Crisis Issues And Reputation Management

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Crisis, Issues and Reputation Management

Andrew Griffin
Crisis Issues and Reputation Management Book PDF

Author : Andrew Griffin
Publisher : Kogan Page Publishers
Page : 280 pages
File Size : 47,5 Mb
Release : 2014-04-03
Category : Business & Economics
ISBN : 9780749469931

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Crisis, Issues and Reputation Management by Andrew Griffin Pdf

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Reputation Management

John Doorley,Helio Fred Garcia
Reputation Management Book PDF

Author : John Doorley,Helio Fred Garcia
Publisher : Taylor & Francis
Page : 457 pages
File Size : 47,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780415974707

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Reputation Management by John Doorley,Helio Fred Garcia Pdf

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

New Strategies for Reputation Management

Andrew Griffin
New Strategies for Reputation Management Book PDF

Author : Andrew Griffin
Publisher : Kogan Page Publishers
Page : 185 pages
File Size : 50,7 Mb
Release : 2009-09-03
Category : Business & Economics
ISBN : 9780749452933

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New Strategies for Reputation Management by Andrew Griffin Pdf

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Crisis Communication

Peter Anthonissen
Crisis Communication Book PDF

Author : Peter Anthonissen
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 46,9 Mb
Release : 2008-09-03
Category : Business & Economics
ISBN : 9780749455538

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Crisis Communication by Peter Anthonissen Pdf

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation

Tony Jaques
Issues and Crisis Management Exploring Issues Crises Risk and Reputation Book PDF

Author : Tony Jaques
Publisher : Oxford University Press, USA
Page : 0 pages
File Size : 49,8 Mb
Release : 2014
Category : Business & Economics
ISBN : 0195529081

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Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation by Tony Jaques Pdf

This book is designed to focus on issues and crisis management, as well as touching upon the related fields of risk and reputation. A common theme throughout is the close relationship between all of these areas and also the integration of these disciplines within the context of public relations and communications.TJaques is an Australian consultant.

Managing Online Reputation

Charlie Pownall
Managing Online Reputation Book PDF

Author : Charlie Pownall
Publisher : Springer
Page : 236 pages
File Size : 42,8 Mb
Release : 2015-09-29
Category : Business & Economics
ISBN : 9781137382306

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Managing Online Reputation by Charlie Pownall Pdf

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Crisis Ready

Melissa Agnes
Crisis Ready Book PDF

Author : Melissa Agnes
Publisher : Mascot Books
Page : 0 pages
File Size : 51,7 Mb
Release : 2018
Category : Crisis management
ISBN : 1684014131

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Crisis Ready by Melissa Agnes Pdf

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.

Risk Issues and Crisis Management in Public Relations

Michael Regester,Judy Larkin
Risk Issues and Crisis Management in Public Relations Book PDF

Author : Michael Regester,Judy Larkin
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 53,9 Mb
Release : 2008-06-03
Category : Business & Economics
ISBN : 9780749454432

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Risk Issues and Crisis Management in Public Relations by Michael Regester,Judy Larkin Pdf

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Reputation Management Techniques in Public Relations

Ayse Erdemir
Reputation Management Techniques in Public Relations Book PDF

Author : Ayse Erdemir
Publisher : Business Science Reference
Page : 0 pages
File Size : 40,8 Mb
Release : 2018
Category : Communication in management
ISBN : 1522536191

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Reputation Management Techniques in Public Relations by Ayse Erdemir Pdf

"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"--

Lukaszewski on Crisis Communication

James Lukaszewski
Lukaszewski on Crisis Communication Book PDF

Author : James Lukaszewski
Publisher : Rothstein Publishing
Page : 422 pages
File Size : 50,9 Mb
Release : 2015-04-03
Category : Business & Economics
ISBN : 9781931332644

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Lukaszewski on Crisis Communication by James Lukaszewski Pdf

Masterwork on Crisis Communication and Reputation Risk Selected as One of "30 Best Business Books of 2013" Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "28 experts to call when all hell breaks loose" -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.The book is endorsed by the Business Continuity Institute. In this industry-defining book on crisis management and leadership recovery, Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruptions and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis. Delivered in his straight-talking style and backed with compelling case studies, Lukaszewski On Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it. Using case studies, examples and templates, he explains how to build a crisis management plan and how to put it into action in the real world of media scrutiny, social media, activists, and litigation. Lukaszewski distills four decades of experience into 10 chapters of field-tested how-to's, practical tools, tips, charts, checklists, forms, and templates and teaches you:How crises create victims;To avoid the toxicity of silence;To overcome the abusive, intrusive and coercive behavior of bloviators, bellyachers, back-bench bitchers, the media, activists and critics;To drive attorneys to settle instead of litigate;Apology is the atomic energy of empathy;Simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed!Chapter learning objectives; discussion questions; case studies; real-life examples; and glossary facilitate college and professional development classroom use.

Crisis Management in the Age of Social Media

Louis Capozzi
Crisis Management in the Age of Social Media Book PDF

Author : Louis Capozzi
Publisher : Business Expert Press
Page : 156 pages
File Size : 47,7 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9781606495810

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Crisis Management in the Age of Social Media by Louis Capozzi Pdf

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

Reputation Management

Tony Langham
Reputation Management Book PDF

Author : Tony Langham
Publisher : Emerald Group Publishing
Page : 306 pages
File Size : 52,9 Mb
Release : 2018-12-21
Category : Business & Economics
ISBN : 9781787566101

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Reputation Management by Tony Langham Pdf

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Crisis Communication

Martin N. Ndlela
Crisis Communication Book PDF

Author : Martin N. Ndlela
Publisher : Springer
Page : 160 pages
File Size : 43,5 Mb
Release : 2018-08-28
Category : Business & Economics
ISBN : 9783319972565

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Crisis Communication by Martin N. Ndlela Pdf

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

Crisis Communication (PB)

Steven Fink
Crisis Communication PB Book PDF

Author : Steven Fink
Publisher : McGraw Hill Professional
Page : 335 pages
File Size : 49,5 Mb
Release : 2013-01-25
Category : Business & Economics
ISBN : 9780071799225

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Crisis Communication (PB) by Steven Fink Pdf

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

Communicate in a Crisis

Kate Hartley
Communicate in a Crisis Book PDF

Author : Kate Hartley
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 49,5 Mb
Release : 2019-08-03
Category : Business & Economics
ISBN : 9780749486822

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Communicate in a Crisis by Kate Hartley Pdf

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.