Leveraging Consumer Behavior And Psychology In The Digital Economy

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Leveraging Consumer Behavior and Psychology in the Digital Economy

Suki, Norazah Mohd,Suki, Norbayah Mohd
Leveraging Consumer Behavior and Psychology in the Digital Economy Book PDF

Author : Suki, Norazah Mohd,Suki, Norbayah Mohd
Publisher : IGI Global
Page : 299 pages
File Size : 52,8 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781799830436

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Leveraging Consumer Behavior and Psychology in the Digital Economy by Suki, Norazah Mohd,Suki, Norbayah Mohd Pdf

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Suki, Norazah Mohd
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement Book PDF

Author : Suki, Norazah Mohd
Publisher : IGI Global
Page : 374 pages
File Size : 41,6 Mb
Release : 2016-07-22
Category : Business & Economics
ISBN : 9781522507475

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Suki, Norazah Mohd Pdf

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Multidisciplinary Perspectives on Cross-Border Trade and Business

Abdul-Talib, Asmat-Nizam,Zakaria, Norhayati,Abdul-Latif, Samshul-Amry
Multidisciplinary Perspectives on Cross Border Trade and Business Book PDF

Author : Abdul-Talib, Asmat-Nizam,Zakaria, Norhayati,Abdul-Latif, Samshul-Amry
Publisher : IGI Global
Page : 375 pages
File Size : 42,5 Mb
Release : 2021-12-10
Category : Business & Economics
ISBN : 9781799890737

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Multidisciplinary Perspectives on Cross-Border Trade and Business by Abdul-Talib, Asmat-Nizam,Zakaria, Norhayati,Abdul-Latif, Samshul-Amry Pdf

Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of multiple business opportunities and challenges to various stakeholders. Such global reality cannot simply be ignored; thus, business entities that operate across national borders need to fully employ global business strategies to compete and survive in the dynamic global environment. Multidisciplinary Perspectives on Cross-Border Trade and Business captures a multi-faceted outlook on international business phenomena, particularly when cross-border businesses are severely affected by global crises such as the COVID-19 pandemic. This book discusses the perspectives of stakeholders from both developed and developing countries as they handled international crises including the COVID-19 pandemic. Covering topics such as knowledge acquisition, internationalization, and small and medium enterprises, this book is an essential resource for business executives, practitioners, policymakers, graduate and post-graduate students of government or business administration, professors, researchers, and academicians.

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Steven S. Posavac
Cracking the Code Leveraging Consumer Psychology to Drive Profitability Book PDF

Author : Steven S. Posavac
Publisher : Routledge
Page : 344 pages
File Size : 48,6 Mb
Release : 2015-02-12
Category : Business & Economics
ISBN : 9781317473725

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability by Steven S. Posavac Pdf

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Atli, Dincer
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience Book PDF

Author : Atli, Dincer
Publisher : IGI Global
Page : 304 pages
File Size : 47,9 Mb
Release : 2020-06-19
Category : Business & Economics
ISBN : 9781799831280

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by Atli, Dincer Pdf

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Innovations in Digital Branding and Content Marketing

Das, Subhankar,Mondal, Subhra Rani
Innovations in Digital Branding and Content Marketing Book PDF

Author : Das, Subhankar,Mondal, Subhra Rani
Publisher : IGI Global
Page : 311 pages
File Size : 46,6 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781799844211

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Innovations in Digital Branding and Content Marketing by Das, Subhankar,Mondal, Subhra Rani Pdf

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Overtourism, Technology Solutions and Decimated Destinations

Azizul Hassan,Anukrati Sharma
Overtourism Technology Solutions and Decimated Destinations Book PDF

Author : Azizul Hassan,Anukrati Sharma
Publisher : Springer Nature
Page : 348 pages
File Size : 51,5 Mb
Release : 2022-01-03
Category : Business & Economics
ISBN : 9789811624742

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Overtourism, Technology Solutions and Decimated Destinations by Azizul Hassan,Anukrati Sharma Pdf

This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint. Considering the present crisis situation, the global tourism industry is in need to formulate revised strategies to recover and to be more resilient. The book creates a platform to deliberate the measures needed to be taken to tackle the issue of this most recent crisis of COVID-19 on the lens of overtourism and technology application. The book adds some unique suggestions to direct a new outlook towards overtourism, technology solutions and decimated destinations. This book discusses the responsibilities of tourists towards decimated destinations as well as provides in-deep knowledge and debates about technological solutions to overtourism in decimated destinations.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Management Association, Information Resources
Research Anthology on Social Media Advertising and Building Consumer Relationships Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 54,5 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Management Association, Information Resources Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Building Consumer-Brand Relationship in Luxury Brand Management

Rodrigues, Paula,Borges, Ana Pinto
Building Consumer Brand Relationship in Luxury Brand Management Book PDF

Author : Rodrigues, Paula,Borges, Ana Pinto
Publisher : IGI Global
Page : 318 pages
File Size : 53,6 Mb
Release : 2020-10-23
Category : Business & Economics
ISBN : 9781799843702

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Building Consumer-Brand Relationship in Luxury Brand Management by Rodrigues, Paula,Borges, Ana Pinto Pdf

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Handbook of Research on Technology Applications for Effective Customer Engagement

Mohd Suki, Norazah
Handbook of Research on Technology Applications for Effective Customer Engagement Book PDF

Author : Mohd Suki, Norazah
Publisher : IGI Global
Page : 391 pages
File Size : 42,6 Mb
Release : 2020-09-04
Category : Business & Economics
ISBN : 9781799847731

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Handbook of Research on Technology Applications for Effective Customer Engagement by Mohd Suki, Norazah Pdf

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Global Perspectives on the Strategic Role of Marketing Information Systems

Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 52,9 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

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Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on Applied AI for International Business and Marketing Applications

Christiansen, Bryan,Škrinjari?, Tihana
Handbook of Research on Applied AI for International Business and Marketing Applications Book PDF

Author : Christiansen, Bryan,Škrinjari?, Tihana
Publisher : IGI Global
Page : 702 pages
File Size : 52,5 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781799850786

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Handbook of Research on Applied AI for International Business and Marketing Applications by Christiansen, Bryan,Škrinjari?, Tihana Pdf

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Universities, Entrepreneurial Ecosystems, and Sustainability

Cristina Fernandes,Marcela Ramírez-Pasillas,João J. Ferreira
Universities Entrepreneurial Ecosystems and Sustainability Book PDF

Author : Cristina Fernandes,Marcela Ramírez-Pasillas,João J. Ferreira
Publisher : Walter de Gruyter GmbH & Co KG
Page : 239 pages
File Size : 41,8 Mb
Release : 2021-12-06
Category : Business & Economics
ISBN : 9783110670288

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Universities, Entrepreneurial Ecosystems, and Sustainability by Cristina Fernandes,Marcela Ramírez-Pasillas,João J. Ferreira Pdf

This volume presents theoretical and empirical research on universities and their entrepreneurial ecosystems to better grasp the connections between universities and their surrounding environments and their engagement with sustainability. The book provides a better understanding of the entrepreneurial characteristics of universities. It examines the ways in which universities’ collaboration and participation in an ecosystem support business and industry transformation. It also investigates how universities function within the university/industry/government/third sector relationship nexus. The book enables the systematisation of the literature while simultaneously builds theory, empirically testing existing theories, and contributes towards a future research agenda geared towards sustainability. The book gathers contributions from varied geographical contexts providing an international perspective.

Impact of ICTs on Event Management and Marketing

Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya
Impact of ICTs on Event Management and Marketing Book PDF

Author : Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya
Publisher : IGI Global
Page : 357 pages
File Size : 43,8 Mb
Release : 2020-12-04
Category : Business & Economics
ISBN : 9781799849551

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Impact of ICTs on Event Management and Marketing by Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya Pdf

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities

Stacey, Emily
Contemporary Politics and Social Movements in an Isolated World Emerging Research and Opportunities Book PDF

Author : Stacey, Emily
Publisher : IGI Global
Page : 167 pages
File Size : 49,5 Mb
Release : 2021-10-29
Category : Political Science
ISBN : 9781799876168

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Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities by Stacey, Emily Pdf

As global leaders use more nationalistic rhetoric, they are supporting their words with policies that are dividing the population and bringing an end to the diverse, multicultural, and postmodern aspects of the era of globalization. This could have a lasting negative effect on international politics and cooperation on issues of grave concern such as global terrorism, climate change, and global pandemics. Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities discusses in detail the developing new world order in an era of politics that seemingly eschews globalization and international cooperation. This text details the aftermath of the 2020 election and foreshadows the events to come based on the outcome of the election in the USA as well as the progression of politics afterwards. Covering topics such as comparative politics, isolationism, and international communities, this text is an essential resource for political science departments, international relations scholars, students, professors, politicians, researchers, and academicians..