Media Strategies For Marketing Places In Crisis

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Media Strategies for Marketing Places in Crisis

Eli Avraham,Eran Ketter
Media Strategies for Marketing Places in Crisis Book PDF

Author : Eli Avraham,Eran Ketter
Publisher : Routledge
Page : 258 pages
File Size : 51,8 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781136378409

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Media Strategies for Marketing Places in Crisis by Eli Avraham,Eran Ketter Pdf

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Tourism Marketing for Developing Countries

Eli Avraham,Eran Ketter
Tourism Marketing for Developing Countries Book PDF

Author : Eli Avraham,Eran Ketter
Publisher : Springer
Page : 193 pages
File Size : 45,5 Mb
Release : 2016-02-25
Category : Business & Economics
ISBN : 9781137342157

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Tourism Marketing for Developing Countries by Eli Avraham,Eran Ketter Pdf

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

International Place Branding Yearbook 2012

F. Go,R. Govers
International Place Branding Yearbook 2012 Book PDF

Author : F. Go,R. Govers
Publisher : Springer
Page : 266 pages
File Size : 40,6 Mb
Release : 2012-11-20
Category : Business & Economics
ISBN : 9781137282552

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International Place Branding Yearbook 2012 by F. Go,R. Govers Pdf

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

The Handbook of International Crisis Communication Research

Andreas Schwarz,Matthew W. Seeger,Claudia Auer
The Handbook of International Crisis Communication Research Book PDF

Author : Andreas Schwarz,Matthew W. Seeger,Claudia Auer
Publisher : John Wiley & Sons
Page : 552 pages
File Size : 44,5 Mb
Release : 2016-04-18
Category : Social Science
ISBN : 9781118516782

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The Handbook of International Crisis Communication Research by Andreas Schwarz,Matthew W. Seeger,Claudia Auer Pdf

The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

Destination Marketing

Steven Pike
Destination Marketing Book PDF

Author : Steven Pike
Publisher : Routledge
Page : 367 pages
File Size : 45,8 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317430926

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Destination Marketing by Steven Pike Pdf

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Tourism Crises and Destination Recovery

David Beirman
Tourism Crises and Destination Recovery Book PDF

Author : David Beirman
Publisher : SAGE
Page : 210 pages
File Size : 41,5 Mb
Release : 2021-10-20
Category : Business & Economics
ISBN : 9781526457301

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Tourism Crises and Destination Recovery by David Beirman Pdf

As global tourism faces its greatest threat since World War II, the author draws on over 40 years of industry and academic experience to explore the core themes that underpin crises, their impact on the tourism industry and recovery. Focussing on this emerging issue in within the travel industry and academic tourism research, this author explores crisis management approaches from scholars, governments and tourism associations around the world. A dedicated chapter also covers the impact of Covid-19 on tourism industries and economies across the world and well as how nations from around the world responded to the global pandemic outbreak. The book is split by theme and features over 20 case studies, including 2020 Australian bush fires, 2019 Sri Lankan terror attack, SARS and Swine Flu, the collapse of Thomas Cook, the global and Greek financial crises and the threat to the Great Barrier Reef. Discussion questions and activities are included at the end of each chapter. Suitable reading for students on tourism and tourism crisis management modules.

Harnessing Place Branding through Cultural Entrepreneurship

F. Go,A. Lemmetyinen,U. Hakala
Harnessing Place Branding through Cultural Entrepreneurship Book PDF

Author : F. Go,A. Lemmetyinen,U. Hakala
Publisher : Springer
Page : 456 pages
File Size : 41,7 Mb
Release : 2014-12-08
Category : Business & Economics
ISBN : 9781137465160

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Harnessing Place Branding through Cultural Entrepreneurship by F. Go,A. Lemmetyinen,U. Hakala Pdf

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Marketing Tourist Destinations in Emerging Economies

Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Marketing Tourist Destinations in Emerging Economies Book PDF

Author : Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Publisher : Springer Nature
Page : 315 pages
File Size : 54,6 Mb
Release : 2021-11-27
Category : Business & Economics
ISBN : 9783030837112

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Marketing Tourist Destinations in Emerging Economies by Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh Pdf

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

The SAGE Handbook of Tourism Management

Chris Cooper,Serena Volo,William C. Gartner,Noel Scott
The SAGE Handbook of Tourism Management Book PDF

Author : Chris Cooper,Serena Volo,William C. Gartner,Noel Scott
Publisher : SAGE
Page : 1629 pages
File Size : 55,9 Mb
Release : 2021-08-04
Category : Business & Economics
ISBN : 9781526444493

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The SAGE Handbook of Tourism Management by Chris Cooper,Serena Volo,William C. Gartner,Noel Scott Pdf

The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Recovering from Catastrophic Disaster in Asia

Anonim
Recovering from Catastrophic Disaster in Asia Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 224 pages
File Size : 41,9 Mb
Release : 2017-09-18
Category : Nature
ISBN : 9781787148932

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Recovering from Catastrophic Disaster in Asia by Anonim Pdf

Community, Environment and Disaster Risk Management provides a series of cross-disciplinary approaches and methods which are exemplified by case studies from different parts of the world. Volume 18 looks at how cities and countries recover from catastrophic disasters with a specific focus on Asia.

The Routledge Handbook of Tourism Marketing

Scott McCabe
The Routledge Handbook of Tourism Marketing Book PDF

Author : Scott McCabe
Publisher : Routledge
Page : 600 pages
File Size : 41,6 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9781317936206

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The Routledge Handbook of Tourism Marketing by Scott McCabe Pdf

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Demarketing

Nigel Bradley,Jim Blythe
Demarketing Book PDF

Author : Nigel Bradley,Jim Blythe
Publisher : Routledge
Page : 240 pages
File Size : 42,5 Mb
Release : 2013-10-23
Category : Business & Economics
ISBN : 9781135070427

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Demarketing by Nigel Bradley,Jim Blythe Pdf

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.

Social Media Crisis Management

Ameen A Yehya
Social Media Crisis Management Book PDF

Author : Ameen A Yehya
Publisher : Independently Published
Page : 0 pages
File Size : 52,7 Mb
Release : 2024-01-14
Category : Business & Economics
ISBN : 9798876086495

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Social Media Crisis Management by Ameen A Yehya Pdf

In today's digital age, social media has become a powerful tool that can greatly impact the reputation and image of public figures, brands, and organizations. With millions of active users and the ability to instantly reach a global audience, social media platforms have the potential to amplify both positive and negative messages. This subchapter, titled "Understanding Social Media Crisis Management," aims to provide public relations managers, social media managers, influencers, entrepreneurs, and digital marketing managers with valuable insights and strategies to effectively navigate and mitigate crises on social media platforms. The subchapter begins by emphasizing the importance of understanding the dynamics of social media crises. It delves into the potential triggers and common scenarios that can lead to a crisis, such as offensive posts, negative reviews, data breaches, or viral controversies. By comprehending these triggers, public figures can better anticipate and prepare for potential crises, enabling them to respond swiftly and effectively. The content then moves on to discuss damage control tactics for public figures on social media platforms. It highlights the significance of monitoring online conversations and mentions, as well as the importance of having a well-defined crisis management plan in place. The subchapter explores various strategies for handling crises, such as acknowledging the issue, apologizing if necessary, and providing transparent and timely updates. It also emphasizes the need to tailor the response based on the severity and nature of the crisis, as well as the target audience. Furthermore, the subchapter delves into the role of social media influencers and entrepreneurs in crisis management. It provides insights on how influencers can protect their personal brand during a crisis and shares tips for entrepreneurs on maintaining their reputation in the face of negative feedback or online attacks. It also explores the ethical considerations and potential legal ramifications that public figures, influencers, and brands should be aware of when managing a crisis on social media platforms. In conclusion, "Understanding Social Media Crisis Management" equips public relations managers, social media managers, influencers, entrepreneurs, and digital marketing managers with essential knowledge and strategies to effectively handle crises on social media platforms. By understanding the triggers, implementing damage control tactics, and navigating the unique challenges of social media, public figures can protect their reputation, maintain public trust, and emerge stronger from any crisis they encounter.

Tourism, Safety and COVID-19

Salvatore Monaco
Tourism Safety and COVID 19 Book PDF

Author : Salvatore Monaco
Publisher : Routledge
Page : 183 pages
File Size : 53,9 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000478358

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Tourism, Safety and COVID-19 by Salvatore Monaco Pdf

This book offers empirical insights on key challenges faced by the travel and tourism industries in the post-COVID-19 era. The desire to make tourism safe is gaining ground, but what does this mean? This book explores the guarantees travelers want in the postpandemic era and how individual territories are predicting and responding to these needs. It explores the role of innovation and digital solutions, assures tourists different ways of using services, both physical and digital. It considers how the commitment of smart tourist cities to technology, sustainability and accessibility is able not only to improve the quality of travelers’ tourist experience, but also the quality of life of local inhabitants. This book considers the main solutions that many destinations are already experimenting, around the world to respond to the new safety demands of travelers.

Routledge Handbook on Tourism in the Middle East and North Africa

Dallen J. Timothy
Routledge Handbook on Tourism in the Middle East and North Africa Book PDF

Author : Dallen J. Timothy
Publisher : Routledge
Page : 786 pages
File Size : 48,6 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781317229230

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Routledge Handbook on Tourism in the Middle East and North Africa by Dallen J. Timothy Pdf

The Routledge Handbook on Tourism in the Middle East and North Africa examines the importance of tourism as a historical, economic, social, environmental, religious and political force in the Middle East and North Africa (MENA). It highlights the ecological and resource challenges related to water, desert environments, climate change and oil. It provides an in-depth analysis of the geopolitical conditions that have long determined the patterns of tourism demand and supply throughout the region and how these play out in the everyday lives of residents and destinations as they attempt to grow tourism or ignore it entirely. While cultural heritage remains the primary tourism asset for the region as a whole, many new types of tourisms are emerging, especially in the Arabian Gulf region, where hyper-development is closely associated with the increasingly prominent role of luxury real estate and shopping, retail, medical tourism, cruises and transit tourism. The growing phenomenon of an expatriate workforce, and how its segregation from the citizenry creates a dual socio-economic system in several countries, is unmatched by other regions of the world. Many indigenous people of MENA keep themselves apart from other dominant groups in the region, although these social boundaries are becoming increasingly blurred as tourism, being one socio-economic force for change, has inspired many nomadic peoples to settle into towns and villages and rely more on tourists for their livelihoods. All of these issues and more shape the foundations of this book. This Handbook is the first of its kind to examine tourism from a broad regional and inclusive perspective, surveying a broad range of social, cultural, heritage, ecological and political matters in a single volume. With a wide range of contributors, many of whom are natives of the Middle East and North Africa, this Handbook is a vital resource for students and scholars interested in Tourism, Middle East Studies and Geography.