Global And Multicultural Public Relations

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Global and Multicultural Public Relations

Juan-Carlos Molleda,Sarab Kochhar
Global and Multicultural Public Relations Book PDF

Author : Juan-Carlos Molleda,Sarab Kochhar
Publisher : John Wiley & Sons
Page : 269 pages
File Size : 53,9 Mb
Release : 2019-07-30
Category : Business & Economics
ISBN : 9781118673966

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Global and Multicultural Public Relations by Juan-Carlos Molleda,Sarab Kochhar Pdf

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

Multicultural Public Relations

Stephen P. Banks
Multicultural Public Relations Book PDF

Author : Stephen P. Banks
Publisher : SAGE Publications, Incorporated
Page : 160 pages
File Size : 53,5 Mb
Release : 1995-02-28
Category : Business & Economics
ISBN : UOM:39015031710372

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Multicultural Public Relations by Stephen P. Banks Pdf

Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.

The Global Public Relations Handbook

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 601 pages
File Size : 52,9 Mb
Release : 2003-06-20
Category : Business & Economics
ISBN : 9781135645496

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The Global Public Relations Handbook by Krishnamurthy Sriramesh,Dejan Vercic Pdf

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Global Communication

Yahya R. Kamalipour
Global Communication Book PDF

Author : Yahya R. Kamalipour
Publisher : Rowman & Littlefield
Page : 493 pages
File Size : 46,5 Mb
Release : 2019-07-05
Category : Language Arts & Disciplines
ISBN : 9781538121665

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Global Communication by Yahya R. Kamalipour Pdf

Global Communication: A Multicultural Perspective, Third Edition brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, international law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive. This book will help students understand the emergence of globalization and its effects on a worldwide scale. Features: Contributors represent Canada, Croatia, Holland, India, Germany, Sweden, Turkey, and the United States. End-of-chapter questions are updated and intended to stimulate classroom discussion. An expanded key terms and acronyms used in the book are included. An updated and comprehensive list of suggested readings provides students and instructors further information about the issues covered in this book. Helpful Internet links to information relevant to topics discussed are suggested throughout the book.

The Global Public Relations Handbook, Revised and Expanded Edition

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Revised and Expanded Edition Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 805 pages
File Size : 41,9 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135845544

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The Global Public Relations Handbook, Revised and Expanded Edition by Krishnamurthy Sriramesh,Dejan Vercic Pdf

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Global and Multicultural Public Relations

Juan-Carlos Molleda,Sarab Kochhar
Global and Multicultural Public Relations Book PDF

Author : Juan-Carlos Molleda,Sarab Kochhar
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 43,7 Mb
Release : 2019-06-05
Category : Business & Economics
ISBN : 9781118673928

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Global and Multicultural Public Relations by Juan-Carlos Molleda,Sarab Kochhar Pdf

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

Public Relations in Global Cultural Contexts

Nilanjana Bardhan,C. Kay Weaver
Public Relations in Global Cultural Contexts Book PDF

Author : Nilanjana Bardhan,C. Kay Weaver
Publisher : Routledge
Page : 309 pages
File Size : 51,6 Mb
Release : 2011-01-31
Category : Business & Economics
ISBN : 9781135236830

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Public Relations in Global Cultural Contexts by Nilanjana Bardhan,C. Kay Weaver Pdf

This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

Multicultural Behavior and Global Business Environments

Kamal Dean Parhizgar
Multicultural Behavior and Global Business Environments Book PDF

Author : Kamal Dean Parhizgar
Publisher : Routledge
Page : 475 pages
File Size : 41,9 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781135187132

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Multicultural Behavior and Global Business Environments by Kamal Dean Parhizgar Pdf

Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees, fumbling negotiations, and ultimately losing sales. In contrast, those who are willing to see the world from different perspectives may spot fresh opportunities. Bringing multiple cultures together results in synergy, in which two combined energies multiply and reinforce one another. Multicultural Behavior and Global Business Environments tells you not only how to create synergy, but also how to profit from it.Multicultural Behavior and Global Business Environments offers practical features to help students and managers understand diverse cultures, including: charts, maps, and tables showing specific cultural divergences detailed discussions of relevant theories in psychology, management, and ethics exercises and self-tests clear, skill-based objectives for each chapter definitions of the terms and processes of multiculturalization In the modern world, the key to prosperity--or failure--in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts, theories, and practical ideas for making multiculturalism work. This comprehensive volume is a crucial resource for every manager who belongs to a multinational organization, as well as students of both domestic and international business, political science, international relations, public administration, and educational administration.

Multicultural Public Relations

Stephen P. Banks
Multicultural Public Relations Book PDF

Author : Stephen P. Banks
Publisher : SAGE Publications, Incorporated
Page : 0 pages
File Size : 45,8 Mb
Release : 1995-02-28
Category : Language Arts & Disciplines
ISBN : 0803948409

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Multicultural Public Relations by Stephen P. Banks Pdf

Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural setti

The Global Public Relations Handbook

Krishnamurthy Sriramesh,Dejan Verčič
The Global Public Relations Handbook Book PDF

Author : Krishnamurthy Sriramesh,Dejan Verčič
Publisher : Taylor & Francis
Page : 601 pages
File Size : 42,6 Mb
Release : 2003
Category : Intercultural communication
ISBN : 9780805839227

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The Global Public Relations Handbook by Krishnamurthy Sriramesh,Dejan Verčič Pdf

Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.

Global Public Relations

Alan R. Freitag,Ashli Quesinberry Stokes
Global Public Relations Book PDF

Author : Alan R. Freitag,Ashli Quesinberry Stokes
Publisher : Routledge
Page : 329 pages
File Size : 51,5 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781134061297

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Global Public Relations by Alan R. Freitag,Ashli Quesinberry Stokes Pdf

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

Intercultural Public Relations

Lan Ni,Qi Wang Schlupp,Bey-Ling Sha
Intercultural Public Relations Book PDF

Author : Lan Ni,Qi Wang Schlupp,Bey-Ling Sha
Publisher : Routledge
Page : 284 pages
File Size : 45,6 Mb
Release : 2022-02-06
Category : Business & Economics
ISBN : 9781317280866

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Intercultural Public Relations by Lan Ni,Qi Wang Schlupp,Bey-Ling Sha Pdf

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Introduction to Strategic Public Relations

Janis Teruggi Page,Lawrence J. Parnell
Introduction to Strategic Public Relations Book PDF

Author : Janis Teruggi Page,Lawrence J. Parnell
Publisher : SAGE Publications
Page : 910 pages
File Size : 52,7 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781506358055

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Introduction to Strategic Public Relations by Janis Teruggi Page,Lawrence J. Parnell Pdf

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Images of Nations and International Public Relations

Michael Kunczik
Images of Nations and International Public Relations Book PDF

Author : Michael Kunczik
Publisher : Routledge
Page : 346 pages
File Size : 46,7 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781136689024

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Images of Nations and International Public Relations by Michael Kunczik Pdf

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

International Public Relations

Patricia A. Curtin,T. Kenn Gaither
International Public Relations Book PDF

Author : Patricia A. Curtin,T. Kenn Gaither
Publisher : SAGE Publications
Page : 321 pages
File Size : 53,9 Mb
Release : 2007-01-18
Category : Language Arts & Disciplines
ISBN : 9781452213286

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International Public Relations by Patricia A. Curtin,T. Kenn Gaither Pdf

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.