Crisis Response Advertising

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Crisis Response Advertising

Frauke Hachtmann
Crisis Response Advertising Book PDF

Author : Frauke Hachtmann
Publisher : Taylor & Francis
Page : 153 pages
File Size : 46,8 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000917727

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Crisis Response Advertising by Frauke Hachtmann Pdf

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises. Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.

Crisis Response Advertising

Frauke Hachtmann
Crisis Response Advertising Book PDF

Author : Frauke Hachtmann
Publisher : Taylor & Francis
Page : 223 pages
File Size : 53,8 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000917697

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Crisis Response Advertising by Frauke Hachtmann Pdf

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises. Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.

Media Strategies for Marketing Places in Crisis

Eli Avraham,Eran Ketter
Media Strategies for Marketing Places in Crisis Book PDF

Author : Eli Avraham,Eran Ketter
Publisher : Routledge
Page : 258 pages
File Size : 42,5 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781136378409

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Media Strategies for Marketing Places in Crisis by Eli Avraham,Eran Ketter Pdf

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Managing Communications in a Crisis

Peter Ruff,Khalid Aziz
Managing Communications in a Crisis Book PDF

Author : Peter Ruff,Khalid Aziz
Publisher : Routledge
Page : 169 pages
File Size : 41,5 Mb
Release : 2016-05-13
Category : Business & Economics
ISBN : 9781317101888

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Managing Communications in a Crisis by Peter Ruff,Khalid Aziz Pdf

The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get it right and the crisis may even strengthen your corporate reputation. Get it wrong and you can imagine the consequences for yourself. Managing Communications in a Crisis details how crisis situations can be identified and dealt with, ensuring the risk to the organisation's financial well-being and reputation is minimised. The book deals with all aspects of communication management in a crisis. Part I considers definitions of a crisis and the theory behind dealing with crisis communications, both externally and internally. Part II explores the practicalities of crisis management communications, the identification of audiences and how each should be dealt with and by whom. The third part of the book contains valuable checklists and succinct supporting information for the key aspects and roles of the communication process. The combination of these three approaches will help you to develop your own crisis strategy, tailor-made for your organization. The text is supported by a wide range of case histories. Some of these you will recognise and others, perhaps through good management, never entered your radar. The authors are highly experienced advisors to companies of all sizes in the demands of crisis management communications. Their company, The Aziz Corporation, is the UK's leading executive communications consultancy, specialising in presentation skills, media handling and crisis management.

Crisis Communication Strategies

Amanda Coleman
Crisis Communication Strategies Book PDF

Author : Amanda Coleman
Publisher : Kogan Page Publishers
Page : 222 pages
File Size : 45,5 Mb
Release : 2020-05-03
Category : Business & Economics
ISBN : 9781789662917

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Crisis Communication Strategies by Amanda Coleman Pdf

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.

Crisis Ready

Melissa Agnes
Crisis Ready Book PDF

Author : Melissa Agnes
Publisher : Mascot Books
Page : 0 pages
File Size : 54,6 Mb
Release : 2018
Category : Crisis management
ISBN : 1684014131

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Crisis Ready by Melissa Agnes Pdf

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.

Communicating out of a Crisis

Michael Bland
Communicating out of a Crisis Book PDF

Author : Michael Bland
Publisher : Springer
Page : 258 pages
File Size : 44,6 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349146659

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Communicating out of a Crisis by Michael Bland Pdf

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.

Emergency Public Relations

Alan B. Bernstein,Cindy Rakowitz
Emergency Public Relations Book PDF

Author : Alan B. Bernstein,Cindy Rakowitz
Publisher : Unknown
Page : 204 pages
File Size : 55,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 1469159538

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Emergency Public Relations by Alan B. Bernstein,Cindy Rakowitz Pdf

The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."

Integrated Marketing Communications in Risk and Crisis Contexts

Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow
Integrated Marketing Communications in Risk and Crisis Contexts Book PDF

Author : Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow
Publisher : Rowman & Littlefield
Page : 211 pages
File Size : 52,5 Mb
Release : 2021-03-09
Category : Language Arts & Disciplines
ISBN : 9781793618788

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Integrated Marketing Communications in Risk and Crisis Contexts by Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow Pdf

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Social Media Storms

Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Social Media Storms Book PDF

Author : Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Publisher : Routledge
Page : 123 pages
File Size : 51,6 Mb
Release : 2021-08-25
Category : Business & Economics
ISBN : 9781000432763

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Social Media Storms by Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare Pdf

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Communicate in a Crisis

Kate Hartley
Communicate in a Crisis Book PDF

Author : Kate Hartley
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 43,6 Mb
Release : 2019-08-03
Category : Business & Economics
ISBN : 9780749486822

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Communicate in a Crisis by Kate Hartley Pdf

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

Crisis Communications

KATHLEEN. FEARN-BANKS,Kevin Kawamoto
Crisis Communications Book PDF

Author : KATHLEEN. FEARN-BANKS,Kevin Kawamoto
Publisher : Routledge
Page : 0 pages
File Size : 46,8 Mb
Release : 2024-06-04
Category : Business & Economics
ISBN : 0367894564

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Crisis Communications by KATHLEEN. FEARN-BANKS,Kevin Kawamoto Pdf

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis. This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and US vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academiy Awards slap; Gander, Newfoundland's role in supporting stranded tourists after the Sept. 11th attacks; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation. Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations. Student and instructor online support materials feature selected previous editions' case studies no longer in this edition as well as an Instructor's Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.

Responding to Crisis

Dan Pyle Millar,Robert L. Heath
Responding to Crisis Book PDF

Author : Dan Pyle Millar,Robert L. Heath
Publisher : Routledge
Page : 393 pages
File Size : 53,5 Mb
Release : 2003-12-08
Category : Business & Economics
ISBN : 9781135640231

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Responding to Crisis by Dan Pyle Millar,Robert L. Heath Pdf

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on organizational crisis. As such it raises questions and provokes issues more than it addresses and answers them definitively. The other chapters can be viewed as a series of experts participating in a panel discussion. The challenge to each of the authors is to add depth and breadth of understanding to the analysis of the rhetorical implications of a crisis, as well as to the strategies that can be used ethically and responsibly. Central to this analysis is the theoretic perspective that crisis response requires rhetorically tailored statements that satisfactorily address the narratives surrounding the crisis which are used by interested parties to define and judge it. This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.

Social Media and Crisis Communication

Yan Jin,Lucinda L. Austin
Social Media and Crisis Communication Book PDF

Author : Yan Jin,Lucinda L. Austin
Publisher : Routledge
Page : 454 pages
File Size : 53,9 Mb
Release : 2022-02-25
Category : Business & Economics
ISBN : 9781000542967

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Social Media and Crisis Communication by Yan Jin,Lucinda L. Austin Pdf

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

Emergency Public Relations: Crisis Management In A 3.0 World

Alan B. Bernstein; Cindy Rakowitz
Emergency Public Relations Crisis Management In A 3 0 World Book PDF

Author : Alan B. Bernstein; Cindy Rakowitz
Publisher : Xlibris Corporation
Page : 202 pages
File Size : 54,8 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781469159553

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Emergency Public Relations: Crisis Management In A 3.0 World by Alan B. Bernstein; Cindy Rakowitz Pdf

The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."