Creating Great Visitor Experiences

Author : Colleen Higginbotham Colleen Higginbotham
Publisher : Rowman & Littlefield
Page : 141 pages
File Size : 48,7 Mb
Release : 2022-07-26
Category : Business & Economics
ISBN : 9781538150238

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Creating Great Visitor Experiences by Colleen Higginbotham Colleen Higginbotham Pdf

If a museum is trying to improve visitor satisfaction, grow and diversify their audience, or engage with their community, they must focus on the experience visitors have inside the museum. Unfortunately, some people don’t visit museums because they have had a previous negative experience, or they simply don’t feel museums are for people like them. Not only do we need to win back those who we haven’t welcomed properly in the past, we need to be sure we don’t turn off any more potential visitors. Once you’ve decided to prioritize the visitor experience, you may discover that you don’t have the tools you need to truly implement change for your visitors. An Executive Director may support the concept but doesn’t have the time or specific expertise to implement a new program. A Visitor Services Manager may have been promoted from the front line and has great customer service and coaching skills but doesn’t have experience crafting institutional change. Creating Great Visitor Experiences: A Guide for Museum Professionals can help these museum professionals design a program that is specific to their institution. Its Table of Contents shows how the book offers a step-by-step guide to doing just that: Chapter 1: Focus on the Visitor Experience Chapter 2: Understanding Museum Visitors and the Impact of the Visitor Experience Chapter 3: Learning About Your Visitors Chapter 4: Visitor Mapping: Charting Visitor Routes Through Your Institution Chapter 5: Start with the Basics: Making the Museum Itself Welcoming Chapter 6: Articulating What Service Means to You Chapter 7: Determining the Structure of Your Front-Line Team Chapter 8: Merging Security and Service Chapter 9: Hiring Your Dream Team Chapter 10: Training to Develop a Dynamic Service Team Chapter 11: Building Strong Morale and a Professional Front-Line Team Chapter 12: Developing a Culture of Service Throughout the Museum Use this authoritative, practical guide from the American Alliance of Museums to help your museum create great visitor experiences.

Author : Stephanie Weaver
Publisher : Routledge
Page : 210 pages
File Size : 50,7 Mb
Release : 2016-07-11
Category : Business & Economics
ISBN : 9781315431406

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Creating Great Visitor Experiences by Stephanie Weaver Pdf

Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any exhibit or program the institution develops. Weaver breaks the visitor experience down to 8 steps and provides practical guidance to museums and related institutions on how to create optimal visitor experiences for each of them. In a workshop-like format, she uses multiple examples, exercises, and resource links to walk the reader through the process.

Author : Collen Higginbotham,Erik Neil
Publisher : American Alliance of Museums
Page : 144 pages
File Size : 55,7 Mb
Release : 2022-09-15
Category : Electronic
ISBN : 1538150220

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Creating Great Visitor Experiences by Collen Higginbotham,Erik Neil Pdf

Creating Great Visitor Experiences: A Guide for Museum Professionals will help museums define their service, hire and train a dynamic frontline team, and spread a culture of service throughout their institution.

Author : John H Falk
Publisher : Routledge
Page : 302 pages
File Size : 47,9 Mb
Release : 2016-06-16
Category : Art
ISBN : 9781315427041

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Identity and the Museum Visitor Experience by John H Falk Pdf

Understanding the visitor experience provides essential insights into how museums can affect people’s lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors’ needs. He identifies five key types of visitors who attend museums and then defines the internal processes that drive them there over and over again. Through an understanding of how museums shape and reflect their personal and group identity, Falk is able to show not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.

Author : Peter Samis,Mimi Michaelson
Publisher : Routledge
Page : 197 pages
File Size : 45,7 Mb
Release : 2016-12-08
Category : Architecture
ISBN : 9781315530994

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Creating the Visitor-Centered Museum by Peter Samis,Mimi Michaelson Pdf

What does the transformation to a visitor-centered approach do for a museum? How are museums made relevant to a broad range of visitors of varying ages, identities, and social classes? Does appealing to a larger audience force museums to "dumb down" their work? What internal changes are required? Based on a multi-year Kress Foundation-sponsored study of 20 innovative American and European collections-based museums recognized by their peers to be visitor-centered, Peter Samis and Mimi Michaelson answer these key questions for the field. The book describes key institutions that have opened the doors to a wider range of visitors; addresses the internal struggles to reorganize and democratize these institutions; uses case studies, interviews of key personnel, Key Takeaways, and additional resources to help museum professionals implement a visitor-centered approach in collections-based institutions

Author : John H. Falk,Lynn D. Dierking
Publisher : Rowman & Littlefield
Page : 295 pages
File Size : 54,5 Mb
Release : 2018-10-16
Category : Business & Economics
ISBN : 9781442276000

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Learning from Museums by John H. Falk,Lynn D. Dierking Pdf

This is the second edition ofJohn H. Falk and Lynn D. Dierking’s ground-breaking book, Learning from Museums. While the book still focuses on why, how, what, when, and with whom, people learn from their museum experiences, the authors further investigate the extension of museums beyond their walls and the changing perceptions of the roles that museums increasingly play in the 21st century with respect to the publics they serve (and those they would like to serve). This new edition offers an updated and synthesized version of the Contextual Model of Learning, as well as the latest advances in free-choice learning research, theory and practice, in order to provide readers a highly readable and informative understanding of the personal, sociocultural and physical dimensions of the museum experience. Falk and Dierking also fill in gaps in the 1st edition. Falk’s research focuses increasingly on the self-related needs that museums meet, and these findings enhance the personal context chapter. Dierking’s work delves deeply into the macro-sociocultural dimensions of learning, a topic not discussed in the sociocultural chapter in the first edition. Emphasizing the importance of time (and space), the second edition adds an entirely new chapter to describe the important dimension of time. They also insert findings from the burgeoning field of neuroscience. Latter chapters of the book discuss the evolving role of museums in the rapidly changing Information /Learning Society of the 21st century. New examples and suggestions highlight the ways that the new understandings of learning can help museum practitioners reinvent how museums can and should support the public’s lifelong, life-wide and life-deep learning.

Author : Noel Scott
Publisher : Cabi
Page : 128 pages
File Size : 52,5 Mb
Release : 2017
Category : Tourism
ISBN : 1786391902

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Visitor Experience Design by Noel Scott Pdf

The aim of this book is to examine the best practice in creating and delivering exciting and memorable visitor experiences from a cognitive psychological perspective. It consists of 17 chapters organized into six parts. Part I provides the theories and frameworks of the tourist experience. The next three parts examine the pre-experience stage (Part II), on-site experiences (Part III), and post-experience outcomes (Part IV). Part V provides cases of specific tourism experiences; while the lone chapter in Part VI provides a conclusion and thoughts on future research.

Author : Tiina Roppola
Publisher : Routledge
Page : 338 pages
File Size : 40,7 Mb
Release : 2013-03-05
Category : Art
ISBN : 9781135090593

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Designing for the Museum Visitor Experience by Tiina Roppola Pdf

Exhibition environments are enticingly complex spaces: as facilitators of experience; as free-choice learning contexts; as theaters of drama; as encyclopedic warehouses of cultural and natural heritage; as two-, three- and four-dimensional storytellers; as sites for self-actualizing leisure activity. But how much do we really know about the moment-by-moment transactions that comprise the intricate experiences of visitors? To strengthen the disciplinary knowledge base supporting exhibition design, we must understand more about what ‘goes on’ as people engage with the multifaceted communication environments that are contemporary exhibition spaces. The in-depth, visitor-centered research underlying this book offers nuanced understandings of the interface between visitors and exhibition environments. Analysis of visitors’ meaning-making accounts shows that the visitor experience is contingent upon four processes: framing, resonating, channeling, and broadening. These processes are distinct, yet mutually influencing. Together they offer an evidence-based conceptual framework for understanding visitors in exhibition spaces. Museum educators, designers, interpreters, curators, researchers, and evaluators will find this framework of value in both daily practice and future planning. Designing for the Museum Visitor Experience provides museum professionals and academics with a fresh vocabulary for understanding what goes on as visitors wander around exhibitions.

Author : Noel Scott,Jun Gao,Jianyu Ma
Publisher : CABI
Page : 283 pages
File Size : 48,6 Mb
Release : 2017-08-18
Category : Business & Economics
ISBN : 9781786391896

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Visitor Experience Design by Noel Scott,Jun Gao,Jianyu Ma Pdf

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

Author : Marcella D. Wells
Publisher : Unknown
Page : 0 pages
File Size : 49,8 Mb
Release : 2009
Category : Interpretation of cultural and natural resources
ISBN : OCLC:682628003

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Creating More Meaningful Visitor Experiences by Marcella D. Wells Pdf

Author : Mark Walhimer
Publisher : Rowman & Littlefield
Page : 203 pages
File Size : 43,7 Mb
Release : 2021-12-19
Category : Business & Economics
ISBN : 9781538150481

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Designing Museum Experiences by Mark Walhimer Pdf

Designing Museum Experiences is a “how-to” book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors. Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events. Designing Museum Experiences leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor. Using the business-world-proven methodologies of user centered design, Museum Visitor Experience leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition. In the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. The companion website to Designing Museum Experiences features: Links to additional visitor-centered museum information Downloadable sample documents and templates Bibliography of sources for further reading Online glossary of museum visitor experience terms Daily checklists of “how-to” provide and receive visitor-centered experiences More than 50 associated Designing Museum Experiences documents

Author : John H. Falk,Lynn D. Dierking
Publisher : AltaMira Press
Page : 290 pages
File Size : 53,5 Mb
Release : 2000-05-17
Category : Business & Economics
ISBN : 9780759117198

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Learning from Museums by John H. Falk,Lynn D. Dierking Pdf

Why do people go to museums and what do they learn there? What roles can museums serve in a learning community? How can museums facilitate more effective learning experiences? John H. Falk and Lynn D. Dierking investigate these questions in Learning from Museums. Synthesizing theories and research from a wide range of disciplines, including psychology, education, anthropology, neuroscience and museum research, Falk and Dierking explain the nature and process of learning as it occurs within the museum context and provides advice on how museums can create better learning environments. Visit the authors' web page

Author : Elizabeth Wood,Kiersten F Latham
Publisher : Routledge
Page : 177 pages
File Size : 40,5 Mb
Release : 2016-06-16
Category : Art
ISBN : 9781315417769

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The Objects of Experience by Elizabeth Wood,Kiersten F Latham Pdf

What if museums could harness the emotional and intellectual connections people have to personal and everyday objects to create richer visitor experiences? In this book, Elizabeth Wood and Kiersten Latham present the Object Knowledge Framework, a tool for using objects to connect museum visitors to themselves, to others, and to their world. They discuss the key concepts underpinning our lived experience of objects and how museums can learn from them. Then they walk readers through concrete methods for transforming visitor-object experiences, including exercises and strategies for teams developing exhibit themes, messages, and content, and participatory experiences.

Author : Elizabeth Wood,Kiersten F Latham
Publisher : Routledge
Page : 185 pages
File Size : 50,6 Mb
Release : 2016-06-16
Category : Social Science
ISBN : 9781315417752

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The Objects of Experience by Elizabeth Wood,Kiersten F Latham Pdf

What if museums could harness the emotional and intellectual connections people have to personal and everyday objects to create richer visitor experiences? In this book, Elizabeth Wood and Kiersten Latham present the Object Knowledge Framework, a tool for using objects to connect museum visitors to themselves, to others, and to their world. They discuss the key concepts underpinning our lived experience of objects and how museums can learn from them. Then they walk readers through concrete methods for transforming visitor-object experiences, including exercises and strategies for teams developing exhibit themes, messages, and content, and participatory experiences.

Author : Andrea Gallagher Nalls
Publisher : American Alliance of Museums
Page : 120 pages
File Size : 42,6 Mb
Release : 2021
Category : Business & Economics
ISBN : 1538146622

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Come, Stay, Learn, Play by Andrea Gallagher Nalls Pdf

"Come, Stay, Learn, Play is a practical guide to creating amazing visitor experiences for those on the front-line of museums"--