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Author : Ajay Kelkar
Publisher : Booktango
Page : 19 pages
File Size : 45,8 Mb
Release : 2012-03-19
Category : Business & Economics
ISBN : 9781468901467
India is changing rapidly & this needs new paradigms for Marketing. This book explores powerful new ways of connecting with customers to drive revenue & profitability.
Author : Jesko Perrey,Tjark Freundt,Dennis Spillecke
Publisher : John Wiley & Sons
Page : 332 pages
File Size : 54,5 Mb
Release : 2015-04-27
Category : Business & Economics
ISBN : 9783527507818
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Author : Hajo Riesenbeck,Jesko Perrey
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 55,5 Mb
Release : 2009-01-09
Category : Business & Economics
ISBN : 9783527503902
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Author : Harsh V. Verma
Publisher : Excel Books India
Page : 500 pages
File Size : 43,9 Mb
Release : 2006
Category : Brand equity
ISBN : 8174464808
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author : Paul Stobart
Publisher : Springer
Page : 289 pages
File Size : 50,9 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349128402
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Author : Bradley Gale
Publisher : Simon and Schuster
Page : 432 pages
File Size : 41,7 Mb
Release : 2009-11-24
Category : Business & Economics
ISBN : 143918836X
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Author : Hajo Riesenbeck,Jesko Perrey
Publisher : Wiley-VCH
Page : 296 pages
File Size : 55,6 Mb
Release : 2007-03-26
Category : Business & Economics
ISBN : STANFORD:36105123355930
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
Author : David A. Shore
Publisher : Health Administration Press
Page : 186 pages
File Size : 40,7 Mb
Release : 2005
Category : Medical
ISBN : 9781567932409
With the healthcare industry under increasing scrutiny, hospitals and other healthcare providers must seek out ways of building trust, both within their organization and throughout the community. David Shore's The Trust Prescription for Healthcare shows providers and organizations how to build their capacity for trust and trustworthiness and how to turn that capacity into a trusted reputation and brand. The data is compelling: having both the trust of the community and a reputation as a trusted provider are at once good medicine, good business, and great leadership. Providers and organizations who make the investment in trust will find that they become more effective and efficient, both clinically and administratively. This book guides readers in building a "trust capacity" with questions, ideas, and examples. It also spells out the return on investment that organizations can expect from building the trust brand. This book provides readers with tools, strategies, and techniques they can put to use in rebuilding their department, service, or organization into a trustworthy one.
Author : David A. Shore
Publisher : John Wiley & Sons
Page : 217 pages
File Size : 55,6 Mb
Release : 2012-06-20
Category : Medical
ISBN : 9781118237007
American health care has made great strides in the past hundred years. Life expectancy has increased dramatically and advances in medicine and treatments have eradicated many life-threatening diseases. However, in today's health care arena there is divergence between our health needs, the structure of our health care system, and how health care is delivered and funded. In Forces of Change, David A. Shore has collected the leading thinking from experts in the field on how our health care system can benefit from important lessons from other industries and effect transformational change that truly serves all stakeholders well. Contributors include Max Caldwell of Towers Watson; Michael J. Dowling of North Shore Long Island Jewish Medical Health System; John P. Glaser of Siemens Healthcare; Ashish K. Jha of the Harvard School of Public Health; Eric D. Kupferberg of Northeastern University; Lucian Leape of the Harvard School of Public Health; Jeff Margolis of the TriZetto Group, Inc.; and David Shoultz of Philips Electronics.
Author : Derrick Chong
Publisher : Routledge
Page : 169 pages
File Size : 55,9 Mb
Release : 2005-06-29
Category : Business & Economics
ISBN : 9781134561018
Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital sub-discipline: arts management. Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, topics discussed include: arts research cultural entrepreneurship collaborations in the arts artistic leadership institutional identity arts marketing creative approaches to financing organizational forms and dynamics. The book makes a concerted effort to address the artistic, managerial and social obligations of arts and cultural organisations operating in contemporary urban environs. As such, it is a must-read for students and scholars of business, management and art.
Author : Sergey Smolnikov
Publisher : Springer
Page : 315 pages
File Size : 41,6 Mb
Release : 2018-05-04
Category : Political Science
ISBN : 9783319718859
This book seeks to answer one main question: what is the core concern of great powers that streamlines their behavior in the contemporary system of international relations? Building on the examples of the United States, China, Russia, France, and Britain, it tracks both consistency and fluctuations in global power dynamics and great power behavior. The author examines the genesis, causality, and policy implications of decision makers’ fixation with retaining a credible image of power in world politics, while exploring how the dynamics of power distribution in international systems modify perceptions of primacy. Drawing on findings from disciplines such as history, economics, social and political psychology, communication theory, philosophy, political science, strategic studies, and above all, from International Relations theory and practice, the volume proposes a novel theory of power credibility, which offers an original explanation of great powers’ behavior at the stage of their relative decline.
Author : Nick Earle,Peter G. W. Keen
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 40,7 Mb
Release : 2002-02-28
Category : Business & Economics
ISBN : 9780787958503
Until now, all it's taken to build a successful e-business is theright technology. An online storefront goes up and a company'smarket capitalization goes through the roof, despite low sales andno profits. But now the race to get online is over. As the neweconomy rapidly becomes the only economy, Internet companies mustlearn how to create sustainable value if they're going to survive.This book provides the solid business basics companies need to movefrom the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwideInternet strategy, and Peter Keen, a visionary in the world ofbusiness and technology, have been anticipating online trends andcommunicating them to managers for over twenty years. Here theyteam up to forecast the future of Internet commerce and to lay outthe six key imperatives that will determine the difference betweensuccessful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics,cement the relationships, build the brands, transform the capitaland cost structures, harmonize the sales channels, and provide theservices that are crucial to delivering both value and profits onthe Web. Using examples from HP and other top companies around the world,the authors go beyond Internet hype to lay out strategic action inthe key areas of technology, finance, and marketing. In theprocess, they provide all the useful information, timely insights,and practical advice managers need to build business plans for thenew economy that really work.
Author : Anonim
Publisher : Excel Books India
Page : 258 pages
File Size : 48,5 Mb
Release : 2024-06-19
Category : Electronic
ISBN : 9789350620168
Author : Paul Temporal
Publisher : John Wiley & Sons
Page : 185 pages
File Size : 41,6 Mb
Release : 2011-06-24
Category : Business & Economics
ISBN : 9780470828489
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
Author : Paul C. Godfrey,Emanuel Lauria,, John Bugalla,Kristina Narvaez
Publisher : Berrett-Koehler Publishers
Page : 254 pages
File Size : 42,6 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781523086962
This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world. Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror. Strategic Risk Management (SRM) is a forward-looking approach that helps teams anticipate events or exposures that fundamentally threaten or enhance a firm's position. The authors, experts in both business strategy and risk management, define strategic risks and show how they differ from operational risks. They offer a road map that describes architectural elements of SRM (knowledge, principles, structures, and tools) to show how leaders can integrate them to effectively design and implement a future-facing SRM program. SRM gives organizations a competitive advantage over those stuck in outdated risk management practices. For the first time, it enables them to look squarely out the front windshield.
