Author : Thorsten Staake,Elgar Fleisch
Publisher : Springer Science & Business Media
Page : 232 pages
File Size : 42,9 Mb
Release : 2008-05-05
Category : Computers
ISBN : 9783540769477
Countering Counterfeit Trade by Thorsten Staake,Elgar Fleisch Pdf
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.