The hands-on work is OK, but the emotional labour of working with others can be draining. Freelancing offers introverts a way out – a chance to work alone, control their workload and create their own workspace. It can be ideal. However, it also takes work. Going freelance means running a one-person business. It means setting direction, organizing your schedule and setting priorities. It means hustling for work and setting prices. And it means building a network that will offer vital support. Doing all that is hard enough for anyone - but particularly for introverts. To make a success of freelancing, you'll need to learn some new skills, push yourself to meet some challenges and build up your confidence. The Freelance Introvert will show you how to make that happen. It will teach you all about creating and managing your freelance business, from setting aims and getting set up to time management, working with clients and marketing. Written by Tom Albrighton - author, veteran freelancer, ProCopywriters co-founder and a confirmed introvert - The Freelance Introvert is the book you need for the life you want. What you’ll learn - Getting started - How to tell if you're an introvert - Why work is tough on introverts, and how freelancing can help - Why introversion is a strength, not a weakness Choosing your future - Deciding what you want - Identifying all your skills and qualities - Building your freelance work - Identifying your clients - Setting an earnings target Getting set up - Getting the right workspace and equipment - Taking care of your physical and mental health - Building a network of collaborators and suppliers - Setting boundaries – physical, temporal and psychological Managing your time - The three time horizons you need to watch - How to steer clear of 'time suckers' - How to balance exploration and exploitation Working with clients - What makes a good client? - Why saying 'no' is so important - and how to do it - How to spot rogue clients - What to do when clients move on Marketing yourself - The best ways to find new clients - Building a marketing mix that works for you - Creating your website, testimonials and personal pitch - How to survive a networking event Setting and agreeing prices - How to shoot for the top of the 'deal zone' - How to set and frame your prices - How to stop self-sabotaging when quoting for work Building your confidence - How to build confidence - When to go beyond your comfort zone - Understanding your explanatory style - How to overcome impostor syndrome - Choosing self-supporting beliefs - Letting go of self-limiting beliefs You can build a thriving freelance career and enjoy the lifestyle you want without changing who you are. The Freelance Introvert will show you how.

This Book Will Teach You How to Write Better

Anonim
This Book Will Teach You How to Write Better Book PDF

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,7 Mb
Release : 2013-08-26
Category : Electronic
ISBN : 0989895300

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This Book Will Teach You How to Write Better by Anonim Pdf

Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

Copywriting Second Edition

Mark Shaw
Copywriting Second Edition Book PDF

Author : Mark Shaw
Publisher : Laurence King Publishing
Page : 413 pages
File Size : 52,8 Mb
Release : 2012-10-18
Category : Language Arts & Disciplines
ISBN : 9781780674001

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Copywriting Second Edition by Mark Shaw Pdf

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Write to Sell : The Ultimate Guide to Copywriting

Andy Maslen
Write to Sell The Ultimate Guide to Copywriting Book PDF

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 179 pages
File Size : 47,5 Mb
Release : 2019-07-15
Category : Business & Economics
ISBN : 9789814868433

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Write to Sell : The Ultimate Guide to Copywriting by Andy Maslen Pdf

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

Brilliant Copywriting

Roger Horberry
Brilliant Copywriting Book PDF

Author : Roger Horberry
Publisher : Pearson UK
Page : 162 pages
File Size : 48,7 Mb
Release : 2010-04-08
Category : Education
ISBN : 9780273742227

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Brilliant Copywriting by Roger Horberry Pdf

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

How to Write a Good Advertisement

Victor O. Schwab
How to Write a Good Advertisement Book PDF

Author : Victor O. Schwab
Publisher : Ravenio Books
Page : 252 pages
File Size : 48,5 Mb
Release : 2015-10-28
Category : Business & Economics
ISBN : 8210379456XXX

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How to Write a Good Advertisement by Victor O. Schwab Pdf

This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

Persuasive Online Copywriting

Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis
Persuasive Online Copywriting Book PDF

Author : Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis
Publisher : Unknown
Page : 0 pages
File Size : 48,5 Mb
Release : 2003
Category : Advertising copy
ISBN : 0971476993

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Persuasive Online Copywriting by Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis Pdf

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

SEO Made Simple For 2011

Jason McCormick
SEO Made Simple For 2011 Book PDF

Author : Jason McCormick
Publisher : MediaWorksPublising.com
Page : 274 pages
File Size : 51,9 Mb
Release : 2010-11-29
Category : Business & Economics
ISBN : 9780615426723

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SEO Made Simple For 2011 by Jason McCormick Pdf

In a nutshell, it's sink or swim in the Internet world. If you are on page one of a Google, Bing, or Yahoo! search, your swimming in dough and have so much business you don't know what to do. On the other hand, if you are on page 3 or beyond you have no business. It's so true that no one hardly ever uses a telephone book anymore, they use the Internet. When you are competing against 800 million business websites on the Internet, you have to have an edge. There is an exact science in how to get your website to page one of an Internet search and it is different for each search engine. Not only that it changes every single year. For 2011, this book will teach you the science. Don't worry it covers the latest techniques for optimizing for Google Instant, Google Instant Preview, and Google Caffeine.