Corporate Diplomacy How Multinational Corporations Gain Organizational Legitimacy

Author : Sarah Marschlich
Publisher : Unknown
Page : 0 pages
File Size : 45,7 Mb
Release : 2022
Category : Communication
ISBN : 8365836815

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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by Sarah Marschlich Pdf

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.

Author : Sarah Marschlich
Publisher : Springer Nature
Page : 226 pages
File Size : 43,7 Mb
Release : 2022-08-30
Category : Social Science
ISBN : 9783658368180

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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by Sarah Marschlich Pdf

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.

Author : Witold J. Henisz
Publisher : Routledge
Page : 174 pages
File Size : 45,8 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351287869

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Corporate Diplomacy by Witold J. Henisz Pdf

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business value.Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy. But they didn’t start there. Many of them were motivated by past failings. They fell into conflicts with critical stakeholders – politicians, communities, NGO staffers, or activists – and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy.

Author : Huub Ruël
Publisher : Emerald Group Publishing
Page : 296 pages
File Size : 42,8 Mb
Release : 2017-11-23
Category : Business & Economics
ISBN : 9781787432550

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International Business Diplomacy by Huub Ruël Pdf

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.

Author : Huub Ruël
Publisher : Emerald Group Publishing
Page : 80 pages
File Size : 55,8 Mb
Release : 2022-01-27
Category : Business & Economics
ISBN : 9781801176828

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Business Diplomacy by Multinational Corporations by Huub Ruël Pdf

In Business Diplomacy by Multinational Corporations, Huub Ruël turns to Catholic Social Thought (CST), to provide a clear, distinctive instrument for MNCs to reflect on their purpose and role in the global society while also guiding and directing their relationship-building actions with other actors in the global society.

Author : Kankaew, Kannapat
Publisher : IGI Global
Page : 559 pages
File Size : 49,5 Mb
Release : 2023-10-09
Category : Business & Economics
ISBN : 9798369302521

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Global Perspectives on Soft Power Management in Business by Kankaew, Kannapat Pdf

Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.

Author : Huub Ruël
Publisher : Emerald Group Publishing
Page : 297 pages
File Size : 55,7 Mb
Release : 2017-11-23
Category : Business & Economics
ISBN : 9781787430822

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International Business Diplomacy by Huub Ruël Pdf

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.

Author : Robert Trice,Miyako Hasegawa,Michael Kearns
Publisher : CSIS
Page : 64 pages
File Size : 46,5 Mb
Release : 1995
Category : Business & Economics
ISBN : 0892062827

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Corporate Diplomacy by Robert Trice,Miyako Hasegawa,Michael Kearns Pdf

Author : Christoph Dörrenbächer,Mike Geppert
Publisher : Cambridge University Press
Page : 465 pages
File Size : 40,7 Mb
Release : 2011-04-14
Category : Business & Economics
ISBN : 9781139500012

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Politics and Power in the Multinational Corporation by Christoph Dörrenbächer,Mike Geppert Pdf

This book was first published in 2011. The current financial and economic crisis has negatively underlined the vital role of multinational companies (MNCs) in our daily lives. The breakdown and crisis of flagship MNCs, such as Enron, WorldCom, Lehman Brothers, Toyota and General Motors, does not merely reveal the problems of corporate malfeasance and market dysfunction. It also raises important questions, both for the public and the academic community, about the use and misuse of power by MNCs in the wider society, as well as the exercise of power by key actors within internationally operating firms. This book examines how issues of power and politics affect MNCs at three different levels; the macro-level, the meso-level and the micro-level. This wide-ranging analysis shows not only that power matters but also how and why it matters, pointing to the political interactions of key power holders and actors within the MNC, both managers and employees.

Author : Luise Li Langergaard
Publisher : Springer Nature
Page : 273 pages
File Size : 55,7 Mb
Release : 2021-12-10
Category : Business & Economics
ISBN : 9783030817435

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New Economies for Sustainability by Luise Li Langergaard Pdf

The edited volume New Economies for Sustainability: Limits and Potentials for Possible Futures brings together a range of alternative views on economy and organization to illustrate different perspectives on how to work towards more sustainable solutions to production, consumptions and economic organization more generally. The book brings chapters from the most renowned scholars in the field, who bring their perspectives on how alternative schools theorize politics, society, organization, nature and ethics in their attempts to develop theories with a strong focus on sustainability. The book aims to contribute with a platform for gathering and collecting these theories in a pluralist economic framework, which can provide a strong alternative voice to mainstream economic theories in sustainability debates.

Author : Ulrich Steger
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 46,6 Mb
Release : 2003-08-01
Category : Business & Economics
ISBN : 9780470858004

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Corporate Diplomacy by Ulrich Steger Pdf

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

Author : Juan-Carlos Molleda,Sarab Kochhar
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 50,6 Mb
Release : 2019-06-05
Category : Business & Economics
ISBN : 9781118673928

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Global and Multicultural Public Relations by Juan-Carlos Molleda,Sarab Kochhar Pdf

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

Author : Kim A. Johnston,Maureen Taylor
Publisher : John Wiley & Sons
Page : 600 pages
File Size : 51,5 Mb
Release : 2018-04-25
Category : Business & Economics
ISBN : 9781119167525

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The Handbook of Communication Engagement by Kim A. Johnston,Maureen Taylor Pdf

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Author : Usha C. V. Haley
Publisher : World Scientific
Page : 304 pages
File Size : 41,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 9812384898

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Multinational Corporations in Political Environments by Usha C. V. Haley Pdf

"Multinational Corporations in Political Environments" advances and tests a theory of why foreign corporations leave host states. Theories of international business have often ignored the complexity of corporate decisions about leaving foreign countries, generally assuming that the economic and competitive reasons that prompt multinational corporations to enter host states also explain their subsequent reasons for leaving. Alternatively, this book proposes a theory of how different stakeholdersOCO values and ethics shape multinationalsOCO strategic leaving behaviors. Tested in South Africa when US multinationals were facing diverse pressures from stockholders, governments and consumers to leave, the research provides a prism to isolate how different stakeholdersOCO actions influenced multinationalsOCO behaviors."

Author : Ulrich Steger
Publisher : John Wiley & Sons
Page : 328 pages
File Size : 51,8 Mb
Release : 2003-01-06
Category : Business & Economics
ISBN : IND:30000086224809

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Corporate Diplomacy by Ulrich Steger Pdf

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.