Corporate Blogging

Author : John Cass
Publisher : Routledge
Page : 242 pages
File Size : 44,8 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136361951

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Strategies and Tools for Corporate Blogging by John Cass Pdf

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

Author : Douglas Karr,Chantelle Flannery
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 48,5 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 0470901470

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Corporate Blogging For Dummies by Douglas Karr,Chantelle Flannery Pdf

Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Author : Rajeev Karwal,Preeti Chaturvedi
Publisher : SCB Distributors
Page : 200 pages
File Size : 47,9 Mb
Release : 2015-05-22
Category : Business & Economics
ISBN : 9788183282635

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Corporate Blogging in India by Rajeev Karwal,Preeti Chaturvedi Pdf

Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.

Author : John Cass
Publisher : Routledge
Page : 240 pages
File Size : 55,8 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136361968

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Strategies and Tools for Corporate Blogging by John Cass Pdf

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

Author : DL Byron,Steve Broback
Publisher : Pearson Education
Page : 267 pages
File Size : 50,6 Mb
Release : 2006-06-01
Category : Computers
ISBN : 9780132704960

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Publish and Prosper by DL Byron,Steve Broback Pdf

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Author : Gene John Cass
Publisher : Routledge
Page : 242 pages
File Size : 42,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750684163

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Strategies and Tools for Corporate Blogging by Gene John Cass Pdf

Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.

Author : Debbie Weil
Publisher : Unknown
Page : 248 pages
File Size : 46,8 Mb
Release : 2006
Category : Business & Economics
ISBN : UOM:39015066856710

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The Corporate Blogging Book by Debbie Weil Pdf

So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.

Author : Cornelius Puschmann
Publisher : Universitätsverlag Göttingen
Page : 141 pages
File Size : 54,6 Mb
Release : 2010
Category : Blogs
ISBN : 9783941875555

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The Corporate Blog as an Emerging Genre of Computer-mediated Communication by Cornelius Puschmann Pdf

Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.

Author : Debbie Weil
Publisher : Piatkus Books
Page : 218 pages
File Size : 41,8 Mb
Release : 2009
Category : Blogs
ISBN : 0749939931

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The Corporate Blogging Book by Debbie Weil Pdf

Everything you and your company need to know to join the blogosphere

Author : Eric Butow,Rebecca Bollwitt
Publisher : Que Publishing
Page : 401 pages
File Size : 50,7 Mb
Release : 2012-09-25
Category : Business & Economics
ISBN : 9780133103588

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Blogging to Drive Business by Eric Butow,Rebecca Bollwitt Pdf

BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

Author : Susannah Gardner
Publisher : John Wiley & Sons
Page : 362 pages
File Size : 46,7 Mb
Release : 2005-03-11
Category : Business & Economics
ISBN : 9780764597145

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Buzz Marketing with Blogs For Dummies by Susannah Gardner Pdf

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Author : Susan Gunelius
Publisher : John Wiley & Sons
Page : 775 pages
File Size : 54,7 Mb
Release : 2012-07-02
Category : Computers
ISBN : 9781118331903

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Blogging All-in-One For Dummies by Susan Gunelius Pdf

A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more. Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

Author : Alexandra Georgakopoulou,Tereza Spilioti
Publisher : Routledge
Page : 675 pages
File Size : 42,6 Mb
Release : 2015-07-16
Category : Language Arts & Disciplines
ISBN : 9781317439295

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The Routledge Handbook of Language and Digital Communication by Alexandra Georgakopoulou,Tereza Spilioti Pdf

The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.

Author : Alex Newson,Justin Patten
Publisher : Routledge
Page : 276 pages
File Size : 54,7 Mb
Release : 2017-03-02
Category : Business & Economics
ISBN : 9781351955188

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Blogging and Other Social Media by Alex Newson,Justin Patten Pdf

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Author : Anonim
Publisher : Universitätsverlag Göttingen
Page : 141 pages
File Size : 49,6 Mb
Release : 2024-05-14
Category : Electronic
ISBN : 8210379456XXX

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The Corporate Blog as an Emerging Genre of Computer-mediated Communication by Anonim Pdf